Why is Aspire & Innovat falling/rising?

As of 24-Sep, Aspire & Innovative Advertising Ltd is experiencing a decline in its stock price, currently at Rs. 20.75, which reflects a decrease of Rs. 1.35 or 6.11%. The stock has hit a new 52-week low of Rs. 20.1 today and has underperformed its sector by 5.98%. Additionally, it is trading below its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages, indicating a bearish trend. The stock has also seen a significant drop in investor participation, with delivery volume falling by 28.57% compared to the 5-day average. Over the past year, the stock has declined by 72.33%, while the benchmark Sensex has only decreased by 3.41%.
In the broader market context, the stock's short-term performance has been notably poor, with a 1-week return of -13.72% compared to the Sensex's decline of just 1.08%. This stark contrast highlights the stock's significant underperformance relative to the market. The overall liquidity of the stock appears to be adequate for trading, but the lack of positive factors and the substantial negative returns suggest that investor sentiment is currently unfavorable.