Why is Crayons Advertis falling/rising?

As of 04-Jul, Crayons Advertising Ltd is experiencing a price increase, with the current price at 55.00, reflecting a change of 1.2 or 2.23% upward. The stock has shown a strong performance today, outperforming its sector by 2.36%. Additionally, the stock's delivery volume has significantly increased by 150% compared to the 5-day average, indicating rising investor participation. Over the past week, the stock has gained 12.94%, contrasting sharply with the Sensex, which has declined by 0.69%. However, the stock's year-to-date performance remains concerning, with a decline of 42.56%, and a substantial drop of 58.96% over the past year.
In the broader market context, while Crayons Advertising Ltd has shown a positive short-term return, its longer-term performance is lagging significantly behind the Sensex, which has gained 7.68% year-to-date. The stock is currently trading above its 5-day, 20-day, and 50-day moving averages, although it remains below its 100-day and 200-day moving averages, suggesting mixed momentum. The liquidity of the stock is adequate for trading, as it represents 2% of the 5-day average traded value. Overall, the recent rise in price can be attributed to increased investor interest and short-term gains, despite the stock's ongoing struggles in the longer term.