Why is Crayons Advertis falling/rising?

As of 24-Sep, Crayons Advertising Ltd's stock price is currently at 54.00, reflecting a decline of 1.85, or 3.31%. The stock has underperformed its sector today by 2.34%, and while it is above the 5-day and 20-day moving averages, it remains below the 50-day, 100-day, and 200-day moving averages. Additionally, there has been a significant drop in investor participation, with delivery volume falling by 44.44% compared to the 5-day average. Over the past year, the stock has seen a substantial decline of 59.94%, contrasting with a modest 5.97% gain in the benchmark Sensex.
In the broader market context, Crayons Advertising Ltd's short-term performance shows a 0.93% increase over the past week, which is better than the Sensex's decline of 1.08% during the same period. However, the stock's year-to-date performance is notably poor, down 43.60%, while the Sensex has gained 5.97%. This stark contrast indicates that despite some recent short-term gains, the overall trend for Crayons Advertising Ltd remains negative, influenced by declining investor interest and underperformance relative to the broader market.