Why is Crayons Advertis falling/rising?

As of 17-Sep, Crayons Advertising Ltd is experiencing a price increase, with its current price at 53.50, reflecting a rise of 4.45 or 9.07%. The stock has outperformed its sector today by 8.54%, although it is currently above its 5-day and 20-day moving averages but below its 50-day, 100-day, and 200-day moving averages. Despite this positive movement, there is a notable decline in investor participation, as the delivery volume on 16 September fell by 42.86% compared to the 5-day average. Year-to-date, the stock has seen a significant decline of 44.13%, and over the past year, it has dropped by 55.27%, indicating ongoing challenges despite today's positive performance.
In the broader market context, the stock's short-term return over the past week is +0.94%, which is lower than the Sensex's return of +1.43% for the same period. This suggests that while Crayons Advertising Ltd is seeing a rise today, it has not been able to keep pace with the overall market trend in the short term. The stock's year-to-date performance is significantly lagging behind the Sensex, which has gained 7.13% this year. This context highlights the challenges the company faces in regaining investor confidence and aligning with broader market movements.