Why is Crayons Advertis falling/rising?

As of 23-Sep, Crayons Advertising Ltd's stock price is rising, currently at 55.85, reflecting an increase of 2.45 or 4.59%. The stock has shown strong performance in the short term, with a 1-week return of 13.86% and a 1-month return of 19.34%, significantly outperforming the Sensex, which has seen a decline of 0.28% over the same week and a modest gain of 1.20% over the past month. Additionally, today's trading activity indicates a notable rise in investor participation, with delivery volume increasing by 764.58% against the 5-day average, suggesting heightened interest in the stock. However, the stock remains down 41.67% year-to-date and 54.59% over the past year, indicating a challenging longer-term performance. There are no available positive or negative factors to further explain the stock's recent movement.
In the broader market context, Crayons Advertising Ltd's recent performance contrasts sharply with the benchmark, as it has outperformed the Sensex in both the 1-week and 1-month periods. While the stock has experienced a significant rise recently, the overall year-to-date and 1-year returns remain negative, highlighting a disparity between short-term gains and long-term challenges. This suggests that while the stock is currently gaining traction, it still faces underlying issues that have affected its performance over a longer horizon.