Why is Crayons Advertis falling/rising?

As of 17-Jul, Crayons Advertising Ltd is experiencing a price increase, with its current price at 66.90, reflecting a rise of 1.65 or 2.53%. The stock has shown strong performance recently, with a 1-week return of +26.23% and a 1-month return of +38.94%, significantly outperforming the Sensex, which has seen a decline of -0.96% over the same week and a modest gain of +1.04% over the month. Additionally, today's trading activity indicates a positive trend, as the stock outperformed its sector by 2.76%. The delivery volume has also seen a substantial increase of 91.18% compared to the 5-day average, suggesting rising investor participation. However, the stock remains lower than its 200-day moving average, indicating that while there is positive momentum, it has not yet regained its longer-term trend.
In the broader market context, Crayons Advertising Ltd's recent short-term returns contrast sharply with the benchmark, as the Sensex has only gained +1.04% over the past month. Despite a year-to-date decline of -30.13% for Crayons, the recent surge in price and trading volume suggests a recovery phase, likely driven by increased investor interest and favorable trading conditions. The liquidity of the stock is adequate for trading, which may further support its upward movement. Overall, while the stock has faced significant challenges over the past year, the recent performance indicates a potential turnaround, at least in the short term.