Why is Crayons Advertis falling/rising?

As of 29-Jul, Crayons Advertising Ltd is experiencing a decline in its stock price, currently at 57.70, which reflects a decrease of 5.45 or 8.63%. The stock has shown a significant drop in the short term, with a 1-week return of -14.52%, although it has performed better over the past month with a gain of 18.48%. Today's price summary indicates that the stock has outperformed its sector by 0.78%, and there has been a notable increase in investor participation, with delivery volume rising by 200% compared to the 5-day average. However, the stock's year-to-date performance remains concerning, with a decline of 39.74%. Unfortunately, there is no information available regarding positive or negative factors that could further explain the stock's recent movement.
Broader Market Context: In comparison to the benchmark, the Sensex has shown a relatively stable performance with a slight decline of 0.96% over the past week, while Crayons Advertising Ltd's sharp drop indicates a more volatile reaction specific to the company. The broader market context reflects a year-to-date gain of 4.97% for the Sensex, contrasting sharply with Crayons' significant losses. This disparity suggests that while the overall market may be experiencing stability or growth, Crayons Advertising Ltd is facing challenges that are impacting its stock price negatively.