Why is Crayons Advertis falling/rising?

As of 01-Sep, Crayons Advertising Ltd is experiencing a decline in its stock price, currently at 51.60, which reflects a decrease of 1.4 or 2.64%. The stock has underperformed its sector by 3.95% today, and while it is higher than its 5-day moving average, it remains lower than the 20-day, 50-day, 100-day, and 200-day moving averages. Over the past week, the stock has shown a positive return of 13.03%, but it has significantly underperformed over the longer term, with a year-to-date decline of 46.11% and a one-year decline of 56.23%. There is a notable increase in investor participation, with delivery volume rising by 5.26% against the 5-day average, indicating some interest despite the overall downward trend.
In the broader market context, the Sensex has shown a slight decline of 1.37% over the past week, while Crayons Advertising's performance has been more volatile, suggesting that the stock's recent movements are not entirely aligned with the benchmark. The stock's year-to-date performance contrasts sharply with the Sensex's increase of 4.15%, highlighting the challenges faced by Crayons Advertising Ltd in the current market environment. Overall, the combination of poor long-term returns and underperformance relative to the sector and benchmark contributes to the stock's current downward trajectory.