Why is Crayons Advertis falling/rising?

As of 05-Sep, Crayons Advertising Ltd is experiencing a decline in its stock price, currently at 53.65, which reflects a decrease of 0.35 or 0.65%. The stock has underperformed its sector by 0.94% today, and while it is higher than its 5-day and 20-day moving averages, it remains below the 50-day, 100-day, and 200-day moving averages. Additionally, there has been a significant drop in investor participation, with delivery volume falling by 84.47% compared to the 5-day average. Over the past month, the stock has seen a substantial decline of 6.94%, and year-to-date, it has plummeted by 43.97%, indicating a challenging performance relative to the market.
In the broader market context, the Sensex has shown a slight increase of 1.29% over the past week, contrasting with Crayons Advertising's modest gain of 1.23% during the same period. However, the stock's year-to-date performance is notably worse than the Sensex, which has risen by 4.64%. This underperformance, combined with the falling investor participation and liquidity concerns, suggests that market sentiment towards Crayons Advertising Ltd is currently negative, contributing to the stock's declining price trend.