Why is Crayons Advertis falling/rising?

As of 08-Sep, Crayons Advertising Ltd is experiencing a price increase, currently at 57.05, which reflects a rise of 3.4 or 6.34%. The stock has outperformed its sector today by 6.16%, and its performance over the past week shows a significant increase of 10.56%, contrasting with a modest 0.60% rise in the Sensex. However, despite this positive short-term movement, the stock has faced challenges, with a year-to-date decline of 40.42% and a one-year drop of 51.24%. Additionally, the stock's delivery volume has decreased by 47.83% compared to the five-day average, indicating a potential decline in investor participation, which could affect future price movements.
In the broader market context, while Crayons Advertising Ltd has shown strong short-term returns, the overall market, represented by the Sensex, has only seen a slight increase of 0.60% over the same week. This suggests that the stock's recent performance is not entirely reflective of broader market trends. The stock's moving averages indicate that it is performing better than its shorter-term averages but remains below its 200-day moving average, which could signal a lack of sustained momentum. Overall, while the stock is currently rising, the significant declines over the longer term and falling investor participation may pose risks to its continued upward trajectory.