Why is Crayons Advertis falling/rising?

As of 11-Sep, Crayons Advertising Ltd's stock price is currently at 53.95, reflecting an increase of 0.95, or 1.79%. The stock has shown mixed performance in recent periods, with a slight decline of 0.09% over the past week, but a modest gain of 0.84% over the past month. Despite today's positive movement, the stock has significantly underperformed year-to-date, down 43.66%, and over the past year, down 54.40%. Today's performance summary indicates that the stock has outperformed its sector by 1.53%, although it is trading above its 20-day moving average but below its longer-term moving averages. Additionally, there has been a notable decline in investor participation, with delivery volume falling by 93.75% compared to the 5-day average, which may indicate waning interest among investors.
Broader Market Context: In comparison to the benchmark, the Sensex has shown stronger performance, gaining 1.10% over the past week and 1.71% over the past month, while the stock has lagged behind with its respective returns. Year-to-date, the Sensex has increased by 5.75%, contrasting sharply with Crayons Advertising's significant decline. This broader market context suggests that while the stock has experienced a slight uptick today, its overall performance remains weak relative to the market, reflecting challenges that may be affecting investor sentiment and participation.