Why is Credo Brands falling/rising?

As of 16-Jun, Credo Brands Marketing Ltd's stock is currently priced at 170.40, reflecting a decrease of 2.6 points or 1.5%. Today's performance indicates that the stock has underperformed its sector by 2.31%, opening with a loss of 2.02% and reaching an intraday low of Rs 165.45, which is a decline of 4.36%. Over the past week, the stock has seen a return of -5.12%, while its performance over the last month shows a positive return of 23.84%. Despite the recent downturn, the company maintains a high management efficiency with a return on capital employed (ROCE) of 17.54%, a low debt to EBITDA ratio of 1.31, and a healthy operating profit growth rate of 62.68% annually. However, the stock's liquidity has been impacted by a significant drop in delivery volume, which has decreased by 57.76% compared to the five-day average.
In the broader market context, the Sensex has shown a relatively stable performance, with a slight decline of 0.79% over the past week and a modest gain of 4.68% year-to-date. This indicates that while Credo Brands is experiencing a notable decline, the overall market is not facing significant turbulence. The stock's year-to-date performance is down by 2.71%, contrasting with the benchmark's positive return, which may reflect investor sentiment and market conditions affecting Credo Brands specifically. The company's recent profitability growth, despite the stock price decline, suggests that while the fundamentals remain strong, market perceptions and trading activity are currently weighing on its stock price.