Why is Credo Brands falling/rising?

As of 08-Jul, Credo Brands Marketing Ltd is experiencing a price increase, currently at Rs 171.45, reflecting a rise of Rs 4.85 or 2.91%. Today's performance indicates that the stock has outperformed its sector by 3.4%, reaching an intraday high of Rs 175.1, which is a 5.1% increase. The stock is trading above its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages, suggesting a positive trend. Additionally, there has been a significant increase in investor participation, with delivery volume rising by 119.9% compared to the 5-day average. Despite a decline of 4.56% over the past month, the stock has shown a modest annual return of 1.57%, supported by a 16% increase in profits over the same period, indicating strong fundamentals.
In the broader market context, while Credo Brands has underperformed the Sensex over the past month with a decline of 4.56% compared to the benchmark's gain of 1.85%, its recent price movement suggests a recovery phase. The company's high management efficiency, evidenced by a return on capital employed (ROCE) of 17.54%, and a low debt-to-EBITDA ratio of 1.31 times, contribute positively to its valuation. Furthermore, the stock's attractive PEG ratio of 1.2 and healthy long-term growth rate in operating profit at 62.68% reinforce investor confidence, which may be driving the recent upward movement in its stock price.