Why is Credo Brands falling/rising?

As of 09-Jul, Credo Brands Marketing Ltd is currently priced at 170.35, reflecting a decrease of 1.1, or 0.64%. Despite this decline, the stock has shown a positive performance over the past week with a return of 2.62%, although it has underperformed over the past month with a drop of 5.15%. Today's price summary indicates that Credo Brands is trading above its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages, suggesting a generally favorable trend. Additionally, there has been a significant increase in investor participation, with delivery volume rising by 60.87% compared to the 5-day average. The company demonstrates strong fundamentals, including a high return on capital employed (ROCE) of 17.54%, a low debt to EBITDA ratio of 1.31, and a healthy operating profit growth rate of 62.68% annually, which contribute to its attractive valuation.
In the broader market context, while the stock has experienced a decline today, it has outperformed the Sensex over the past week. The Sensex has only increased by 0.15% during the same period, indicating that Credo Brands has been able to attract investor interest despite its recent price drop. However, the stock's year-to-date performance remains negative at -2.74%, contrasting with the Sensex's gain of 6.91%, which highlights the challenges the company faces in the current market environment. Overall, while there are positive indicators regarding management efficiency and growth potential, the recent price movement reflects a complex interplay of market conditions and investor sentiment.