Why is Credo Brands falling/rising?

As of 14-Jul, Credo Brands Marketing Ltd is experiencing a slight decline in its stock price, currently at 169.80, reflecting a decrease of 0.35 or 0.21%. The stock has been underperforming recently, having fallen consecutively for the last two days, resulting in a total decline of 2.97% during this period. Despite outperforming its sector by 0.93% today, the stock's one-month performance shows a decrease of 1.85%, while its year-to-date return is down by 3.05%. The company maintains a high management efficiency with a return on capital employed (ROCE) of 17.54% and a strong ability to service debt, indicated by a low Debt to EBITDA ratio of 1.31 times. However, the stock's liquidity has been affected by a significant drop in delivery volume, which has decreased by 43.57% against the five-day average.
In the broader market context, the stock's short-term performance contrasts with the benchmark, as it has gained 1.92% over the past week while the Sensex has declined by 1.42%. This indicates that while the stock has shown some resilience in the short term, its overall year-to-date performance lags behind the benchmark's gain of 5.27%. The company's healthy long-term growth, with an operating profit increase of 62.68% annually, and a favorable PEG ratio of 1.2 suggest potential for recovery. However, the recent decline in investor participation and consecutive price falls may be contributing to a cautious market sentiment surrounding the stock.