Why is Credo Brands falling/rising?

As of 21-Jul, Credo Brands Marketing Ltd is experiencing a price increase, currently at Rs 171.45, which reflects a rise of Rs 3.35 or 1.99%. Today's performance indicates that the stock has outperformed its sector by 2.62% and has shown a trend reversal after two consecutive days of decline. The stock reached an intraday high of Rs 176.4, marking a 4.94% increase. It is also trading above its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages. However, there is a notable decline in investor participation, with delivery volume dropping by 70.91% compared to the 5-day average. Despite a year-to-date decline of 2.11%, the stock has generated a 5.48% return over the past year, supported by strong fundamentals such as high management efficiency and a low debt-to-EBITDA ratio.
In the broader market context, Credo Brands has outperformed the Sensex over the past week and month, with returns of 0.97% and 4.73%, respectively, while the Sensex has seen slight declines of 0.06% and 0.25%. This suggests that the stock is gaining traction in a challenging market environment. However, the company has faced some negative pressures, including flat results in the most recent quarter, with a significant drop in profit before tax and profit after tax compared to previous quarters. Despite these challenges, the stock's attractive valuation and healthy long-term growth prospects contribute positively to its recent price movement.