Why is Credo Brands falling/rising?

As of 04-Aug, Credo Brands Marketing Ltd is experiencing a decline in its stock price, currently at 127.85, reflecting a decrease of 4.17 points or 3.16%. The stock has been underperforming significantly, with a consecutive fall over the last three days, resulting in a total decline of 23.97%. In terms of returns, the stock has dropped 19.74% over the past week and 23.44% over the past month, while it has a year-to-date decline of 27.01%. Despite these negative movements, the company shows strong fundamentals, including a high return on capital employed (ROCE) of 17.54% and a low debt to EBITDA ratio of 1.31, indicating efficient management and the ability to service debt. Additionally, the stock is trading at a discount compared to its peers, with a PEG ratio of 0.9, suggesting potential for future growth despite its recent poor performance.
In the broader market context, the Sensex has shown a slight increase of 0.16% over the past week, contrasting sharply with Credo Brands' significant decline. This underperformance against the benchmark indicates that the stock is not only struggling in absolute terms but is also lagging behind the overall market trend. The stock's liquidity appears adequate, with a notable increase in delivery volume, suggesting some investor interest despite the falling price. Overall, while the company has strong operational metrics and a favorable valuation, the recent price movements reflect broader market pressures and investor sentiment that may be weighing heavily on the stock.