Why is Credo Brands falling/rising?

As of 08-Aug, Credo Brands Marketing Ltd is experiencing a decline in its stock price, currently at Rs 118.45, which represents a decrease of Rs 4.4 or 3.58%. The stock has been underperforming, having fallen consecutively for the last three days, resulting in a total decline of 8.49% during this period. Additionally, it is trading close to its 52-week low, just 0.93% away from Rs 116.85. The stock's performance over the past week shows a significant drop of 10.40%, and it has underperformed the sector by 1.93% today. Furthermore, it is trading below all key moving averages, indicating a bearish trend. Notably, there has been a substantial decrease in investor participation, with delivery volume dropping by 56.71% compared to the five-day average, which suggests a lack of confidence among investors.
In the broader market context, the stock's performance has been notably worse than the benchmark Sensex, which has only declined by 0.92% over the past week. Over the past month, Credo Brands has seen a staggering decline of 30.91%, while the Sensex has only fallen by 4.60%. Year-to-date, the stock is down 32.37%, contrasting sharply with the Sensex's modest gain of 2.20%. This stark difference highlights the challenges faced by Credo Brands in the current market environment, particularly within the retail sector, which has also seen a decline of 2.07%. Overall, the combination of poor stock performance, reduced trading volume, and negative sector trends contributes to the ongoing decline in Credo Brands' stock price.