Why is Credo Brands falling/rising?

As of 18-Aug, Credo Brands Marketing Ltd is experiencing a price increase, currently at Rs 119.55, reflecting a rise of Rs 4.95 or 4.32%. Despite this daily gain, the stock has underperformed its sector by 0.41% today and has seen a significant decline over the past month, with a return of -28.88%. The stock has touched an intraday high of Rs 120.85, indicating some volatility. It is important to note that the stock is trading below its moving averages across multiple time frames, which suggests a bearish trend overall. However, the company demonstrates strong fundamentals, including a high return on capital employed (ROCE) of 17.54% and a low debt-to-EBITDA ratio of 1.31, which may support its valuation despite recent price declines.
In the broader market context, the Sensex has shown a positive return of 0.83% over the past week, contrasting with Credo Brands' short-term return of -0.54%. This indicates that while the stock is currently rising, it is lagging behind the overall market performance. The retail sector, in which Credo operates, has gained by 4.9%, suggesting a favorable environment for retail stocks. However, a notable decline in investor participation, with delivery volume falling by 43.91% against the five-day average, raises concerns about liquidity and investor confidence in the stock. Overall, while the recent price increase may reflect some positive sentiment, the underlying trends and market conditions indicate a cautious outlook for Credo Brands.