Why is Credo Brands falling/rising?

As of 26-Sep, Credo Brands Marketing Ltd is experiencing a decline in its stock price, currently at Rs. 106.70, which represents a decrease of 3.85 or 3.48%. The stock has been underperforming significantly, having fallen for six consecutive days, resulting in a total decline of 10.26% during this period. Today's trading saw the stock reach a new 52-week low of Rs. 106.1, and it is trading below all key moving averages. Additionally, the stock's performance over the past week and month shows a decline of 9.46% and 16.44%, respectively, while it has generated a staggering return of -47.82% over the past year. Despite some positive factors such as high management efficiency and strong debt servicing ability, the recent flat results in profitability and overall underperformance compared to peers have contributed to the stock's negative movement.
In the broader market context, the stock's short-term performance has been notably worse than the benchmark, with the Sensex declining only 2.66% over the past week. This stark contrast highlights the stock's struggles relative to the market. The company's recent financial results, which showed a decline in profit before tax and profit after tax compared to previous quarters, have further exacerbated investor concerns. Although there are indicators of long-term growth potential, such as a healthy operating profit growth rate and an attractive valuation, the immediate outlook remains bleak as the stock continues to face downward pressure amidst falling investor participation and liquidity challenges.