Why is Key Corp falling/rising?

As of 01-Aug, Key Corp Ltd's stock price is currently at 138.45, reflecting a decrease of 2.8, or 1.98%. The stock has been on a downward trend, having underperformed its sector by 0.5% today and experiencing a consecutive decline over the last nine days, resulting in a total drop of 16.5% during this period. Additionally, the stock's performance over the past week shows a significant decline of 9.51%, while it has seen a modest increase of 6.50% over the past month. Despite its long-term fundamental strength, including a robust average Return on Equity (ROE) of 32.98% and healthy operating profit growth, the stock has faced challenges, including a substantial profit decline of 90.5% over the past year, which has contributed to its negative performance.
In the broader market context, Key Corp's performance has been notably worse than the benchmark, with a one-year return of -16.34% compared to the Sensex's decline of only -1.55%. This stark contrast highlights the stock's struggles relative to the overall market, particularly as it has underperformed significantly against the BSE500, which recorded a negative return of -4.13% in the same timeframe. The falling investor participation, evidenced by a dramatic drop in delivery volume, further indicates a lack of confidence among investors, which is likely exacerbating the stock's decline.