Why is Picturepost Stu. falling/rising?

As of 24-Sep, Picturepost Studios Ltd is experiencing a decline in its stock price, currently at 13.95, which reflects a decrease of 0.35 or 2.45%. The stock has underperformed its sector by 0.93% today and is trading below its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages. Additionally, the stock has shown significant negative returns over various periods, including a 5.42% decline over the past week and a staggering 53.81% drop year-to-date. The delivery volume has also decreased by 12.5% compared to the 5-day average, indicating falling investor participation, which may contribute to the stock's downward movement.
In the broader market context, the Sensex has only declined by 1.08% over the past week, suggesting that Picturepost Studios Ltd's performance is significantly worse than the overall market. While the Sensex has shown a positive return of 0.75% over the past month, Picturepost Studios Ltd has experienced a much larger decline of 16.96% in the same timeframe. This stark contrast highlights the company's struggles relative to the benchmark, further emphasizing the challenges it faces in attracting investor interest and maintaining liquidity.