Why is Picturepost Stu. falling/rising?

As of 03-Nov, Picturepost Studios Ltd is currently priced at 12.60, reflecting a decline of 0.3, or 2.33%. The stock has underperformed its sector by 4.95% today and is trading below its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages. Over the past week, the stock has decreased by 4.55%, and it has seen a significant drop of 58.28% year-to-date, indicating a continued downward trend. Although there has been a notable increase in investor participation, with delivery volume rising by 218.97% against the 5-day average, the overall sentiment remains negative, and there are no positive factors available to counterbalance this decline.
In the broader market context, the Sensex has shown a slight decline of 0.78% over the past week, contrasting with Picturepost Studios' more significant drop. While the benchmark has gained 3.49% over the past month and 8.96% year-to-date, Picturepost Studios has struggled, with a staggering 61.41% decrease over the past year. This stark difference in performance highlights the challenges faced by Picturepost Studios compared to the overall market, contributing to the stock's current downward trajectory.