Why is Picturepost Stu. falling/rising?

As of 08-Oct, Picturepost Studios Ltd is experiencing a decline in its stock price, currently at 13.10, which reflects a decrease of 0.4 or 2.96%. The stock has underperformed its sector by 1.29% today and is trading below its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages. Additionally, there has been a significant drop in investor participation, with delivery volume falling by 45.45% compared to the 5-day average. Over the past week, the stock has decreased by 2.60%, and its year-to-date performance shows a substantial decline of 56.62%, indicating ongoing challenges for the company.
In the broader market context, the Sensex has shown a positive return of 0.84% over the past week, contrasting sharply with Picturepost Studios' negative performance. While the benchmark has gained 1.10% over the past month, Picturepost Studios has managed a slight increase of 2.75% in the same timeframe, but its long-term performance remains concerning, with a year-over-year decline of 60.24%. This stark difference highlights the stock's struggles relative to the overall market, suggesting that external factors may be favoring the benchmark while Picturepost Studios continues to face significant headwinds.