Why is Picturepost Stu. falling/rising?

As of 29-Sep, Picturepost Studios Ltd is experiencing a decline in its stock price, currently at 13.15, reflecting a decrease of 0.7 or 5.05%. The stock has underperformed its sector by 4.84% today and is trading below all its moving averages, including the 5-day, 20-day, 50-day, 100-day, and 200-day averages. Additionally, there has been a significant drop in investor participation, with delivery volume falling by 44.44% against the 5-day average. Over the past week, the stock has decreased by 4.01%, and it has seen a substantial decline of 56.46% year-to-date, indicating ongoing challenges for the company.
In the broader market context, the Sensex has shown a decline of only 2.25% over the past week and has increased by 4.19% year-to-date, highlighting that Picturepost Studios is underperforming relative to the market. The stock's performance over the last month is particularly concerning, with a drop of 15.71%, while the benchmark has gained 0.85%. This stark contrast suggests that factors specific to Picturepost Studios are contributing to its poor performance, as evidenced by the lack of positive factors available to counterbalance the negative trends observed in both stock performance and investor activity.