Why is Purple United falling/rising?

As of 25-Jul, Purple United Sales Ltd is experiencing a decline in its stock price, currently at 359.70, which reflects a decrease of 7.35 or 2.0%. The stock has shown a significant performance over the past month with a return of +10.34%, although it has recently dropped by 7.77% over the past week. Despite this short-term decline, the stock has performed well year-to-date with an impressive increase of 87.59%. Today's price summary indicates that Purple United is trading above its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages, suggesting a generally positive trend. However, there has been a notable decrease in investor participation, with delivery volume falling by 3.06% against the 5-day average, which may contribute to the recent price drop.
In the broader market context, the Sensex has only decreased by 0.53% over the past week, indicating that Purple United's decline is more pronounced compared to the benchmark. While the stock's performance over the last month has outpaced the Sensex, the current downward movement may reflect a correction after a period of strong gains. The liquidity of the stock remains adequate for trading, but the falling investor participation could signal a shift in market sentiment that is impacting the stock's price negatively. Overall, while the stock has shown strong long-term performance, the recent decline may be influenced by short-term trading dynamics and reduced investor engagement.