Why is Purple United falling/rising?

As of 02-Sep, Purple United Sales Ltd is experiencing a price increase, currently at Rs. 416.90, reflecting a rise of 19.85 or 5.0%. The stock has reached a new 52-week and all-time high today, outperforming its sector by 6.14%. Additionally, it is trading above its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages. The stock has shown strong performance over the past week and month, with returns of +8.01% and +11.47%, respectively. Notably, there has been a significant increase in investor participation, with delivery volume rising by 233.33% against the 5-day average, indicating heightened interest and activity in the stock.
In the broader market context, while Purple United has demonstrated substantial gains year-to-date at +117.42%, the benchmark Sensex has only increased by 3.95% during the same period. This stark contrast highlights the stock's strong performance relative to the market. Furthermore, the stock's liquidity is deemed sufficient for trading, based on its average traded value. Overall, the combination of strong price movement, increased investor participation, and superior returns compared to the benchmark contributes to the rising trend of Purple United's stock price.