Why is Purple United falling/rising?

As of 10-Sep, Purple United Sales Ltd is experiencing a decline in its stock price, currently at 465.50, which reflects a decrease of 24.5 points or 5.0%. Despite this drop, the stock has shown strong performance over the past week, with a return of 6.35%, and an impressive 31.39% increase over the past month. Additionally, the stock is trading above its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages, indicating a generally positive trend. Notably, there has been a significant rise in investor participation, with delivery volume increasing by 431.91% compared to the 5-day average, suggesting heightened interest in the stock. However, it is important to note that the performance today has underperformed the sector by 2.47%, which may contribute to the current price decline.
In the broader market context, the Sensex has only increased by 1.04% over the past week, indicating that Purple United's short-term performance is significantly outperforming the benchmark. Year-to-date, the stock has achieved a remarkable return of 142.76%, while the Sensex has only gained 5.62%. This stark contrast highlights the stock's strong relative performance, even amidst its current price drop. Overall, while the stock is facing a short-term decline, its long-term trajectory remains positive, supported by strong returns and increased investor interest.