Why is Purple United falling/rising?

As of 11-Sep, Purple United Sales Ltd is experiencing a decline in its stock price, currently at 442.25, which reflects a decrease of 23.25 or 4.99%. The stock has underperformed its sector by 4.08% today, despite being higher than its 20-day, 50-day, 100-day, and 200-day moving averages, indicating a recent downturn. However, there has been a notable increase in investor participation, with a delivery volume of 18,000 on 10 September, which is up by 7.14% compared to the 5-day average. The stock has shown strong performance over the past month with a return of 29.54% and an impressive year-to-date return of 130.64%, although it has faced a slight decline of 3.42% over the past week.
In the broader market context, the Sensex has gained 1.10% over the past week, contrasting with Purple United's decline, which suggests that the stock's recent performance is not aligned with the overall market trend. The benchmark has also shown a modest gain of 1.71% over the past month, while Purple United's significant monthly increase indicates prior strength that may be waning. The liquidity of the stock remains adequate for trading, as it is based on 2% of the 5-day average traded value, but the recent price drop may be causing concern among investors, leading to the current downward movement.