Why is Purple United falling/rising?

As of 12-Sep, Purple United Sales Ltd is experiencing a decline in its stock price, currently at 433.65, reflecting a decrease of 8.6 points or 1.94%. The stock has underperformed its sector today by 2.49%, despite being higher than the 20-day, 50-day, 100-day, and 200-day moving averages, although it is lower than the 5-day moving average. Over the past week, the stock has decreased by 4.73%, but it has shown significant growth over the past month with a return of 25.70% and an impressive year-to-date return of 126.15%. Additionally, there has been a notable increase in investor participation, with delivery volume rising by 42.86% against the 5-day average, indicating some positive interest despite the current price drop. There is no information available regarding positive or negative factors impacting the stock.
In the broader market context, the stock's recent performance contrasts sharply with the Sensex, which has gained 1.51% over the past week. This underperformance relative to the benchmark suggests that while the stock has had a strong year overall, its short-term decline is notable, especially as the market has been trending positively. The stock's liquidity remains adequate for trading, with a volume that supports transactions of Rs 0.02 crore, which may help stabilize its price in the face of recent volatility.