Why is Purple United falling/rising?

As of 15-Sep, Purple United Sales Ltd is experiencing a price increase, currently at 448.00, with a change of 14.35, representing a rise of 3.31%. The stock has shown a strong performance over the past month, with a return of 33.35%, significantly outperforming the Sensex, which has only increased by 1.78%. However, despite today's positive movement, there is a notable decline in investor participation, with delivery volume falling by 84.85% against the 5-day average. The stock remains liquid enough for trading, as it is based on 2% of the 5-day average traded value, but the lack of available positive or negative dashboard data limits a comprehensive analysis of the factors influencing its recent movement.
Broader market context indicates that while Purple United has outperformed the sector by 2.57% today, its 1-week return is down by 6.27%, contrasting sharply with the Sensex's gain of 1.20% over the same period. This suggests that while the stock has had a strong month and year-to-date performance, recent short-term trends may be causing some volatility. The broader market's stability, as indicated by the Sensex's positive movement, may not be fully reflected in Purple United's recent price fluctuations, highlighting a divergence in performance that could be attributed to company-specific factors.