EFU Life Assurance Limited is a Pakistan-based company engaged in life insurance business, including ordinary life business, pension fund business, and accident and health business. The Company operates through four segments: investment linked business, conventional business, pension business, and accident and health business. The Company's investment linked business includes individual life business. The conventional business includes group life and individual life businesses. The Company's accident and health products consist of long term and short term accident and health products providing cover against accidental death, disability, sickness and critical illness, offered both as long term, as well as yearly renewable plans. In addition, the Company offers various supplementary benefits attached with main plans, including additional term life assurance, income benefits, critical illness, sickness and accidental death, and disability related benefits.