Natural Grocers by Vitamin Cottage, Inc. is a specialty retailer of natural and organic groceries, and dietary supplements. The Company's products in its stores include Body Care, Pet Care, Household and General Merchandise, and Books and Handouts. Its grocery products include Produce; Bulk Food and Private Label Products; Dry, Frozen and Canned Groceries; Meats and Seafood; Dairy Products, Dairy Substitutes and Eggs; Prepared Foods; Bread and Baked Goods, and Beverages. Additionally, it carries a range of products associated with special diets, such as gluten free, vegetarian and non-dairy. The Company operates both a service natural and organic grocery store, and a dietary supplement store. The Company sells organic produce and source from local and organic producers. The Company operates within the natural products retail industry.