MediaAlpha, Inc. (MAX) Stock Analysis | Price, Returns, Financials & Key Metrics

Price Point

High/Low

1Day

52 Week

Valuation

Technical

Day's Volume

CASH

452.18 k

Shareholding (Mar 2025)

FII

7.43%

Held by 77 FIIs

DII

37.41%

Held by 29 DIIs

Promoter

32.22%

How big is MediaAlpha, Inc.?

22-Jun-2025

As of Jun 18, MediaAlpha, Inc. has a market capitalization of 730.02 million, classifying it as a Micro Cap company, with net sales of 1,002.36 million and a net profit of 21.28 million over the latest four quarters.

What does MediaAlpha, Inc. do?

22-Jun-2025

MediaAlpha, Inc. is a holding company that provides technology and data-driven solutions for insurance customer targeting and acquisition. As of March 2025, it reported net sales of $264 million and a market cap of $730.02 million.

Is MediaAlpha, Inc. overvalued or undervalued?

20-Sep-2025

As of August 6, 2025, MediaAlpha, Inc. is considered overvalued and risky due to its low P/E ratio compared to peers, despite a recent strong one-month stock performance, while it has underperformed over the past year.

Is MediaAlpha, Inc. technically bullish or bearish?

20-Sep-2025

As of September 10, 2025, MediaAlpha, Inc. shows a mildly bullish trend with positive momentum from MACD and moving averages, despite mixed signals from Bollinger Bands and KST, while outperforming the S&P 500 recently but having a negative one-year return.

Score

Click here to find our call on this stock

Strong Sell

Sell

Hold

Buy

Strong Buy

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Dashboard

Weak Long Term Fundamental Strength with an average Return on Equity (ROE) of 159.01%

Poor long term growth as Operating profit has grown by an annual rate 60.28% of over the last 5 years
High Debt Company with a Debt to Equity ratio (avg) at times

Risky -

Mojo Parameters

Stock DNA

Industry

Computers - Software & Consulting

Market cap

USD 859 Million (Micro Cap)

P/E

14.00

Industry P/E

Dividend Yield

0.00%

Debt Equity

-19.25

Return on Equity

-1,540.42%

Price to Book

-227.74

Revenue and Profits:

Net Sales:

252 Million

(Quarterly Results - Jun 2025)

Net Profit:

-23 Million

Total Returns

Total Returns (Price + Dividend)

TimePeriod

Price Return

Dividend Return

Total Return

3 Months

12.6%

6 Months

29.46%

1 Year

18.33%

2 Years

28.48%

3 Years

19.27%

4 Years

-6.38%

5 Years

-64.65%

MediaAlpha, Inc. for the last several years.

Risk Adjusted Returns v/s

News & Corporate Actions

News

MediaAlpha, Inc. Experiences Revision in Stock Evaluation Amid Mixed Performance Indicators

MediaAlpha, Inc., a microcap in the Computers - Software & Consulting sector, has experienced notable stock fluctuations, with a recent closing price of $13.41. The company's performance varies across timeframes, showing strong short-term returns but challenges over the past year, reflecting its position within broader market trends.

Is MediaAlpha, Inc. technically bullish or bearish?

As of 10 September 2025, the technical trend for MediaAlpha, Inc. has changed from bullish to mildly bullish. The weekly MACD is bullish, while the monthly MACD is mildly bullish, indicating a positive momentum. The daily moving averages are also bullish, supporting the overall mildly bullish stance. However, the monthly Bollinger Bands are mildly bearish, and the KST shows a bearish signal on the monthly timeframe, which adds some caution. The OBV is mildly bullish on both weekly and monthly timeframes, suggesting accumulation. In terms of performance, MediaAlpha has outperformed the S&P 500 over the past week and month, with returns of 4.11% and 32.25% respectively, compared to the S&P 500's 1.05% and 2.33%. However, the one-year return is notably negative at -23.33%, contrasting with the S&P 500's positive 17.14%. Overall, the current technical stance is mildly bullish, with mixed signals across differ...

Is MediaAlpha, Inc. overvalued or undervalued?

As of 6 August 2025, the valuation grade for MediaAlpha, Inc. has moved from attractive to risky, indicating a shift in perception regarding its investment potential. The company appears to be overvalued based on its current metrics, particularly with a P/E ratio of 14, which is relatively low compared to its peers, such as Model N, Inc. with a P/E of 1182.69 and Grid Dynamics Holdings, Inc. at 36.15. Additionally, MediaAlpha's EV to EBITDA ratio stands at 10.49, while peers like OneSpan, Inc. show a more favorable ratio of 8.43, further suggesting that MediaAlpha may not be as competitively priced. In terms of performance, MediaAlpha's stock has shown a 1-month return of 32.25%, significantly outperforming the S&P 500's 2.33% return during the same period, although it has underperformed over the past year with a decline of 23.33% compared to the S&P 500's gain of 17.14%. This mixed performance, combined w...

No announcement available

Corporate Actions

No corporate action available

Key Factors

Quality key factors

Factor

Value

Sales Growth (5y)

19.86%

EBIT Growth (5y)

60.28%

EBIT to Interest (avg)

-0.05

Debt to EBITDA (avg)

7.04

Net Debt to Equity (avg)

12.21

Sales to Capital Employed (avg)

3.85

Tax Ratio

5.79%

Dividend Payout Ratio

Pledged Shares

Institutional Holding

100.00%

ROCE (avg)

14.91%

ROE (avg)

159.01%

Valuation key factors

Factor

Value

P/E Ratio

Industry P/E

Price to Book Value

89.97

EV to EBIT

11.46

EV to EBITDA

10.49

EV to Capital Employed

7.74

EV to Sales

0.81

PEG Ratio

0.07

Dividend Yield

ROCE (Latest)

67.48%

ROE (Latest)

636.05%

Technicals key factors

Indicator

Weekly

Monthly

MACD

Bullish

Mildly Bullish

RSI

No Signal

Bollinger Bands

Bullish

Bearish

Moving Averages

Bullish (Daily)

KST

Mildly Bearish

Bearish

Dow Theory

Mildly Bearish

Mildly Bullish

OBV

No Trend

Mildly Bullish

Technical Indicator Scale: Bearish, Mildly Bearish, Sideways, Mildly Bullish, Bullish Turned

Shareholding

Shareholding Snapshot : Mar 2025

Shareholding Compare (%holding)

Majority shareholders

Strategic Entities

Domestic Funds

Held in 43 Schemes (22.93%)

Foreign Institutions

Held by 77 Foreign Institutions (7.43%)

Strategic Entities with highest holding

Highest Public shareholder

Financial

[
  {
    "link": "quarterly",
    "btn_text": "All Quarterly Results",
    "header": "Quarterly Results Snapshot (Consolidated) - Jun'25 - QoQ",
    "rhs": [
      {
        "prefix": "Net Sales ",
        "suffix": "QoQ Growth in quarter ended Jun 2025 is -4.81% vs -12.08% in Mar 2025",
        "dir": 1
      },
      {
        "prefix": "Consolidated Net Profit ",
        "suffix": "QoQ Growth in quarter ended Jun 2025 is -878.26% vs -131.51% in Mar 2025",
        "dir": -1
      }
    ],
    "table": {
      "header": [
        "Jun'25",
        "Mar'25",
        "Change(%)"
      ],
      "body": [
        {
          "field": "Net Sales",
          "val1": "251.60",
          "val2": "264.30",
          "chgp": "-4.81%",
          "chgp_class": "negative"
        },
        {
          "field": "Operating Profit (PBDIT) excl Other Income",
          "val1": "15.80",
          "val2": "21.90",
          "chgp": "-27.85%",
          "chgp_class": "negative"
        },
        {
          "field": "Interest",
          "val1": "2.90",
          "val2": "3.00",
          "chgp": "-3.33%",
          "chgp_class": "positive"
        },
        {
          "field": "Exceptional Items",
          "val1": "-35.30",
          "val2": "-20.30",
          "chgp": "-73.89%",
          "chgp_class": "negative"
        },
        {
          "field": "Consolidate Net Profit",
          "val1": "-22.50",
          "val2": "-2.30",
          "chgp": "-878.26%",
          "chgp_class": "negative"
        },
        {
          "field": "Operating Profit Margin (Excl OI)",
          "val1": "60.50%",
          "val2": "77.20%",
          "chgp": "-1.67%",
          "chgp_class": "negative"
        }
      ]
    }
  },
  {
    "link": "annual",
    "btn_text": "All Annual Results",
    "header": "Annual Results Snapshot (Consolidated) - Dec'24",
    "rhs": [
      {
        "prefix": "Net Sales ",
        "suffix": "YoY Growth in year ended Dec 2024 is 122.80% vs -15.47% in Dec 2023",
        "dir": 1
      },
      {
        "prefix": "Consolidated Net Profit ",
        "suffix": "YoY Growth in year ended Dec 2024 is 139.05% vs 21.82% in Dec 2023",
        "dir": 1
      }
    ],
    "table": {
      "header": [
        "Dec'24",
        "Dec'23",
        "Change(%)"
      ],
      "body": [
        {
          "field": "Net Sales",
          "val1": "864.70",
          "val2": "388.10",
          "chgp": "122.80%",
          "chgp_class": "positive"
        },
        {
          "field": "Operating Profit (PBDIT) excl Other Income",
          "val1": "61.70",
          "val2": "-32.00",
          "chgp": "292.81%",
          "chgp_class": "positive"
        },
        {
          "field": "Interest",
          "val1": "14.40",
          "val2": "15.30",
          "chgp": "-5.88%",
          "chgp_class": "positive"
        },
        {
          "field": "Exceptional Items",
          "val1": "-12.30",
          "val2": "-2.10",
          "chgp": "-485.71%",
          "chgp_class": "negative"
        },
        {
          "field": "Consolidate Net Profit",
          "val1": "22.10",
          "val2": "-56.60",
          "chgp": "139.05%",
          "chgp_class": "positive"
        },
        {
          "field": "Operating Profit Margin (Excl OI)",
          "val1": "63.60%",
          "val2": "-101.20%",
          "chgp": "16.48%",
          "chgp_class": "positive"
        }
      ]
    }
  }
]

Quarterly Results Snapshot (Consolidated) - Jun'25 - QoQ

Jun'25

Mar'25

Change(%)

Net Sales

251.60

264.30

-4.81%

Operating Profit (PBDIT) excl Other Income

15.80

21.90

-27.85%

Interest

2.90

3.00

-3.33%

Exceptional Items

-35.30

-20.30

-73.89%

Consolidate Net Profit

-22.50

-2.30

-878.26%

Operating Profit Margin (Excl OI)

60.50%

77.20%

-1.67%

USD in Million.

Compare with Peers

Net Sales

QoQ Growth in quarter ended Jun 2025 is -4.81% vs -12.08% in Mar 2025

Consolidated Net Profit

QoQ Growth in quarter ended Jun 2025 is -878.26% vs -131.51% in Mar 2025

All Quarterly Results

Annual Results Snapshot (Consolidated) - Dec'24

Dec'24

Dec'23

Change(%)

Net Sales

864.70

388.10

122.80%

Operating Profit (PBDIT) excl Other Income

61.70

-32.00

292.81%

Interest

14.40

15.30

-5.88%

Exceptional Items

-12.30

-2.10

-485.71%

Consolidate Net Profit

22.10

-56.60

139.05%

Operating Profit Margin (Excl OI)

63.60%

-101.20%

16.48%

USD in Million.

Compare with Peers

Net Sales

YoY Growth in year ended Dec 2024 is 122.80% vs -15.47% in Dec 2023

Consolidated Net Profit

YoY Growth in year ended Dec 2024 is 139.05% vs 21.82% in Dec 2023

All Annual Results

Company CV

About MediaAlpha, Inc.

MediaAlpha, Inc.

Computers - Software & Consulting

MediaAlpha, Inc. is a holding company. The Company offers solutions to insurance carriers and distributors to target and acquire customers through technology and data science. Its technology platform brings insurance carriers and consumers together through a real-time ecosystem. Its platform uses predictive analytics algorithms that incorporate variables to generate conversion probabilities for each consumer. The platform allows buyers to integrate first-party consumer data to manage targeting parameters, bidding granularity and conversion tracking. Its search and conversion datasets enable automated, algorithmic customer acquisition optimizations. It offers a self-service model that enables partners to directly manage the buying and selling process independently. The Company's platform enables consumers to proceed to an insurance carrier’s Website on a self-directed basis to purchase a policy and engage with an insurance carrier or agent through phone call.

Company Coordinates

Company Details

700 South Flower Street, Suite 640 , LOS ANGELES CA : 90017

Tel: 1 619 3939368

https://mediaalpha.com/

Registrar Details

MediaAlpha, Inc.

1Day

52 Week

CASH

FII

DII

Promoter

How big is MediaAlpha, Inc.?

Watch in Real-Time

What does MediaAlpha, Inc. do?

Is MediaAlpha, Inc. overvalued or undervalued?

Is MediaAlpha, Inc. technically bullish or bearish?

MarketsMojo — Loved in India, Now Global

Dashboard

Weak Long Term Fundamental Strength with an average Return on Equity (ROE) of 159.01%

Risky -

Mojo Parameters

Stock DNA

Total Returns (Price + Dividend)

Risk Adjusted Returns v/s

News

MediaAlpha, Inc. Experiences Revision in Stock Evaluation Amid Mixed Performance Indicators

Is MediaAlpha, Inc. technically bullish or bearish?

Is MediaAlpha, Inc. overvalued or undervalued?

Announcements

Corporate Actions

Quality key factors

Valuation key factors

Technicals key factors

Shareholding Snapshot : Mar 2025

Shareholding Compare (%holding)

Quarterly Results Snapshot (Consolidated) - Jun'25 - QoQ

Annual Results Snapshot (Consolidated) - Dec'24

About MediaAlpha, Inc.

Company Coordinates