Why is MediaAlpha, Inc. ?
1
Weak Long Term Fundamental Strength with an average Return on Equity (ROE) of 159.01%
- Poor long term growth as Operating profit has grown by an annual rate 60.28% of over the last 5 years
- High Debt Company with a Debt to Equity ratio (avg) at times
2
Risky -
- The stock is trading risky as compared to its average historical valuations
- Over the past year, while the stock has generated a return of 18.33%, its profits have risen by 218.6% ; the PEG ratio of the company is 0.1
How much should you sell?
- All quantity irrespective of whether you are making profits or losses
(If sector exposure > 30%, please use optimiser tool to see which are the best stocks to hold in Computers - Software & Consulting)
When to re-enter? - We will constantly monitor the company and review our call based on new data
Is MediaAlpha, Inc. for you?
High Risk, Low Return
Absolute
Risk Adjusted
Volatility
MediaAlpha, Inc.
18.33%
-0.41
56.01%
S&P 500
13.22%
0.65
20.20%
Quality key factors
Factor
Value
Sales Growth (5y)
19.86%
EBIT Growth (5y)
60.28%
EBIT to Interest (avg)
-0.05
Debt to EBITDA (avg)
7.04
Net Debt to Equity (avg)
12.21
Sales to Capital Employed (avg)
3.85
Tax Ratio
5.79%
Dividend Payout Ratio
0
Pledged Shares
0
Institutional Holding
100.00%
ROCE (avg)
14.91%
ROE (avg)
159.01%
Valuation Key Factors 
Factor
Value
P/E Ratio
14
Industry P/E
Price to Book Value
89.97
EV to EBIT
11.46
EV to EBITDA
10.49
EV to Capital Employed
7.74
EV to Sales
0.81
PEG Ratio
0.07
Dividend Yield
NA
ROCE (Latest)
67.48%
ROE (Latest)
636.05%
Technical key factors
Indicator
Weekly
Monthly
MACD
Bullish
Mildly Bullish
RSI
No Signal
No Signal
Bollinger Bands
Bullish
Bearish
Moving Averages
Bullish (Daily)
KST
Mildly Bearish
Bearish
Dow Theory
Mildly Bearish
Mildly Bullish
OBV
No Trend
Mildly Bullish
Technical Movement
23What is working for the Company
OPERATING CASH FLOW(Y)
Highest at USD 72.01 MM
NET SALES(HY)
At USD 515.93 MM has Grown at 69.2%
DEBT-EQUITY RATIO
(HY)
Lowest at -1,924.8 %
NET PROFIT(Q)
At USD 16.52 MM has Grown at 47.22%
-2What is not working for the Company
RAW MATERIAL COST(Y)
Grown by 13.17% (YoY
EPS(Q)
Lowest at USD -0.33
Here's what is working for MediaAlpha, Inc.
Net Sales
At USD 515.93 MM has Grown at 69.2%
Year on Year (YoY)MOJO Watch
Near term sales trend is very positive
Net Sales (USD MM)
Operating Cash Flow
Highest at USD 72.01 MM and Grown
In each year in the last three yearsMOJO Watch
The company has generated higher cash revenues from business operations
Operating Cash Flows (USD MM)
Net Profit
At USD 16.52 MM has Grown at 47.22%
over average net sales of the previous four periods of USD 11.22 MMMOJO Watch
Near term Net Profit trend is positive
Net Profit (USD MM)
Debt-Equity Ratio
Lowest at -1,924.8 %
in the last five Semi-Annual periodsMOJO Watch
The company has been reducing its borrowing as compared to equity capital
Debt-Equity Ratio
Here's what is not working for MediaAlpha, Inc.
EPS
Lowest at USD -0.33
in the last five periodsMOJO Watch
Declining profitability; company has created lower earnings for shareholders
EPS (USD)
Raw Material Cost
Grown by 13.17% (YoY)
MOJO Watch
The company's ability to pass on the cost of raw materials to customers has deteriorated; this may lead to a fall in profit margin
Raw Material Cost as a percentage of Sales






