A B Lifestyle

{
  "main_header": {
    "sid": 10039617,
    "name": "A B Lifestyle",
    "stock_name": "A B Lifestyle",
    "full_name": "Aditya Birla Lifestyle Brands Ltd",
    "name_url": "stocks-analysis/a-b-lifestyle",
    "exchange": 0,
    "exchangecode": "",
    "primexch": 1,
    "country_id": 34,
    "currency": "INR",
    "cmp": "85.41",
    "chg": -0.72,
    "chgp": "-0.84%",
    "dir": -1,
    "prev_price": "86.13",
    "mcapval": "10,590.00 Cr",
    "mcap": "Small Cap",
    "scripcode": 544403,
    "symbol": "ABLBL",
    "ind_name": "Retailing",
    "ind_code": 104,
    "sector_id": 72,
    "indexname": "India SENSEX",
    "isin": "INE14LE01019",
    "curr_date": "Aug 24, 03:30 PM",
    "curr_time": "07:31 AM",
    "last_traded_at": "Aug 24, 03:30 PM IST",
    "bse_nse_vol": "8.46 lacs",
    "exc_status": "Active",
    "traded_date": "Aug 24, 2026",
    "traded_date_str": "2026 08 24",
    "score": "",
    "scoreText": "",
    "Live": 0,
    "market_time": 0,
    "is_blur": 1,
    "is_blur_class": "blur-register-score-header",
    "is_blur_url": "https://www.marketsmojo.com/mojofeed/register?redirect=/stocks-analysis/a-b-lifestyle-10039617-0&utm_source=Spage_Header_Score",
    "mojoone": {
      "ismore": 0
    }
  },
  "news": {
    "results": [
      {
        "title": "A 39.8% Year-to-Date Decline Pushes Aditya Birla Lifestyle Brands Ltd to Its Weakest Level Ever",
        "link": "https://www.marketsmojo.com/news/stocks-in-action/aditya-birla-lifestyle-brands-ltd-hits-all-time-low-at-rs86-amid-prolonged-downtrend-4167000",
        "imagepath": "https://i.marketsmojo.com/newsimg/2026/8/AdityaBirlaLife_priceRelatedfactors_4167000.png",
        "date": "2026-08-24 11:44:19",
        "description": ""
      },
      {
        "title": "Aditya Birla Lifestyle Brands Ltd Declines 3.01%: 7 Days of Consecutive Lows Amid Bearish Momentum",
        "link": "https://www.marketsmojo.com/news/stocks-in-action/aditya-birla-lifestyle-brands-ltd-declines-301-7-days-of-consecutive-lows-amid-bearish-momentum-4164675",
        "imagepath": "",
        "date": "2026-08-22 09:04:22",
        "description": "    <div class=\"article-news-new\">\n        <div class=\"article-container\">\n\n<div class=\"article-content\">\n                <div class=\"highlight-box\">\n                    <h3>Key Events This Week</h3>\n                    <p><strong>17 Aug:</strong> Stock hits new 52-week and all-time lows near Rs.87.67 and Rs.87.89</p>\n                    <p><strong>19 Aug:</strong> Further decline to 52-week low of Rs.87 and all-time low near Rs.87.20</p>\n                    <p><strong>20 Aug:</strong> Stock falls to fresh 52-week low of Rs.86.6 and all-time low of Rs.86.78</p>\n                    <p><strong>21 Aug:</strong> Week closes at Rs.86.13 after hitting 52-week and all-time low of Rs.86.03</p>\n                </div>\n\n                <div class=\"stats-row\">\n                    <div class=\"stat-item\"><div class=\"stat-label\">Week Open</div><div class=\"stat-value\">Rs.88.80</div></div>\n                    <div class=\"st..."
      },
      {
        "title": "Markets Rise, But Aditya Birla Lifestyle Brands Ltd Slides to All-Time Low Amid Stock-Specific Sell-Off",
        "link": "https://www.marketsmojo.com/news/stocks-in-action/aditya-birla-lifestyle-brands-ltd-hits-all-time-low-amidst-prolonged-downtrend-4164483",
        "imagepath": "https://i.marketsmojo.com/newsimg/2026/8/AdityaBirlaLife_priceRelatedfactors_4164483.png",
        "date": "2026-08-21 15:34:31",
        "description": "Despite a broadly stable market environment, Aditya Birla Lifestyle Brands Ltd has continued its downward trajectory, hitting a fresh all-time low of Rs.86.03 on 21 Aug 2026. The stock’s recent four-day losing streak has culminated in a 4.08% decline, underscoring persistent pressures that have yet to abate."
      },
      {
        "title": "Aditya Birla Lifestyle Brands Ltd Falls to 52-Week Low of Rs 86.03 as Sell-Off Deepens",
        "link": "https://www.marketsmojo.com/news/stocks-in-action/aditya-birla-lifestyle-brands-ltd-stock-hits-52-week-low-at-rs8603-4164471",
        "imagepath": "https://i.marketsmojo.com/newsimg/2026/8/AdityaBirlaLife_priceRelatedfactors_4164471.png",
        "date": "2026-08-21 15:11:43",
        "description": "For the fourth consecutive session, Aditya Birla Lifestyle Brands Ltd has declined, culminating in a fresh 52-week low of Rs 86.03 on 21 Aug 2026. This marks a significant 43.1% drop from its 52-week high of Rs 151.20, underscoring persistent selling pressure despite a broadly resilient market backdrop."
      },
      {
        "title": "Aditya Birla Lifestyle Brands Ltd Falls to 52-Week Low of Rs 86.6 as Sell-Off Deepens",
        "link": "https://www.marketsmojo.com/news/stocks-in-action/aditya-birla-lifestyle-brands-ltd-falls-to-52-week-low-of-rs866-4162698",
        "imagepath": "https://i.marketsmojo.com/newsimg/2026/8/AdityaBirlaLife_priceRelatedfactors_4162698.png",
        "date": "2026-08-20 10:40:44",
        "description": ""
      },
      {
        "title": "Markets Rise, But Aditya Birla Lifestyle Brands Ltd Slides to All-Time Low Amid Stock-Specific Sell-Off",
        "link": "https://www.marketsmojo.com/news/stocks-in-action/aditya-birla-lifestyle-brands-ltd-hits-all-time-low-amidst-prolonged-downtrend-4162668",
        "imagepath": "https://i.marketsmojo.com/newsimg/2026/8/AdityaBirlaLife_priceRelatedfactors_4162668.png",
        "date": "2026-08-20 10:32:54",
        "description": "Despite a broadly positive market environment, Aditya Birla Lifestyle Brands Ltd has continued its downward trajectory, touching an all-time low near ₹86.78 on 20 Aug 2026. The stock’s persistent underperformance contrasts sharply with the broader indices, raising questions about the underlying factors driving this decline."
      },
      {
        "title": "Aditya Birla Lifestyle Brands Ltd Falls to 52-Week Low of Rs 87 as Sell-Off Deepens",
        "link": "https://www.marketsmojo.com/news/stocks-in-action/aditya-birla-lifestyle-brands-ltd-stock-falls-to-52-week-low-of-rs87-4161360",
        "imagepath": "https://i.marketsmojo.com/newsimg/2026/8/AdityaBirlaLife_priceRelatedfactors_4161360.png",
        "date": "2026-08-19 11:36:41",
        "description": "For the second consecutive session, Aditya Birla Lifestyle Brands Ltd has declined, hitting a fresh 52-week low of Rs 87 on 19 Aug 2026. This marks a significant 42.5% drop from its 52-week high of Rs 151.2, underscoring persistent selling pressure despite some pockets of financial resilience."
      },
      {
        "title": "Aditya Birla Lifestyle Brands Ltd Slides to All-Time Low Amid Prolonged Downtrend",
        "link": "https://www.marketsmojo.com/news/stocks-in-action/aditya-birla-lifestyle-brands-ltd-hits-all-time-low-amidst-prolonged-downtrend-4161357",
        "imagepath": "https://i.marketsmojo.com/newsimg/2026/8/AdityaBirlaLife_priceRelatedfactors_4161357.png",
        "date": "2026-08-19 11:29:14",
        "description": ""
      },
      {
        "title": "Aditya Birla Lifestyle Brands Ltd is Rated Sell",
        "link": "https://www.marketsmojo.com/news/stock-recommendation/aditya-birla-lifestyle-brands-ltd-is-rated-sell-4159342",
        "imagepath": "https://i.marketsmojo.com/newsimg/2026/8/AdityaBirlaLife_mojoScore_4159342.png",
        "date": "2026-08-18 10:10:57",
        "description": "Aditya Birla Lifestyle Brands Ltd is rated 'Sell' by MarketsMOJO, with this rating last updated on 08 May 2026. However, the analysis and financial metrics discussed here reflect the stock's current position as of 18 August 2026, providing investors with the latest insights into its performance and outlook."
      }
    ],
    "total": 41,
    "sid": "10039617",
    "stock_news_url": "https://www.marketsmojo.com/news/aditya-birla-lifestyle-brands-10039617"
  },
  "announcements": [
    {
      "caption": "Shareholder Meeting / Postal Ballot-Scrutinizers Report",
      "datetime": "20-Aug-2026",
      "details": "Voting Results and Scrutinizers Report of the 2nd Annual General Meeting of Aditya Birla Lifestyle Brands Limited.",
      "source": "BSE"
    },
    {
      "caption": "Shareholder Meeting / Postal Ballot-Outcome of AGM",
      "datetime": "19-Aug-2026",
      "details": "Proceeding of the 2nd Annual General Meeting and Managing Directors Speech.",
      "source": "BSE"
    },
    {
      "caption": "Announcement under Regulation 30 (LODR)-Earnings Call Transcript",
      "datetime": "07-Aug-2026",
      "details": "Transcript of Earnings Call for Q1 FY27 Results.",
      "source": "BSE"
    }
  ],
  "corporate_actions": [
    {
      "img": "board-meeting.svg",
      "title": "BOARD MEETING",
      "msg": "<span>No</span> Upcoming Board Meetings",
      "data": []
    },
    {
      "img": "dividend.svg",
      "title": "DIVIDEND",
      "msg": "",
      "data": [
        {
          "txt": "Aditya Birla Lifestyle Brands Ltd has declared <strong>5%</strong> dividend, ex-date: 07 Aug 26",
          "dt": "2026-08-07",
          "middle_text": "Dividend Alert"
        }
      ]
    },
    {
      "img": "splits.svg",
      "title": "SPLITS",
      "msg": "No <strong>Splits</strong> history available",
      "data": []
    },
    {
      "img": "bonus.svg",
      "title": "BONUS",
      "msg": "No <strong>Bonus</strong> history available",
      "data": []
    },
    {
      "img": "rights-issues.svg",
      "title": "RIGHTS",
      "msg": "No <strong>Rights</strong> history available",
      "data": []
    }
  ]
}

News and Views

A 39.8% Year-to-Date Decline Pushes Aditya Birla Lifestyle Brands Ltd to Its Weakest Level Ever

2026-08-24 11:44:19

Read full news article

Aditya Birla Lifestyle Brands Ltd Declines 3.01%: 7 Days of Consecutive Lows Amid Bearish Momentum

2026-08-22 09:04:22

Key Events This Week

17 Aug: Stock hits new 52-week and all-time lows near Rs.87.67 and Rs.87.89

19 Aug: Further decline to 52-week low of Rs.87 and all-time low near Rs.87.20

20 Aug: Stock falls to fresh 52-week low of Rs.86.6 and all-time low of Rs.86.78

21 Aug: Week closes at Rs.86.13 after hitting 52-week and all-time low of Rs.86.03

Week Open

Rs.88.80

Read full news article

Markets Rise, But Aditya Birla Lifestyle Brands Ltd Slides to All-Time Low Amid Stock-Specific Sell-Off

2026-08-21 15:34:31

Despite a broadly stable market environment, Aditya Birla Lifestyle Brands Ltd has continued its downward trajectory, hitting a fresh all-time low of Rs.86.03 on 21 Aug 2026. The stock’s recent four-day losing streak has culminated in a 4.08% decline, underscoring persistent pressures that have yet to abate.

Read full news article

Aditya Birla Lifestyle Brands Ltd Falls to 52-Week Low of Rs 86.03 as Sell-Off Deepens

2026-08-21 15:11:43

For the fourth consecutive session, Aditya Birla Lifestyle Brands Ltd has declined, culminating in a fresh 52-week low of Rs 86.03 on 21 Aug 2026. This marks a significant 43.1% drop from its 52-week high of Rs 151.20, underscoring persistent selling pressure despite a broadly resilient market backdrop.

Read full news article

Aditya Birla Lifestyle Brands Ltd Falls to 52-Week Low of Rs 86.6 as Sell-Off Deepens

2026-08-20 10:40:44

Read full news article

Markets Rise, But Aditya Birla Lifestyle Brands Ltd Slides to All-Time Low Amid Stock-Specific Sell-Off

2026-08-20 10:32:54

Despite a broadly positive market environment, Aditya Birla Lifestyle Brands Ltd has continued its downward trajectory, touching an all-time low near ₹86.78 on 20 Aug 2026. The stock’s persistent underperformance contrasts sharply with the broader indices, raising questions about the underlying factors driving this decline.

Read full news article

Aditya Birla Lifestyle Brands Ltd Falls to 52-Week Low of Rs 87 as Sell-Off Deepens

2026-08-19 11:36:41

For the second consecutive session, Aditya Birla Lifestyle Brands Ltd has declined, hitting a fresh 52-week low of Rs 87 on 19 Aug 2026. This marks a significant 42.5% drop from its 52-week high of Rs 151.2, underscoring persistent selling pressure despite some pockets of financial resilience.

Read full news article

Aditya Birla Lifestyle Brands Ltd Slides to All-Time Low Amid Prolonged Downtrend

2026-08-19 11:29:14

Read full news article

Aditya Birla Lifestyle Brands Ltd is Rated Sell

2026-08-18 10:10:57

Aditya Birla Lifestyle Brands Ltd is rated 'Sell' by MarketsMOJO, with this rating last updated on 08 May 2026. However, the analysis and financial metrics discussed here reflect the stock's current position as of 18 August 2026, providing investors with the latest insights into its performance and outlook.

Read full news article

View All News