A B Lifestyle

{
  "main_header": {
    "sid": 10039617,
    "name": "A B Lifestyle",
    "stock_name": "A B Lifestyle",
    "full_name": "Aditya Birla Lifestyle Brands Ltd",
    "name_url": "stocks-analysis/a-b-lifestyle",
    "exchange": 0,
    "exchangecode": "",
    "primexch": 1,
    "country_id": 34,
    "currency": "INR",
    "cmp": "95.65",
    "chg": 2.08,
    "chgp": "2.22%",
    "dir": 1,
    "prev_price": "93.57",
    "mcapval": "11,611.00 Cr",
    "mcap": "Small Cap",
    "scripcode": 544403,
    "symbol": "ABLBL",
    "ind_name": "Retailing",
    "ind_code": 104,
    "sector_id": 72,
    "indexname": "India SENSEX",
    "isin": "INE14LE01019",
    "curr_date": "Jul 09, 04:01 PM",
    "curr_time": "16:35 PM",
    "last_traded_at": "Jul 09, 04:01 PM IST",
    "bse_nse_vol": "4.48 lacs",
    "exc_status": "Active",
    "traded_date": "Jul 09, 2026",
    "traded_date_str": "2026 07 09",
    "score": "",
    "scoreText": "",
    "Live": 0,
    "market_time": 0,
    "is_blur": 1,
    "is_blur_class": "blur-registerF-score-header",
    "is_blur_url": "https://www.marketsmojo.com/mojofeed/register?redirect=/stocks-analysis/a-b-lifestyle-10039617-0&utm_source=Spage_Header_Score",
    "mojoone": {
      "ismore": 0
    }
  },
  "news": {
    "results": [
      {
        "title": "Aditya Birla Lifestyle Brands Ltd is Rated Sell",
        "link": "https://www.marketsmojo.com/news/stock-recommendation/aditya-birla-lifestyle-brands-ltd-is-rated-sell-4089301",
        "imagepath": "https://i.marketsmojo.com/newsimg/2026/7/AdityaBirlaLife_mojoScore_4089301.png",
        "date": "2026-07-05 10:10:45",
        "description": "Aditya Birla Lifestyle Brands Ltd is rated 'Sell' by MarketsMOJO, with this rating last updated on 08 May 2026. However, the analysis and financial metrics discussed here reflect the stock's current position as of 05 July 2026, providing investors with an up-to-date view of the company’s performance and outlook."
      },
      {
        "title": "Aditya Birla Lifestyle Brands Ltd is Rated Sell",
        "link": "https://www.marketsmojo.com/news/stock-recommendation/aditya-birla-lifestyle-brands-ltd-is-rated-sell-4070135",
        "imagepath": "https://i.marketsmojo.com/newsimg/2026/6/AdityaBirlaLife_mojoScore_4070135.png",
        "date": "2026-06-24 10:11:01",
        "description": "Aditya Birla Lifestyle Brands Ltd is rated 'Sell' by MarketsMOJO, with this rating last updated on 8 May 2026. However, the analysis and financial metrics discussed here reflect the stock's current position as of 24 June 2026, providing investors with an up-to-date view of the company's fundamentals, returns, and market performance."
      },
      {
        "title": "Aditya Birla Lifestyle Brands Ltd is Rated Sell",
        "link": "https://www.marketsmojo.com/news/stock-recommendation/aditya-birla-lifestyle-brands-ltd-is-rated-sell-4050852",
        "imagepath": "https://i.marketsmojo.com/newsimg/2026/6/AdityaBirlaLife_mojoScore_4050852.png",
        "date": "2026-06-13 10:10:51",
        "description": "Aditya Birla Lifestyle Brands Ltd is rated Sell by MarketsMOJO, with this rating last updated on 08 May 2026. However, the analysis and financial metrics discussed here reflect the stock’s current position as of 13 June 2026, providing investors with the latest insights into its fundamentals, valuation, financial trends, and technical outlook."
      },
      {
        "title": "Aditya Birla Lifestyle Brands Ltd is Rated Sell",
        "link": "https://www.marketsmojo.com/news/stock-recommendation/aditya-birla-lifestyle-brands-ltd-is-rated-sell-4030445",
        "imagepath": "https://i.marketsmojo.com/newsimg/2026/6/AdityaBirlaLife_mojoScore_4030445.png",
        "date": "2026-06-02 10:10:51",
        "description": "Aditya Birla Lifestyle Brands Ltd is rated 'Sell' by MarketsMOJO, with this rating last updated on 08 May 2026. However, the analysis and financial metrics discussed here reflect the stock's current position as of 02 June 2026, providing investors with an up-to-date view of the company’s fundamentals, valuation, financial trends, and technical outlook."
      },
      {
        "title": "Aditya Birla Lifestyle Brands Ltd is Rated Sell",
        "link": "https://www.marketsmojo.com/news/stock-recommendation/aditya-birla-lifestyle-brands-ltd-is-rated-sell-4004802",
        "imagepath": "https://i.marketsmojo.com/newsimg/2026/5/AdityaBirlaLife_mojoScore_4004802.png",
        "date": "2026-05-22 10:10:58",
        "description": "Aditya Birla Lifestyle Brands Ltd is rated 'Sell' by MarketsMOJO, with this rating last updated on 08 May 2026. However, the analysis and financial metrics discussed here reflect the stock's current position as of 22 May 2026, providing investors with an up-to-date view of the company’s fundamentals, valuation, financial trends, and technical outlook."
      },
      {
        "title": "Aditya Birla Lifestyle Brands Ltd Falls 8.95%: Debt and Growth Concerns Weigh on Stock",
        "link": "https://www.marketsmojo.com/news/stocks-in-action/aditya-birla-lifestyle-brands-ltd-falls-895-debt-and-growth-concerns-weigh-on-stock-3993733",
        "imagepath": "",
        "date": "2026-05-16 09:05:52",
        "description": "    <div class=\"article-news-new\">\n        <div class=\"article-container\">\n\n<div class=\"article-content\">\n                <div class=\"highlight-box\">\n                    <h3>Key Events This Week</h3>\n                    <p><strong>May 11:</strong> Quality grade upgraded to average amid mixed fundamentals</p>\n                    <p><strong>May 11:</strong> Downgrade to Sell rating by MarketsMOJO citing financial and valuation concerns</p>\n                    <p><strong>May 15:</strong> Week closes at Rs.103.75, down 8.95%</p>\n                </div>\n\n                <div class=\"stats-row\">\n                    <div class=\"stat-item\"><div class=\"stat-label\">Week Open</div><div class=\"stat-value\">Rs.113.95</div></div>\n                    <div class=\"stat-item\"><div class=\"stat-label\">Week Close</div><div class=\"stat-value\">Rs.103.75</div><div class=\"stat-change negative\">-8.95%</div></div>\n                    <d..."
      },
      {
        "title": "Aditya Birla Lifestyle Brands Ltd Downgraded to Sell Amid Mixed Financial and Valuation Signals",
        "link": "https://www.marketsmojo.com/news/stock-recommendation/aditya-birla-lifestyle-brands-ltd-downgraded-to-sell-amid-mixed-financial-and-valuation-signals-3984941",
        "imagepath": "https://i.marketsmojo.com/newsimg/2026/5/AdityaBirlaLife_mojoScore_3984941.png",
        "date": "2026-05-11 08:25:56",
        "description": "Aditya Birla Lifestyle Brands Ltd has seen its investment rating adjusted to a Sell with a Mojo Score of 48.0, reflecting a nuanced assessment across quality, valuation, financial trends, and technical indicators. Despite recent positive quarterly results, concerns over long-term growth and debt servicing capabilities have weighed on the stock, which trades at ₹113.95, down 3.68% on 11 May 2026."
      },
      {
        "title": "Aditya Birla Lifestyle Brands Ltd Quality Grade Upgraded to Average Amid Mixed Fundamentals",
        "link": "https://www.marketsmojo.com/news/stocks-in-action/aditya-birla-lifestyle-brands-ltd-quality-grade-upgraded-to-average-amid-mixed-fundamentals-3984460",
        "imagepath": "https://i.marketsmojo.com/newsimg/2026/5/AdityaBirlaLife_qualitydot_3984460.png",
        "date": "2026-05-11 08:00:11",
        "description": "Aditya Birla Lifestyle Brands Ltd has seen its quality grade upgraded from \"does not qualify\" to \"average\" as of 8 May 2026, reflecting a nuanced shift in its business fundamentals. Despite this improvement, the company’s financial metrics reveal a blend of strengths and weaknesses, with key indicators such as return on equity (ROE), return on capital employed (ROCE), and debt levels showing mixed trends. This analysis delves into the underlying factors influencing the quality grade change and what it means for investors navigating the retailing sector."
      },
      {
        "title": "Aditya Birla Lifestyle Brands Ltd is Rated Sell",
        "link": "https://www.marketsmojo.com/news/stock-recommendation/aditya-birla-lifestyle-brands-ltd-is-rated-sell-3982696",
        "imagepath": "https://i.marketsmojo.com/newsimg/2026/5/AdityaBirlaLife_mojoScore_3982696.png",
        "date": "2026-05-09 10:10:36",
        "description": "Aditya Birla Lifestyle Brands Ltd is rated 'Sell' by MarketsMOJO, with this rating last updated on 08 May 2026. However, the analysis and financial metrics presented here reflect the stock's current position as of 09 May 2026, providing investors with the most up-to-date insight into the company’s performance and outlook."
      }
    ],
    "total": 15,
    "sid": "10039617",
    "stock_news_url": "https://www.marketsmojo.com/news/aditya-birla-lifestyle-brands-10039617"
  },
  "announcements": [
    {
      "caption": "Announcement under Regulation 30 (LODR)-Retirement",
      "datetime": "30-Jun-2026",
      "details": "Superannuation of Senior Management Personnel",
      "source": "BSE"
    },
    {
      "caption": "Closure of Trading Window",
      "datetime": "25-Jun-2026",
      "details": "Intimation of Closure of Trading Window.",
      "source": "BSE"
    },
    {
      "caption": "Disclosures under Reg. 29(1) of SEBI (SAST) Regulations 2011",
      "datetime": "12-Jun-2026",
      "details": "The Exchange has received the disclosure under Regulation 29(1) of SEBI (Substantial Acquisition of Shares & Takeovers) Regulations 2011 for Nippon India Mutual Fund",
      "source": "BSE"
    }
  ],
  "corporate_actions": [
    {
      "img": "board-meeting.svg",
      "title": "BOARD MEETING",
      "msg": "<span>No</span> Upcoming Board Meetings",
      "data": []
    },
    {
      "img": "dividend.svg",
      "title": "DIVIDEND",
      "msg": "",
      "data": [
        {
          "txt": "Aditya Birla Lifestyle Brands Ltd has declared <strong>5%</strong> dividend, ex-date: 07 Aug 26",
          "dt": "2026-08-07",
          "middle_text": "Dividend Alert"
        }
      ]
    },
    {
      "img": "splits.svg",
      "title": "SPLITS",
      "msg": "No <strong>Splits</strong> history available",
      "data": []
    },
    {
      "img": "bonus.svg",
      "title": "BONUS",
      "msg": "No <strong>Bonus</strong> history available",
      "data": []
    },
    {
      "img": "rights-issues.svg",
      "title": "RIGHTS",
      "msg": "No <strong>Rights</strong> history available",
      "data": []
    }
  ]
}

News and Views

Aditya Birla Lifestyle Brands Ltd is Rated Sell

2026-07-05 10:10:45

Aditya Birla Lifestyle Brands Ltd is rated 'Sell' by MarketsMOJO, with this rating last updated on 08 May 2026. However, the analysis and financial metrics discussed here reflect the stock's current position as of 05 July 2026, providing investors with an up-to-date view of the company’s performance and outlook.

Read full news article

Aditya Birla Lifestyle Brands Ltd is Rated Sell

2026-06-24 10:11:01

Aditya Birla Lifestyle Brands Ltd is rated 'Sell' by MarketsMOJO, with this rating last updated on 8 May 2026. However, the analysis and financial metrics discussed here reflect the stock's current position as of 24 June 2026, providing investors with an up-to-date view of the company's fundamentals, returns, and market performance.

Read full news article

Aditya Birla Lifestyle Brands Ltd is Rated Sell

2026-06-13 10:10:51

Aditya Birla Lifestyle Brands Ltd is rated Sell by MarketsMOJO, with this rating last updated on 08 May 2026. However, the analysis and financial metrics discussed here reflect the stock’s current position as of 13 June 2026, providing investors with the latest insights into its fundamentals, valuation, financial trends, and technical outlook.

Read full news article

Aditya Birla Lifestyle Brands Ltd is Rated Sell

2026-06-02 10:10:51

Aditya Birla Lifestyle Brands Ltd is rated 'Sell' by MarketsMOJO, with this rating last updated on 08 May 2026. However, the analysis and financial metrics discussed here reflect the stock's current position as of 02 June 2026, providing investors with an up-to-date view of the company’s fundamentals, valuation, financial trends, and technical outlook.

Read full news article

Aditya Birla Lifestyle Brands Ltd is Rated Sell

2026-05-22 10:10:58

Aditya Birla Lifestyle Brands Ltd is rated 'Sell' by MarketsMOJO, with this rating last updated on 08 May 2026. However, the analysis and financial metrics discussed here reflect the stock's current position as of 22 May 2026, providing investors with an up-to-date view of the company’s fundamentals, valuation, financial trends, and technical outlook.

Read full news article

Aditya Birla Lifestyle Brands Ltd Falls 8.95%: Debt and Growth Concerns Weigh on Stock

2026-05-16 09:05:52

Key Events This Week

May 11: Quality grade upgraded to average amid mixed fundamentals

May 11: Downgrade to Sell rating by MarketsMOJO citing financial and valuation concerns

May 15: Week closes at Rs.103.75, down 8.95%

Week Open

Rs.113.95

Week Close

Rs.103.75

-8.95%

Read full news article

Aditya Birla Lifestyle Brands Ltd Downgraded to Sell Amid Mixed Financial and Valuation Signals

2026-05-11 08:25:56

Aditya Birla Lifestyle Brands Ltd has seen its investment rating adjusted to a Sell with a Mojo Score of 48.0, reflecting a nuanced assessment across quality, valuation, financial trends, and technical indicators. Despite recent positive quarterly results, concerns over long-term growth and debt servicing capabilities have weighed on the stock, which trades at ₹113.95, down 3.68% on 11 May 2026.

Read full news article

Aditya Birla Lifestyle Brands Ltd Quality Grade Upgraded to Average Amid Mixed Fundamentals

2026-05-11 08:00:11

Aditya Birla Lifestyle Brands Ltd has seen its quality grade upgraded from "does not qualify" to "average" as of 8 May 2026, reflecting a nuanced shift in its business fundamentals. Despite this improvement, the company’s financial metrics reveal a blend of strengths and weaknesses, with key indicators such as return on equity (ROE), return on capital employed (ROCE), and debt levels showing mixed trends. This analysis delves into the underlying factors influencing the quality grade change and what it means for investors navigating the retailing sector.

Read full news article

Aditya Birla Lifestyle Brands Ltd is Rated Sell

2026-05-09 10:10:36

Aditya Birla Lifestyle Brands Ltd is rated 'Sell' by MarketsMOJO, with this rating last updated on 08 May 2026. However, the analysis and financial metrics presented here reflect the stock's current position as of 09 May 2026, providing investors with the most up-to-date insight into the company’s performance and outlook.

Read full news article

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