A B Lifestyle

Market Cap: Small Cap
Industry: Retailing
ISIN: INE14LE01019
NSEID: ABLBL
BSEID: 544403
View on NSE | View on BSE

INR

103.70

2.2 (2.17%)

BSENSE

May 21

BSE+NSE Vol: 2.64 lacs

{
  "main_header": {
    "sid": 10039617,
    "name": "A B Lifestyle",
    "stock_name": "A B Lifestyle",
    "full_name": "Aditya Birla Lifestyle Brands Ltd",
    "name_url": "stocks-analysis/a-b-lifestyle",
    "exchange": 0,
    "exchangecode": "",
    "primexch": 1,
    "country_id": 34,
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    "chg": 2.2,
    "chgp": "2.17%",
    "dir": 1,
    "prev_price": "101.50",
    "mcapval": "12,656.81 Cr",
    "mcap": "Small Cap",
    "scripcode": 544403,
    "symbol": "ABLBL",
    "ind_name": "Retailing",
    "ind_code": 104,
    "indexname": "India SENSEX",
    "isin": "INE14LE01019",
    "curr_date": "May 21",
    "curr_time": "",
    "bse_nse_vol": "2.64 lacs",
    "exc_status": "Active",
    "traded_date": "May 21, 2026",
    "traded_date_str": "2026 05 21",
    "score": "",
    "scoreText": "",
    "Live": 1,
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  "news": {
    "results": [
      {
        "title": "Aditya Birla Lifestyle Brands Ltd Falls 8.95%: Debt and Growth Concerns Weigh on Stock",
        "link": "https://www.marketsmojo.com/news/stocks-in-action/aditya-birla-lifestyle-brands-ltd-falls-895-debt-and-growth-concerns-weigh-on-stock-3993733",
        "imagepath": "",
        "date": "2026-05-16 09:05:52",
        "description": "    <div class=\"article-news-new\">\n        <div class=\"article-container\">\n\n<div class=\"article-content\">\n                <div class=\"highlight-box\">\n                    <h3>Key Events This Week</h3>\n                    <p><strong>May 11:</strong> Quality grade upgraded to average amid mixed fundamentals</p>\n                    <p><strong>May 11:</strong> Downgrade to Sell rating by MarketsMOJO citing financial and valuation concerns</p>\n                    <p><strong>May 15:</strong> Week closes at Rs.103.75, down 8.95%</p>\n                </div>\n\n                <div class=\"stats-row\">\n                    <div class=\"stat-item\"><div class=\"stat-label\">Week Open</div><div class=\"stat-value\">Rs.113.95</div></div>\n                    <div class=\"stat-item\"><div class=\"stat-label\">Week Close</div><div class=\"stat-value\">Rs.103.75</div><div class=\"stat-change negative\">-8.95%</div></div>\n                    <d..."
      },
      {
        "title": "Aditya Birla Lifestyle Brands Ltd Downgraded to Sell Amid Mixed Financial and Valuation Signals",
        "link": "https://www.marketsmojo.com/news/stock-recommendation/aditya-birla-lifestyle-brands-ltd-downgraded-to-sell-amid-mixed-financial-and-valuation-signals-3984941",
        "imagepath": "https://i.marketsmojo.com/newsimg/2026/5/AdityaBirlaLife_mojoScore_3984941.png",
        "date": "2026-05-11 08:25:56",
        "description": "Aditya Birla Lifestyle Brands Ltd has seen its investment rating adjusted to a Sell with a Mojo Score of 48.0, reflecting a nuanced assessment across quality, valuation, financial trends, and technical indicators. Despite recent positive quarterly results, concerns over long-term growth and debt servicing capabilities have weighed on the stock, which trades at ₹113.95, down 3.68% on 11 May 2026."
      },
      {
        "title": "Aditya Birla Lifestyle Brands Ltd Quality Grade Upgraded to Average Amid Mixed Fundamentals",
        "link": "https://www.marketsmojo.com/news/stocks-in-action/aditya-birla-lifestyle-brands-ltd-quality-grade-upgraded-to-average-amid-mixed-fundamentals-3984460",
        "imagepath": "https://i.marketsmojo.com/newsimg/2026/5/AdityaBirlaLife_qualitydot_3984460.png",
        "date": "2026-05-11 08:00:11",
        "description": "Aditya Birla Lifestyle Brands Ltd has seen its quality grade upgraded from \"does not qualify\" to \"average\" as of 8 May 2026, reflecting a nuanced shift in its business fundamentals. Despite this improvement, the company’s financial metrics reveal a blend of strengths and weaknesses, with key indicators such as return on equity (ROE), return on capital employed (ROCE), and debt levels showing mixed trends. This analysis delves into the underlying factors influencing the quality grade change and what it means for investors navigating the retailing sector."
      },
      {
        "title": "Aditya Birla Lifestyle Brands Ltd is Rated Sell",
        "link": "https://www.marketsmojo.com/news/stock-recommendation/aditya-birla-lifestyle-brands-ltd-is-rated-sell-3982696",
        "imagepath": "https://i.marketsmojo.com/newsimg/2026/5/AdityaBirlaLife_mojoScore_3982696.png",
        "date": "2026-05-09 10:10:36",
        "description": "Aditya Birla Lifestyle Brands Ltd is rated 'Sell' by MarketsMOJO, with this rating last updated on 08 May 2026. However, the analysis and financial metrics presented here reflect the stock's current position as of 09 May 2026, providing investors with the most up-to-date insight into the company’s performance and outlook."
      },
      {
        "title": "Aditya Birla Lifestyle Brands Q4 FY26: Profit Surge Masks Margin Pressures",
        "link": "https://www.marketsmojo.com/news/result-analysis/aditya-birla-lifestyle-brands-q4-fy26-profit-surge-masks-margin-pressures-3982381",
        "imagepath": "https://i.marketsmojo.com/newsimg/2026/5/AdityaBirlaLife_quaterlyResult_3982381.png",
        "date": "2026-05-08 16:54:12",
        "description": "Aditya Birla Lifestyle Brands Ltd., the retailing arm of the Aditya Birla Group, reported a consolidated net profit of ₹54.52 crores for Q4 FY26 (Mar'26), marking a robust year-on-year growth of 42.09% from ₹38.37 crores in the corresponding quarter of the previous year. However, the sequential performance revealed a more nuanced picture, with profits declining 21.00% quarter-on-quarter from ₹69.01 crores in Q3 FY26 (Dec'25), reflecting seasonal pressures and margin compression."
      },
      {
        "title": "When is the next results date for Aditya Birla Lifestyle Brands Ltd?",
        "link": "https://www.marketsmojo.com/news/result-analysis/when-is-the-next-results-date-for-aditya-birla-lifestyle-brands-ltd-3976584",
        "imagepath": "",
        "date": "2026-05-05 23:17:06",
        "description": "The next results date for Aditya Birla Lifestyle Brands Ltd is scheduled for 07 May 2026...."
      }
    ],
    "total": 10,
    "sid": "10039617",
    "stock_news_url": "https://www.marketsmojo.com/news/aditya-birla-lifestyle-brands-10039617"
  },
  "announcements": [
    {
      "caption": "Announcement under Regulation 30 (LODR)-Earnings Call Transcript",
      "datetime": "11-May-2026",
      "details": "Transcript of Earnings Call for Q4 FY26 held on May 8 2026.",
      "source": "BSE"
    },
    {
      "caption": "Announcement under Regulation 30 (LODR)-Newspaper Publication",
      "datetime": "09-May-2026",
      "details": "Newspaper Advertisement regarding Audited standalone and consolidated financial results for the quarter and year ended March 31 2026.",
      "source": "BSE"
    },
    {
      "caption": "Record Date Fixed For The Dividend For FY 2025-26",
      "datetime": "07-May-2026",
      "details": "Record date fixed for the Dividend for FY 2025-26",
      "source": "BSE"
    }
  ],
  "corporate_actions": [
    {
      "img": "board-meeting.svg",
      "title": "BOARD MEETING",
      "msg": "<span>No</span> Upcoming Board Meetings",
      "data": []
    },
    {
      "img": "dividend.svg",
      "title": "DIVIDEND",
      "msg": "No <strong>Dividend</strong> history available",
      "data": []
    },
    {
      "img": "splits.svg",
      "title": "SPLITS",
      "msg": "No <strong>Splits</strong> history available",
      "data": []
    },
    {
      "img": "bonus.svg",
      "title": "BONUS",
      "msg": "No <strong>Bonus</strong> history available",
      "data": []
    },
    {
      "img": "rights-issues.svg",
      "title": "RIGHTS",
      "msg": "No <strong>Rights</strong> history available",
      "data": []
    }
  ]
}

News and Views

Aditya Birla Lifestyle Brands Ltd Falls 8.95%: Debt and Growth Concerns Weigh on Stock

2026-05-16 09:05:52

Key Events This Week

May 11: Quality grade upgraded to average amid mixed fundamentals

May 11: Downgrade to Sell rating by MarketsMOJO citing financial and valuation concerns

May 15: Week closes at Rs.103.75, down 8.95%

Read full news article

Aditya Birla Lifestyle Brands Ltd Downgraded to Sell Amid Mixed Financial and Valuation Signals

2026-05-11 08:25:56

Aditya Birla Lifestyle Brands Ltd has seen its investment rating adjusted to a Sell with a Mojo Score of 48.0, reflecting a nuanced assessment across quality, valuation, financial trends, and technical indicators. Despite recent positive quarterly results, concerns over long-term growth and debt servicing capabilities have weighed on the stock, which trades at ₹113.95, down 3.68% on 11 May 2026.

Read full news article

Aditya Birla Lifestyle Brands Ltd Quality Grade Upgraded to Average Amid Mixed Fundamentals

2026-05-11 08:00:11

Aditya Birla Lifestyle Brands Ltd has seen its quality grade upgraded from "does not qualify" to "average" as of 8 May 2026, reflecting a nuanced shift in its business fundamentals. Despite this improvement, the company’s financial metrics reveal a blend of strengths and weaknesses, with key indicators such as return on equity (ROE), return on capital employed (ROCE), and debt levels showing mixed trends. This analysis delves into the underlying factors influencing the quality grade change and what it means for investors navigating the retailing sector.

Read full news article

Aditya Birla Lifestyle Brands Ltd is Rated Sell

2026-05-09 10:10:36

Aditya Birla Lifestyle Brands Ltd is rated 'Sell' by MarketsMOJO, with this rating last updated on 08 May 2026. However, the analysis and financial metrics presented here reflect the stock's current position as of 09 May 2026, providing investors with the most up-to-date insight into the company’s performance and outlook.

Read full news article

Aditya Birla Lifestyle Brands Q4 FY26: Profit Surge Masks Margin Pressures

2026-05-08 16:54:12

Aditya Birla Lifestyle Brands Ltd., the retailing arm of the Aditya Birla Group, reported a consolidated net profit of ₹54.52 crores for Q4 FY26 (Mar'26), marking a robust year-on-year growth of 42.09% from ₹38.37 crores in the corresponding quarter of the previous year. However, the sequential performance revealed a more nuanced picture, with profits declining 21.00% quarter-on-quarter from ₹69.01 crores in Q3 FY26 (Dec'25), reflecting seasonal pressures and margin compression.