Aditya Bir. Fas.

{
  "main_header": {
    "sid": 376799,
    "name": "Aditya Bir. Fas.",
    "stock_name": "Aditya Bir. Fas.",
    "full_name": "Aditya Birla Fashion & Retail Ltd",
    "name_url": "stocks-analysis/aditya-bir-fas",
    "exchange": 1,
    "exchangecode": "",
    "primexch": 1,
    "country_id": 34,
    "currency": "INR",
    "cmp": "62.47",
    "chg": 0.59,
    "chgp": "0.95%",
    "dir": 1,
    "prev_price": "61.88",
    "mcapval": "7,573.00 Cr",
    "mcap": "Small Cap",
    "scripcode": 535755,
    "symbol": "ABFRL",
    "ind_name": "Garments & Apparels",
    "ind_code": 104,
    "sector_id": 32,
    "indexname": "India SENSEX",
    "isin": "INE647O01011",
    "curr_date": "Jul 03, 03:30 PM",
    "curr_time": "17:46 PM",
    "last_traded_at": "Jul 03, 03:30 PM IST",
    "bse_nse_vol": "90.08 lacs",
    "exc_status": "Active",
    "traded_date": "Jul 03, 2026",
    "traded_date_str": "2026 07 03",
    "score": "",
    "scoreText": "",
    "Live": 0,
    "market_time": 0,
    "is_blur": 1,
    "is_blur_class": "blur-registerF-score-header",
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    "mojoone": {
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  "news": {
    "results": [
      {
        "title": "Aditya Birla Fashion & Retail Ltd Sees Mixed Technical Signals Amid Price Momentum Shift",
        "link": "https://www.marketsmojo.com/news/stocks-in-action/aditya-birla-fashion-retail-ltd-sees-mixed-technical-signals-amid-price-momentum-shift-4086845",
        "imagepath": "https://i.marketsmojo.com/newsimg/2026/7/AdityaBirlaFash_technicaldot_4086845.png",
        "date": "2026-07-03 08:01:37",
        "description": "Aditya Birla Fashion & Retail Ltd (ABFRL) has experienced a notable shift in its technical parameters, reflecting a complex interplay between bullish and bearish signals. Despite a recent 5.49% intraday gain, the stock’s overall momentum remains cautiously subdued, with key indicators such as MACD, RSI, and moving averages presenting a nuanced outlook for investors navigating the garments and apparels sector."
      },
      {
        "title": "Aditya Birla Fashion & Retail Ltd Surges 8.18% to Day's High of Rs 62.22 — Outperforms Sector by 8.58 Percentage Points",
        "link": "https://www.marketsmojo.com/news/stocks-in-action/aditya-birla-fashion-retail-ltd-hits-intraday-high-with-818-surge-4084948",
        "imagepath": "https://i.marketsmojo.com/newsimg/2026/7/AdityaBirlaFash_priceRelatedfactors_4084948.png",
        "date": "2026-07-02 11:01:53",
        "description": "The Sensex advanced 0.45% on 2 Jul 2026, yet Aditya Birla Fashion & Retail Ltd outpaced the broader market with an 8.18% gain, reaching an intraday high of Rs 62.22. This 8.58 percentage-point outperformance over the Retailing sector’s 2.88% decline highlights a distinctly stock-specific rally rather than a market-wide lift."
      },
      {
        "title": "Aditya Birla Fashion & Retail Ltd Faces Bearish Momentum Amid Technical Deterioration",
        "link": "https://www.marketsmojo.com/news/stocks-in-action/aditya-birla-fashion-retail-ltd-faces-bearish-momentum-amid-technical-deterioration-4077792",
        "imagepath": "https://i.marketsmojo.com/newsimg/2026/6/AdityaBirlaFash_technicaldot_4077792.png",
        "date": "2026-06-30 08:02:39",
        "description": "Aditya Birla Fashion & Retail Ltd (ABFRL) has experienced a notable shift in price momentum, with technical indicators signalling a bearish trend. The stock’s recent performance, combined with deteriorating moving averages and mixed signals from momentum oscillators, suggests mounting pressure on this small-cap garment and apparel player amid broader market challenges."
      },
      {
        "title": "Aditya Birla Fashion & Retail Ltd is Rated Strong Sell",
        "link": "https://www.marketsmojo.com/news/stock-recommendation/aditya-birla-fashion-retail-ltd-is-rated-strong-sell-4070282",
        "imagepath": "https://i.marketsmojo.com/newsimg/2026/6/AdityaBirlaFash_mojoScore_4070282.png",
        "date": "2026-06-24 10:10:25",
        "description": "Aditya Birla Fashion & Retail Ltd is rated Strong Sell by MarketsMOJO. This rating was last updated on 04 Nov 2025, reflecting a reassessment of the stock’s outlook. However, all fundamentals, returns, and financial metrics discussed here are current as of 24 June 2026, providing investors with the latest perspective on the company’s performance and prospects."
      },
      {
        "title": "Aditya Birla Fashion & Retail Ltd Faces Technical Momentum Shift Amid Bearish Trends",
        "link": "https://www.marketsmojo.com/news/stocks-in-action/aditya-birla-fashion-retail-ltd-faces-technical-momentum-shift-amid-bearish-trends-4067980",
        "imagepath": "https://i.marketsmojo.com/newsimg/2026/6/AdityaBirlaFash_technicaldot_4067980.png",
        "date": "2026-06-23 08:02:31",
        "description": "Aditya Birla Fashion & Retail Ltd (ABFRL) has experienced a nuanced shift in its technical parameters, reflecting a complex interplay of bearish and mildly bullish signals. Despite a recent downgrade to a Strong Sell rating by MarketsMOJO, the stock’s technical indicators reveal a mixed momentum that warrants close attention from investors navigating the garments and apparels sector."
      },
      {
        "title": "Aditya Birla Fashion & Retail Ltd Faces Bearish Momentum Amid Technical Downgrade",
        "link": "https://www.marketsmojo.com/news/stocks-in-action/aditya-birla-fashion-retail-ltd-faces-bearish-momentum-amid-technical-downgrade-4058067",
        "imagepath": "https://i.marketsmojo.com/newsimg/2026/6/AdityaBirlaFash_technicaldot_4058067.png",
        "date": "2026-06-17 08:01:48",
        "description": "Aditya Birla Fashion & Retail Ltd (ABFRL) has experienced a notable shift in its technical momentum, with key indicators signalling a bearish trend despite some mildly bullish weekly signals. The stock’s recent downgrade to a Strong Sell by MarketsMOJO, coupled with deteriorating moving averages and mixed momentum oscillators, paints a challenging outlook for investors in this small-cap garment and apparel sector player."
      },
      {
        "title": "Aditya Birla Fashion & Retail Ltd is Rated Strong Sell",
        "link": "https://www.marketsmojo.com/news/stock-recommendation/aditya-birla-fashion-retail-ltd-is-rated-strong-sell-4050987",
        "imagepath": "https://i.marketsmojo.com/newsimg/2026/6/AdityaBirlaFash_mojoScore_4050987.png",
        "date": "2026-06-13 10:10:21",
        "description": "Aditya Birla Fashion & Retail Ltd is rated Strong Sell by MarketsMOJO, with this rating last updated on 04 Nov 2025. However, the analysis and financial metrics presented here reflect the company’s current position as of 13 June 2026, providing investors with an up-to-date view of its fundamentals, returns, and overall market standing."
      },
      {
        "title": "Aditya Birla Fashion & Retail Ltd Technical Momentum Shifts Amid Bearish Sentiment",
        "link": "https://www.marketsmojo.com/news/stocks-in-action/aditya-birla-fashion-retail-ltd-technical-momentum-shifts-amid-bearish-sentiment-4043238",
        "imagepath": "https://i.marketsmojo.com/newsimg/2026/6/AdityaBirlaFash_technicaldot_4043238.png",
        "date": "2026-06-10 08:02:06",
        "description": "Aditya Birla Fashion & Retail Ltd (ABFRL) has experienced a nuanced shift in its technical momentum, reflecting a complex interplay of bearish and mildly bullish signals across multiple timeframes. Despite a recent uptick in price to ₹60.49, the stock remains under pressure with a strong sell rating and a deteriorating long-term outlook compared to benchmark indices."
      },
      {
        "title": "Aditya Birla Fashion & Retail Ltd Faces Bearish Momentum Amid Technical Downturn",
        "link": "https://www.marketsmojo.com/news/stocks-in-action/aditya-birla-fashion-retail-ltd-faces-bearish-momentum-amid-technical-downturn-4035165",
        "imagepath": "https://i.marketsmojo.com/newsimg/2026/6/AdityaBirlaFash_technicaldot_4035165.png",
        "date": "2026-06-04 08:01:25",
        "description": "Aditya Birla Fashion & Retail Ltd (ABFRL) has witnessed a notable shift in its technical momentum, with key indicators signalling a bearish trend. The stock’s recent price action, combined with deteriorating moving averages and mixed signals from momentum oscillators, paints a challenging outlook for investors amid a broader market context where the Sensex continues to outperform."
      }
    ],
    "total": 673,
    "sid": "376799",
    "stock_news_url": "https://www.marketsmojo.com/news/aditya-birla-fashion-retail-376799"
  },
  "announcements": [
    {
      "details": "Aditya Birla Fashion and Retail Limited has informed the Exchange regarding Grant of 4461261 Options.",
      "source": "NSE",
      "caption": "Aditya Birla Fashion and Retail Limited - ESOP/ESOS/ESPS",
      "datetime": "03-Dec-2019"
    },
    {
      "details": "Aditya Birla Fashion and Retail Limiteded has informed the Exchange regarding Analysts/Institutional Investor Meet/Con. Call Updates",
      "source": "NSE",
      "caption": "Aditya Birla Fashion and Retail Limited - Analysts/Institutional Investor Meet/Con. Call Updates",
      "datetime": "22-Nov-2019"
    },
    {
      "details": "Aditya Birla Fashion and Retail Limited has informed the Exchange regarding 'allotment of 5,000 rated, listed, nonconvertible,redeemable, unsecured NCDs of ₹10,00,000 each aggregating to ₹ 500 Crore (Rupees Five Hundred Crore only), on private placement basis'.",
      "source": "NSE",
      "caption": "Aditya Birla Fashion and Retail Limited - Updates",
      "datetime": "13-Nov-2019"
    }
  ],
  "corporate_actions": [
    {
      "img": "board-meeting.svg",
      "title": "BOARD MEETING",
      "msg": "<span>No</span> Upcoming Board Meetings",
      "data": []
    },
    {
      "img": "dividend.svg",
      "title": "DIVIDEND",
      "msg": "No <strong>Dividend</strong> history available",
      "data": []
    },
    {
      "img": "splits.svg",
      "title": "SPLITS",
      "msg": "No <strong>Splits</strong> history available",
      "data": []
    },
    {
      "img": "bonus.svg",
      "title": "BONUS",
      "msg": "No <strong>Bonus</strong> history available",
      "data": []
    },
    {
      "img": "rights-issues.svg",
      "title": "RIGHTS",
      "msg": "",
      "data": [
        {
          "txt": "Aditya Birla Fashion & Retail Ltd has announced <strong>9:77</strong> rights issue, ex-date: 30 Jun 20",
          "dt": "2020-06-30",
          "middle_text": "Rights Issue"
        }
      ]
    }
  ]
}

News and Views

Aditya Birla Fashion & Retail Ltd Sees Mixed Technical Signals Amid Price Momentum Shift

2026-07-03 08:01:37

Aditya Birla Fashion & Retail Ltd (ABFRL) has experienced a notable shift in its technical parameters, reflecting a complex interplay between bullish and bearish signals. Despite a recent 5.49% intraday gain, the stock’s overall momentum remains cautiously subdued, with key indicators such as MACD, RSI, and moving averages presenting a nuanced outlook for investors navigating the garments and apparels sector.

Read full news article

Aditya Birla Fashion & Retail Ltd Surges 8.18% to Day's High of Rs 62.22 — Outperforms Sector by 8.58 Percentage Points

2026-07-02 11:01:53

The Sensex advanced 0.45% on 2 Jul 2026, yet Aditya Birla Fashion & Retail Ltd outpaced the broader market with an 8.18% gain, reaching an intraday high of Rs 62.22. This 8.58 percentage-point outperformance over the Retailing sector’s 2.88% decline highlights a distinctly stock-specific rally rather than a market-wide lift.

Read full news article

Aditya Birla Fashion & Retail Ltd Faces Bearish Momentum Amid Technical Deterioration

2026-06-30 08:02:39

Aditya Birla Fashion & Retail Ltd (ABFRL) has experienced a notable shift in price momentum, with technical indicators signalling a bearish trend. The stock’s recent performance, combined with deteriorating moving averages and mixed signals from momentum oscillators, suggests mounting pressure on this small-cap garment and apparel player amid broader market challenges.

Read full news article

Aditya Birla Fashion & Retail Ltd is Rated Strong Sell

2026-06-24 10:10:25

Aditya Birla Fashion & Retail Ltd is rated Strong Sell by MarketsMOJO. This rating was last updated on 04 Nov 2025, reflecting a reassessment of the stock’s outlook. However, all fundamentals, returns, and financial metrics discussed here are current as of 24 June 2026, providing investors with the latest perspective on the company’s performance and prospects.

Read full news article

Aditya Birla Fashion & Retail Ltd Faces Technical Momentum Shift Amid Bearish Trends

2026-06-23 08:02:31

Aditya Birla Fashion & Retail Ltd (ABFRL) has experienced a nuanced shift in its technical parameters, reflecting a complex interplay of bearish and mildly bullish signals. Despite a recent downgrade to a Strong Sell rating by MarketsMOJO, the stock’s technical indicators reveal a mixed momentum that warrants close attention from investors navigating the garments and apparels sector.

Read full news article

Aditya Birla Fashion & Retail Ltd Faces Bearish Momentum Amid Technical Downgrade

2026-06-17 08:01:48

Aditya Birla Fashion & Retail Ltd (ABFRL) has experienced a notable shift in its technical momentum, with key indicators signalling a bearish trend despite some mildly bullish weekly signals. The stock’s recent downgrade to a Strong Sell by MarketsMOJO, coupled with deteriorating moving averages and mixed momentum oscillators, paints a challenging outlook for investors in this small-cap garment and apparel sector player.

Read full news article

Aditya Birla Fashion & Retail Ltd is Rated Strong Sell

2026-06-13 10:10:21

Aditya Birla Fashion & Retail Ltd is rated Strong Sell by MarketsMOJO, with this rating last updated on 04 Nov 2025. However, the analysis and financial metrics presented here reflect the company’s current position as of 13 June 2026, providing investors with an up-to-date view of its fundamentals, returns, and overall market standing.

Read full news article

Aditya Birla Fashion & Retail Ltd Technical Momentum Shifts Amid Bearish Sentiment

2026-06-10 08:02:06

Aditya Birla Fashion & Retail Ltd (ABFRL) has experienced a nuanced shift in its technical momentum, reflecting a complex interplay of bearish and mildly bullish signals across multiple timeframes. Despite a recent uptick in price to ₹60.49, the stock remains under pressure with a strong sell rating and a deteriorating long-term outlook compared to benchmark indices.

Read full news article

Aditya Birla Fashion & Retail Ltd Faces Bearish Momentum Amid Technical Downturn

2026-06-04 08:01:25

Aditya Birla Fashion & Retail Ltd (ABFRL) has witnessed a notable shift in its technical momentum, with key indicators signalling a bearish trend. The stock’s recent price action, combined with deteriorating moving averages and mixed signals from momentum oscillators, paints a challenging outlook for investors amid a broader market context where the Sensex continues to outperform.

Read full news article

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