A B Lifestyle

{
  "main_header": {
    "sid": 10039617,
    "name": "A B Lifestyle",
    "stock_name": "A B Lifestyle",
    "full_name": "Aditya Birla Lifestyle Brands Ltd",
    "name_url": "stocks-analysis/a-b-lifestyle",
    "exchange": 0,
    "exchangecode": "",
    "primexch": 1,
    "country_id": 34,
    "currency": "INR",
    "cmp": "79.93",
    "chg": -0.76,
    "chgp": "-0.94%",
    "dir": -1,
    "prev_price": "80.69",
    "mcapval": "10,039.00 Cr",
    "mcap": "Small Cap",
    "scripcode": 544403,
    "symbol": "ABLBL",
    "ind_name": "Retailing",
    "ind_code": 104,
    "sector_id": 72,
    "indexname": "India SENSEX",
    "isin": "INE14LE01019",
    "curr_date": "Sep 23, 03:30 PM",
    "curr_time": "23:54 PM",
    "last_traded_at": "Sep 23, 03:30 PM IST",
    "bse_nse_vol": "10.81 lacs",
    "exc_status": "Active",
    "traded_date": "Sep 23, 2026",
    "traded_date_str": "2026 09 23",
    "score": "",
    "scoreText": "",
    "Live": 0,
    "market_time": 0,
    "is_blur": 1,
    "is_blur_class": "blur-register-score-header",
    "is_blur_url": "https://www.marketsmojo.com/mojofeed/register?redirect=/stocks-analysis/a-b-lifestyle-10039617-0&utm_source=Spage_Header_Score",
    "mojoone": {
      "ismore": 0
    }
  },
  "news": {
    "results": [
      {
        "title": "Aditya Birla Lifestyle Brands Ltd Falls to 52-Week Low of Rs 79.8 as Sell-Off Deepens",
        "link": "https://www.marketsmojo.com/news/stocks-in-action/aditya-birla-lifestyle-brands-ltd-falls-to-52-week-low-of-rs798-4202563",
        "imagepath": "https://i.marketsmojo.com/newsimg/2026/9/AdityaBirlaLife_priceRelatedfactors_4202563.png",
        "date": "2026-09-23 11:36:14",
        "description": "For the fourth consecutive session, Aditya Birla Lifestyle Brands Ltd has declined, culminating in a fresh 52-week low of Rs 79.8 on 23 Sep 2026. This marks a significant 47.1% drop from its 52-week high of Rs 150.75, underscoring persistent selling pressure despite a broadly positive market backdrop."
      },
      {
        "title": "A 42.8% Year-to-Date Decline Pushes Aditya Birla Lifestyle Brands Ltd to Its Weakest Level Ever",
        "link": "https://www.marketsmojo.com/news/stocks-in-action/aditya-birla-lifestyle-brands-ltd-hits-all-time-low-amidst-prolonged-downtrend-4202535",
        "imagepath": "https://i.marketsmojo.com/newsimg/2026/9/AdityaBirlaLife_priceRelatedfactors_4202535.png",
        "date": "2026-09-23 11:03:43",
        "description": "Despite a retail sector that has shown pockets of resilience, Aditya Birla Lifestyle Brands Ltd has plunged to an all-time low of Rs 80.11 on 23 Sep 2026, marking a steep 42.8% decline year-to-date and underperforming the Sensex by over 25 percentage points."
      },
      {
        "title": "Aditya Birla Lifestyle Brands Ltd Falls to 52-Week Low of Rs 80.5 as Sell-Off Deepens",
        "link": "https://www.marketsmojo.com/news/stocks-in-action/aditya-birla-lifestyle-brands-ltd-falls-to-52-week-low-of-rs805-4201396",
        "imagepath": "https://i.marketsmojo.com/newsimg/2026/9/AdityaBirlaLife_priceRelatedfactors_4201396.png",
        "date": "2026-09-22 11:36:32",
        "description": "For the third consecutive session, Aditya Birla Lifestyle Brands Ltd has seen its share price decline, culminating in a fresh 52-week low of Rs 80.5 on 22 Sep 2026. This marks a significant 46.6% drop from its 52-week high of Rs 150.75, underscoring the persistent downward pressure on the stock despite some contrasting financial signals."
      },
      {
        "title": "A 44% Year-to-Date Decline Pushes Aditya Birla Lifestyle Brands Ltd to Its Weakest Level Ever",
        "link": "https://www.marketsmojo.com/news/stocks-in-action/aditya-birla-lifestyle-brands-ltd-hits-all-time-low-amidst-prolonged-downtrend-4201393",
        "imagepath": "https://i.marketsmojo.com/newsimg/2026/9/AdityaBirlaLife_priceRelatedfactors_4201393.png",
        "date": "2026-09-22 11:08:29",
        "description": "The stock of Aditya Birla Lifestyle Brands Ltd has reached an all-time low near Rs 80.50, marking a steep 36.9% decline year-to-date and a 43.5% drop over the past year. This sharp fall contrasts with some pockets of financial resilience, raising questions about the underlying forces shaping the stock’s trajectory."
      },
      {
        "title": "Aditya Birla Lifestyle Brands Ltd Falls to 52-Week Low of Rs 80.72 Amidst Prolonged Downtrend",
        "link": "https://www.marketsmojo.com/news/stocks-in-action/aditya-birla-lifestyle-brands-ltd-falls-to-52-week-low-of-rs8072-4199870",
        "imagepath": "https://i.marketsmojo.com/newsimg/2026/9/AdityaBirlaLife_priceRelatedfactors_4199870.png",
        "date": "2026-09-21 10:16:46",
        "description": "A sustained decline has pushed Aditya Birla Lifestyle Brands Ltd to a fresh 52-week low of Rs 80.72 on 21 Sep 2026, marking a significant 46.5% drop from its peak of Rs 150.75 within the last year. This downturn comes despite pockets of financial resilience, underscoring a complex interplay of market and company-specific factors."
      },
      {
        "title": "A 37% Year-to-Date Decline Pushes Aditya Birla Lifestyle Brands Ltd to Its Weakest Level Ever",
        "link": "https://www.marketsmojo.com/news/stocks-in-action/aditya-birla-lifestyle-brands-ltd-hits-all-time-low-amidst-prolonged-downtrend-4199382",
        "imagepath": "https://i.marketsmojo.com/newsimg/2026/9/AdityaBirlaLife_priceRelatedfactors_4199382.png",
        "date": "2026-09-21 09:43:02",
        "description": ""
      },
      {
        "title": "Aditya Birla Lifestyle Brands Ltd is Rated Sell",
        "link": "https://www.marketsmojo.com/news/stock-recommendation/aditya-birla-lifestyle-brands-ltd-is-rated-sell-4198581",
        "imagepath": "https://i.marketsmojo.com/newsimg/2026/9/AdityaBirlaLife_mojoScore_4198581.png",
        "date": "2026-09-20 10:10:42",
        "description": "Aditya Birla Lifestyle Brands Ltd is rated 'Sell' by MarketsMOJO, with this rating last updated on 08 May 2026. However, the analysis and financial metrics discussed here reflect the stock's current position as of 20 September 2026, providing investors with an up-to-date perspective on the company’s performance and outlook."
      },
      {
        "title": "Aditya Birla Lifestyle Brands Ltd Falls 2.84% Amidst New Lows and Financial Pressures",
        "link": "https://www.marketsmojo.com/news/stocks-in-action/aditya-birla-lifestyle-brands-ltd-falls-284-amidst-new-lows-and-financial-pressures-4197773",
        "imagepath": "",
        "date": "2026-09-19 10:00:08",
        "description": "    <div class=\"article-news-new\">\n        <div class=\"article-container\">\n\n<div class=\"article-content\">\n                <div class=\"highlight-box\">\n                    <h3>Key Events This Week</h3>\n                    <p><strong>15 Sep:</strong> Stock opens at Rs.83.02, down 0.49% amid broad market weakness</p>\n                    <p><strong>16 Sep:</strong> Continued decline to Rs.82.36 despite Sensex gains</p>\n                    <p><strong>17 Sep:</strong> Slight recovery to Rs.82.46 on moderate volume</p>\n                    <p><strong>18 Sep:</strong> Stock hits 52-week and all-time lows near Rs.81.06 closing price</p>\n                </div>\n\n                <div class=\"stats-row\">\n                    <div class=\"stat-item\"><div class=\"stat-label\">Week Open</div><div class=\"stat-value\">Rs.83.43</div></div>\n                    <div class=\"stat-item\"><div class=\"stat-label\">Week Close</div><div class=\"..."
      },
      {
        "title": "Markets Rally, But Aditya Birla Lifestyle Brands Ltd Sinks to 52-Week Low in Stock-Specific Sell-Off",
        "link": "https://www.marketsmojo.com/news/stocks-in-action/aditya-birla-lifestyle-brands-ltd-falls-to-52-week-low-of-rs8155-4197446",
        "imagepath": "https://i.marketsmojo.com/newsimg/2026/9/AdityaBirlaLife_priceRelatedfactors_4197446.png",
        "date": "2026-09-18 10:37:44",
        "description": "Despite a broadly positive market environment, Aditya Birla Lifestyle Brands Ltd has fallen to a fresh 52-week low of Rs 81.55 on 18 Sep 2026, marking a steep 44.12% decline over the past year and underperforming the Sensex by nearly 34 percentage points."
      }
    ],
    "total": 64,
    "sid": "10039617",
    "stock_news_url": "https://www.marketsmojo.com/news/aditya-birla-lifestyle-brands-10039617"
  },
  "announcements": [
    {
      "caption": "Intimation of Repayment of Commercial Paper (CP)",
      "datetime": "17-Sep-2026",
      "details": "Intimation of Repayment of Commercial paper.",
      "source": "BSE"
    },
    {
      "caption": "Shareholder Meeting / Postal Ballot-Scrutinizers Report",
      "datetime": "20-Aug-2026",
      "details": "Voting Results and Scrutinizers Report of the 2nd Annual General Meeting of Aditya Birla Lifestyle Brands Limited.",
      "source": "BSE"
    },
    {
      "caption": "Shareholder Meeting / Postal Ballot-Outcome of AGM",
      "datetime": "19-Aug-2026",
      "details": "Proceeding of the 2nd Annual General Meeting and Managing Directors Speech.",
      "source": "BSE"
    }
  ],
  "corporate_actions": [
    {
      "img": "board-meeting.svg",
      "title": "BOARD MEETING",
      "msg": "<span>No</span> Upcoming Board Meetings",
      "data": []
    },
    {
      "img": "dividend.svg",
      "title": "DIVIDEND",
      "msg": "",
      "data": [
        {
          "txt": "Aditya Birla Lifestyle Brands Ltd has declared <strong>5%</strong> dividend, ex-date: 07 Aug 26",
          "dt": "2026-08-07",
          "middle_text": "Dividend Alert"
        }
      ]
    },
    {
      "img": "splits.svg",
      "title": "SPLITS",
      "msg": "No <strong>Splits</strong> history available",
      "data": []
    },
    {
      "img": "bonus.svg",
      "title": "BONUS",
      "msg": "No <strong>Bonus</strong> history available",
      "data": []
    },
    {
      "img": "rights-issues.svg",
      "title": "RIGHTS",
      "msg": "No <strong>Rights</strong> history available",
      "data": []
    }
  ]
}

News and Views

Aditya Birla Lifestyle Brands Ltd Falls to 52-Week Low of Rs 79.8 as Sell-Off Deepens

2026-09-23 11:36:14

For the fourth consecutive session, Aditya Birla Lifestyle Brands Ltd has declined, culminating in a fresh 52-week low of Rs 79.8 on 23 Sep 2026. This marks a significant 47.1% drop from its 52-week high of Rs 150.75, underscoring persistent selling pressure despite a broadly positive market backdrop.

Read full news article

A 42.8% Year-to-Date Decline Pushes Aditya Birla Lifestyle Brands Ltd to Its Weakest Level Ever

2026-09-23 11:03:43

Despite a retail sector that has shown pockets of resilience, Aditya Birla Lifestyle Brands Ltd has plunged to an all-time low of Rs 80.11 on 23 Sep 2026, marking a steep 42.8% decline year-to-date and underperforming the Sensex by over 25 percentage points.

Read full news article

Aditya Birla Lifestyle Brands Ltd Falls to 52-Week Low of Rs 80.5 as Sell-Off Deepens

2026-09-22 11:36:32

For the third consecutive session, Aditya Birla Lifestyle Brands Ltd has seen its share price decline, culminating in a fresh 52-week low of Rs 80.5 on 22 Sep 2026. This marks a significant 46.6% drop from its 52-week high of Rs 150.75, underscoring the persistent downward pressure on the stock despite some contrasting financial signals.

Read full news article

A 44% Year-to-Date Decline Pushes Aditya Birla Lifestyle Brands Ltd to Its Weakest Level Ever

2026-09-22 11:08:29

The stock of Aditya Birla Lifestyle Brands Ltd has reached an all-time low near Rs 80.50, marking a steep 36.9% decline year-to-date and a 43.5% drop over the past year. This sharp fall contrasts with some pockets of financial resilience, raising questions about the underlying forces shaping the stock’s trajectory.

Read full news article

Aditya Birla Lifestyle Brands Ltd Falls to 52-Week Low of Rs 80.72 Amidst Prolonged Downtrend

2026-09-21 10:16:46

A sustained decline has pushed Aditya Birla Lifestyle Brands Ltd to a fresh 52-week low of Rs 80.72 on 21 Sep 2026, marking a significant 46.5% drop from its peak of Rs 150.75 within the last year. This downturn comes despite pockets of financial resilience, underscoring a complex interplay of market and company-specific factors.

Read full news article

A 37% Year-to-Date Decline Pushes Aditya Birla Lifestyle Brands Ltd to Its Weakest Level Ever

2026-09-21 09:43:02

Read full news article

Aditya Birla Lifestyle Brands Ltd is Rated Sell

2026-09-20 10:10:42

Aditya Birla Lifestyle Brands Ltd is rated 'Sell' by MarketsMOJO, with this rating last updated on 08 May 2026. However, the analysis and financial metrics discussed here reflect the stock's current position as of 20 September 2026, providing investors with an up-to-date perspective on the company’s performance and outlook.

Read full news article

Aditya Birla Lifestyle Brands Ltd Falls 2.84% Amidst New Lows and Financial Pressures

2026-09-19 10:00:08

Key Events This Week

15 Sep: Stock opens at Rs.83.02, down 0.49% amid broad market weakness

16 Sep: Continued decline to Rs.82.36 despite Sensex gains

17 Sep: Slight recovery to Rs.82.46 on moderate volume

18 Sep: Stock hits 52-week and all-time lows near Rs.81.06 closing price

Week Open

Rs.83.43

Week Close

Read full news article

Markets Rally, But Aditya Birla Lifestyle Brands Ltd Sinks to 52-Week Low in Stock-Specific Sell-Off

2026-09-18 10:37:44

Despite a broadly positive market environment, Aditya Birla Lifestyle Brands Ltd has fallen to a fresh 52-week low of Rs 81.55 on 18 Sep 2026, marking a steep 44.12% decline over the past year and underperforming the Sensex by nearly 34 percentage points.

Read full news article

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