Purple Finance

{
  "main_header": {
    "sid": 10039279,
    "name": "Purple Finance",
    "stock_name": "Purple Finance",
    "full_name": "Purple Finance Ltd",
    "name_url": "stocks-analysis/purple-finance",
    "exchange": 0,
    "exchangecode": "",
    "country_id": 34,
    "currency": "INR",
    "cmp": "53.00",
    "chg": -0.74,
    "chgp": "-1.38%",
    "dir": -1,
    "prev_price": "53.74",
    "mcapval": "292.00 Cr",
    "mcap": "Micro Cap",
    "scripcode": 544191,
    "symbol": "",
    "ind_name": "Non Banking Financial Company (NBFC)",
    "ind_code": 5,
    "indexname": "",
    "isin": "INE0CYK01015",
    "curr_date": "Feb 03",
    "curr_time": "",
    "bse_nse_vol": 263758,
    "exc_status": "Active",
    "traded_date": "Feb 03, 2026",
    "traded_date_str": "2026 02 03",
    "score": "",
    "scoreText": "",
    "Live": 0,
    "market_time": 0,
    "is_blur": 1,
    "is_blur_class": "blur-register-score-header",
    "is_blur_url": "https://www.marketsmojo.com/mojofeed/register?redirect=/stocks-analysis/purple-finance-10039279-0&utm_source=Spage_Header_Score",
    "mojoone": {
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  },
  "news": {
    "results": [
      {
        "title": "Purple Finance Ltd is Rated Sell",
        "link": "https://www.marketsmojo.com/news/stock-recommendation/purple-finance-ltd-is-rated-sell-3805251",
        "imagepath": "https://i.marketsmojo.com/newsimg/2026/1/PurpleFinanceLt_mojoScore_3805251.png",
        "date": "2026-01-27 10:10:35",
        "description": "Purple Finance Ltd is rated 'Sell' by MarketsMOJO, with this rating last updated on 15 Dec 2025. However, the analysis and financial metrics discussed below reflect the stock's current position as of 27 January 2026, providing investors with an up-to-date view of the company’s fundamentals, valuation, financial trends, and technical outlook."
      },
      {
        "title": "When is the next results date for Purple Finance Ltd?",
        "link": "https://www.marketsmojo.com/news/result-analysis/when-is-the-next-results-date-for-purple-finance-ltd-3793082",
        "imagepath": "",
        "date": "2026-01-16 23:16:01",
        "description": "The next results date for Purple Finance Ltd is scheduled for 21 January 2026...."
      },
      {
        "title": "Purple Finance Ltd is Rated Sell",
        "link": "https://www.marketsmojo.com/news/stock-recommendation/purple-finance-ltd-is-rated-sell-3781402",
        "imagepath": "https://i.marketsmojo.com/newsimg/2026/1/PurpleFinanceLt_mojoScore_3781402.png",
        "date": "2026-01-05 10:13:31",
        "description": "Purple Finance Ltd is rated 'Sell' by MarketsMOJO, with this rating last updated on 15 Dec 2025. However, the analysis and financial metrics discussed here reflect the stock's current position as of 05 January 2026, providing investors with an up-to-date view of the company’s fundamentals, valuation, financial trends, and technical outlook."
      },
      {
        "title": "Purple Finance Ltd is Rated Sell",
        "link": "https://www.marketsmojo.com/news/stock-recommendation/purple-finance-ltd-is-rated-sell-3769355",
        "imagepath": "https://i.marketsmojo.com/newsimg/2025/12/PurpleFinanceLt_mojoScore_3769355.png",
        "date": "2025-12-25 12:57:11",
        "description": "Purple Finance Ltd is rated Sell by MarketsMOJO, with this rating last updated on 15 Dec 2025. However, the analysis and financial metrics discussed here reflect the stock's current position as of 25 December 2025, providing investors with the latest insights into the company’s performance and outlook."
      },
      {
        "title": "Purple Finance Forms Golden Cross, Signalling Potential Bullish Breakout",
        "link": "https://www.marketsmojo.com/news/stocks-in-action/purple-finance-forms-golden-cross-indicating-potential-bullish-breakout-3762897",
        "imagepath": "https://i.marketsmojo.com/newsimg/2025/12/PurpleFinance_goldencross_3762897.png",
        "date": "2025-12-18 18:00:36",
        "description": "Purple Finance, a micro-cap player in the Non Banking Financial Company (NBFC) sector, has recently formed a Golden Cross, a significant technical indicator that often signals a shift towards bullish momentum and potential trend reversal. This development comes amid mixed performance metrics and evolving market dynamics, offering investors a fresh perspective on the stock’s near-term outlook."
      },
      {
        "title": "Is Purple Finance overvalued or undervalued?",
        "link": "https://www.marketsmojo.com/news/stocks-in-action/is-purple-finance-overvalued-or-undervalued-3747851",
        "imagepath": "",
        "date": "2025-12-05 08:40:55",
        "description": "    <div class=\"article-news-new\">\n        <div class=\"article-container\">\n\n<div class=\"article-content\">\n\n<p><strong>Valuation Metrics Paint a Cautionary Picture</strong></p>\n<p>As of early December 2025, Purple Finance’s valuation grade shifted from \"risky\" to \"very expensive,\" signalling heightened market expectations. The company’s price-to-earnings (PE) ratio stands at a negative figure, reflecting losses rather than profits, which complicates traditional valuation comparisons. A negative PE ratio of approximately -19.6 indicates that Purple Finance is currently unprofitable, a red flag for many investors.</p>\n<p>Further, the enterprise value to EBITDA (EV/EBITDA) ratio is deeply negative, around -38.8, reinforcing the notion of operational challenges. The price-to-book (P/B) ratio, however, is 2.20, which is moderately elevated but not extreme in the NBFC sector context. This suggests the market value..."
      },
      {
        "title": "Purple Finance Sees Revision in Market Evaluation Amid Mixed Financial Signals",
        "link": "https://www.marketsmojo.com/news/stock-recommendation/purple-finance-upgraded-from-strong-sell-to-sell-by-marketsmojo-on-2-dec-2025-3743968",
        "imagepath": "https://i.marketsmojo.com/newsimg/2025/12/PurpleFinance_mojoScore_3743968.png",
        "date": "2025-12-03 11:08:25",
        "description": "Purple Finance, a microcap player in the Non Banking Financial Company (NBFC) sector, has experienced a revision in its market evaluation metrics, reflecting nuanced shifts across its financial and technical parameters. This adjustment comes amid a backdrop of fluctuating returns and evolving investor sentiment."
      },
      {
        "title": "How has been the historical performance of Purple Finance?",
        "link": "https://www.marketsmojo.com/news/stocks-in-action/how-has-been-the-historical-performance-of-purple-finance-3742298",
        "imagepath": "",
        "date": "2025-12-02 23:08:55",
        "description": "    <div class=\"article-news-new\">\n        <div class=\"article-container\">\n\n<div class=\"article-content\">\n\n<p><strong>Revenue and Profitability Trends</strong></p>\n<p>Over the three-year period ending March 2025, Purple Finance’s net sales have shown a robust increase, rising from ₹2.56 crores in March 2023 to ₹14.72 crores in March 2025. This growth reflects a more than fivefold increase, signalling an expanding business scale. However, despite this revenue surge, the company has struggled to translate top-line growth into profitability. Operating profit before depreciation and interest (PBDIT) remained negative throughout, with losses widening from ₹5.56 crores in March 2023 to ₹18.88 crores in March 2025.</p>\n<p>Employee costs and other expenses have escalated in tandem with revenue, with employee costs rising from ₹5.02 crores to ₹21.56 crores over the same period, indicating increased operational expen..."
      },
      {
        "title": "Why is Purple Finance falling/rising?",
        "link": "https://www.marketsmojo.com/news/stocks-in-action/why-is-purple-finance-fallingrising-3722353",
        "imagepath": "",
        "date": "2025-11-22 01:36:22",
        "description": "    <div class=\"article-news-new\">\n        <div class=\"article-container\">\n\n<div class=\"article-content\">\n\n<p><strong>Recent Price Movement and Market Context</strong></p>\n<p>On 21-Nov, Purple Finance’s stock price fell by ₹0.78, or 1.79%, closing at ₹42.90. This decline is part of a broader short-term downtrend, with the stock losing 2.57% over the last three trading sessions. In contrast, the broader Sensex index has shown modest gains, rising 0.79% over the past week. This divergence highlights Purple Finance’s underperformance relative to the benchmark, which has delivered positive returns during the same period.</p>\n<p>Over the last month, Purple Finance has recorded a notable 9.69% gain, outperforming the Sensex’s 0.95% rise. However, this short-term strength is overshadowed by the stock’s year-to-date (YTD) performance, which reveals a steep decline of 36.37%, while the Sensex has gained 9.08% in the..."
      }
    ],
    "total": 166,
    "sid": "10039279",
    "stock_news_url": "https://www.marketsmojo.com/news/purple-finance-10039279"
  },
  "announcements": [
    {
      "caption": "Announcement under Regulation 30 (LODR)-Newspaper Publication",
      "datetime": "22-Jan-2026",
      "details": "Please find enclosed Newspaper Advertisements pertaining to Unaudited Financial Results of the Company for the quarter and nine months period ended December 31 2025.",
      "source": "BSE"
    },
    {
      "caption": "Unaudited Financial Results For The Quarter And Nine Months Period Ended December 31 2025",
      "datetime": "21-Jan-2026",
      "details": "Please find enclosed the Unaudited Financial Results along with the Limited Review Report for the quarter and nine months period ended December 31 2025.",
      "source": "BSE"
    },
    {
      "caption": "Board Meeting Outcome for Outcome Of Board Meeting Held On January 21 2026",
      "datetime": "21-Jan-2026",
      "details": "The Board of Directors of Purple Finance Limited at their Meeting held today i.e. Wednesday January 21 2026 have considered and approved the Unaudited Financial Results along with the Limited Review Report issued by Jogin Raval & Associates Chartered Accountants for the quarter and nine months period ended December 31 2025 which have been duly reviewed and recommended by the Audit Committee.",
      "source": "BSE"
    }
  ],
  "corporate_actions": [
    {
      "img": "board-meeting.svg",
      "title": "BOARD MEETING",
      "msg": "<span>No</span> Upcoming Board Meetings",
      "data": []
    },
    {
      "img": "dividend.svg",
      "title": "DIVIDEND",
      "msg": "No <strong>Dividend</strong> history available",
      "data": []
    },
    {
      "img": "splits.svg",
      "title": "SPLITS",
      "msg": "No <strong>Splits</strong> history available",
      "data": []
    },
    {
      "img": "bonus.svg",
      "title": "BONUS",
      "msg": "No <strong>Bonus</strong> history available",
      "data": []
    },
    {
      "img": "rights-issues.svg",
      "title": "RIGHTS",
      "msg": "",
      "data": [
        {
          "txt": "Purple Finance Ltd has announced <strong>3:14</strong> rights issue, ex-date: 23 May 25",
          "dt": "2025-05-23",
          "middle_text": "Rights Issue"
        }
      ]
    }
  ]
}

News and Views

Purple Finance Ltd is Rated Sell

2026-01-27 10:10:35

Purple Finance Ltd is rated 'Sell' by MarketsMOJO, with this rating last updated on 15 Dec 2025. However, the analysis and financial metrics discussed below reflect the stock's current position as of 27 January 2026, providing investors with an up-to-date view of the company’s fundamentals, valuation, financial trends, and technical outlook.

Read full news article

When is the next results date for Purple Finance Ltd?

2026-01-16 23:16:01

The next results date for Purple Finance Ltd is scheduled for 21 January 2026....

Read full news article

Purple Finance Ltd is Rated Sell

2026-01-05 10:13:31

Purple Finance Ltd is rated 'Sell' by MarketsMOJO, with this rating last updated on 15 Dec 2025. However, the analysis and financial metrics discussed here reflect the stock's current position as of 05 January 2026, providing investors with an up-to-date view of the company’s fundamentals, valuation, financial trends, and technical outlook.

Read full news article

Purple Finance Ltd is Rated Sell

2025-12-25 12:57:11

Purple Finance Ltd is rated Sell by MarketsMOJO, with this rating last updated on 15 Dec 2025. However, the analysis and financial metrics discussed here reflect the stock's current position as of 25 December 2025, providing investors with the latest insights into the company’s performance and outlook.

Read full news article

Purple Finance Forms Golden Cross, Signalling Potential Bullish Breakout

2025-12-18 18:00:36

Purple Finance, a micro-cap player in the Non Banking Financial Company (NBFC) sector, has recently formed a Golden Cross, a significant technical indicator that often signals a shift towards bullish momentum and potential trend reversal. This development comes amid mixed performance metrics and evolving market dynamics, offering investors a fresh perspective on the stock’s near-term outlook.

Read full news article

Is Purple Finance overvalued or undervalued?

2025-12-05 08:40:55

Valuation Metrics Paint a Cautionary Picture

As of early December 2025, Purple Finance’s valuation grade shifted from "risky" to "very expensive," signalling heightened market expectations. The company’s price-to-earnings (PE) ratio stands at a negative figure, reflecting losses rather than profits, which complicates traditional valuation comparisons. A negative PE ratio of approximately -19.6 indicates that Purple Finance is currently unprofitable, a red flag for many investors.

Further, the enterprise value to EBITDA (EV/EBITDA) ratio is deeply negative, around -38.8, reinforcing the notion of operational challenges. The price-to-book (P/B) ratio, however, is 2.20, which is moderately elevated but not extreme in the NBFC sector context. This suggests the market value...

Read full news article

Purple Finance Sees Revision in Market Evaluation Amid Mixed Financial Signals

2025-12-03 11:08:25

Purple Finance, a microcap player in the Non Banking Financial Company (NBFC) sector, has experienced a revision in its market evaluation metrics, reflecting nuanced shifts across its financial and technical parameters. This adjustment comes amid a backdrop of fluctuating returns and evolving investor sentiment.

Read full news article

How has been the historical performance of Purple Finance?

2025-12-02 23:08:55

Revenue and Profitability Trends

Over the three-year period ending March 2025, Purple Finance’s net sales have shown a robust increase, rising from ₹2.56 crores in March 2023 to ₹14.72 crores in March 2025. This growth reflects a more than fivefold increase, signalling an expanding business scale. However, despite this revenue surge, the company has struggled to translate top-line growth into profitability. Operating profit before depreciation and interest (PBDIT) remained negative throughout, with losses widening from ₹5.56 crores in March 2023 to ₹18.88 crores in March 2025.

Employee costs and other expenses have escalated in tandem with revenue, with employee costs rising from ₹5.02 crores to ₹21.56 crores over the same period, indicating increased operational expen...

Read full news article

Why is Purple Finance falling/rising?

2025-11-22 01:36:22

Recent Price Movement and Market Context

On 21-Nov, Purple Finance’s stock price fell by ₹0.78, or 1.79%, closing at ₹42.90. This decline is part of a broader short-term downtrend, with the stock losing 2.57% over the last three trading sessions. In contrast, the broader Sensex index has shown modest gains, rising 0.79% over the past week. This divergence highlights Purple Finance’s underperformance relative to the benchmark, which has delivered positive returns during the same period.

Over the last month, Purple Finance has recorded a notable 9.69% gain, outperforming the Sensex’s 0.95% rise. However, this short-term strength is overshadowed by the stock’s year-to-date (YTD) performance, which reveals a steep decline of 36.37%, while the Sensex has gained 9.08% in the...

Read full news article

View All News