Why is Purple Finance Ltd ?
1
Weak Long Term Fundamental Strength with an average Return on Equity (ROE) of 0%
2
The company has declared Positive results for the last 7 consecutive quarters
- NET SALES(9M) At Rs 46.49 cr has Grown at 186.98%
- PAT(9M) Higher at Rs 0.41 Cr
- EPS(Q) Highest at Rs 0.06
3
With ROE of -1, it has a Very Expensive valuation with a 3.6 Price to Book Value
- The stock is trading at a premium compared to its peers' average historical valuations
- Over the past year, while the stock has generated a return of 99.84%, its profits have risen by 92.5%
4
82.25% of Promoter Shares are Pledged
- In falling markets, high promoter pledged shares puts additional downward pressure on the stock prices
5
Market Beating Performance
- The stock has generated a return of 99.84% in the last 1 year, much higher than market (BSE500) returns of 2.91%
How much should you hold?
- Overall Portfolio exposure to Purple Finance should be less than 10%
- Overall Portfolio exposure to Non Banking Financial Company (NBFC) should be less than 30%
(If sector exposure > 30%, please use optimiser tool to see which are the best stocks to hold in Non Banking Financial Company (NBFC))
When to exit? - We will constantly monitor the company and suggest at the appropriate time to exit from the stock
Is Purple Finance for you?
High Risk, High Return
Absolute
Risk Adjusted
Volatility
Purple Finance
99.84%
2.14
46.55%
Sensex
-3.2%
-0.24
13.59%
Valuation Key Factors 
Factor
Value
P/E Ratio
NA (Loss Making)
Industry P/E
21
Price to Book Value
3.60
EV to EBIT
50.16
EV to EBITDA
41.38
EV to Capital Employed
2.50
EV to Sales
9.35
PEG Ratio
NA
Dividend Yield
NA
ROCE (Latest)
-4.83%
ROE (Latest)
-0.98%
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Technical key factors
Indicator
Weekly
Monthly
MACD
Bullish
Bullish
RSI
No Signal
Bearish
Bollinger Bands
Bullish
Bullish
Moving Averages
Bullish (Daily)
KST
Mildly Bearish
Bullish
Dow Theory
Mildly Bearish
No Trend
Technical Movement
16What is working for the Company
NET SALES(9M)
At Rs 46.49 cr has Grown at 186.98%
PAT(9M)
Higher at Rs 0.41 Cr
EPS(Q)
Highest at Rs 0.06
-3What is not working for the Company
OPERATING CF(Y)
Lowest at Rs -98.16 Cr
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Here's what is working for Purple Finance
Profit After Tax (PAT) - Quarterly
Highest at Rs 0.38 cr. and Grown
each quarter in the last five quartersMOJO Watch
Near term PAT trend is very positive
PAT (Rs Cr)
Net Sales - Quarterly
At Rs 16.12 cr has Grown at 35.3% (vs previous 4Q average)
over average Net Sales of the previous four quarters of Rs 11.91 CrMOJO Watch
Near term sales trend is positive
Net Sales (Rs Cr)
Earnings per Share (EPS) - Quarterly
Highest at Rs 0.06
in the last five quartersMOJO Watch
Increasing profitability; company has created higher earnings for shareholders
EPS (Rs)
Here's what is not working for Purple Finance
Operating Cash Flow - Annually
Lowest at Rs -98.16 Cr and Fallen
each year in the last three yearsMOJO Watch
The company's cash revenues from business operations are falling
Operating Cash Flows (Rs Cr)






