{
  "main_header": {
    "sid": 1003076,
    "name": "Vivid Mercantile",
    "stock_name": "Vivid Mercantile",
    "full_name": "Vivid Mercantile Ltd",
    "name_url": "stocks-analysis/vivid-mercantile",
    "exchange": 0,
    "exchangecode": "",
    "country_id": 34,
    "currency": "INR",
    "cmp": "5.00",
    "chg": 0.08,
    "chgp": "1.63%",
    "dir": 1,
    "prev_price": "4.92",
    "mcapval": "50.13 Cr",
    "mcap": "Micro Cap",
    "scripcode": 542046,
    "symbol": "",
    "ind_name": "Realty",
    "ind_code": 7,
    "indexname": "",
    "isin": "INE647Z01025",
    "curr_date": "Dec 05",
    "curr_time": "",
    "bse_nse_vol": 30828,
    "exc_status": "Active",
    "traded_date": "Dec 05, 2025",
    "traded_date_str": "2025 12 05",
    "score": "",
    "scoreText": "",
    "Live": 1,
    "market_time": 1,
    "is_blur": 1,
    "is_blur_class": "blur-register-score-header",
    "is_blur_url": "https://www.marketsmojo.com/mojofeed/register?redirect=/stocks-analysis/vivid-mercantile-1003076-0&utm_source=Spage_Header_Score",
    "mojoone": {
      "ismore": 0
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  },
  "news": {
    "results": [
      {
        "title": "Why is Vivid Mercantile falling/rising?",
        "link": "https://www.marketsmojo.com/news/stocks-in-action/why-is-vivid-mercantile-fallingrising-3745055",
        "imagepath": "",
        "date": "2025-12-04 00:59:12",
        "description": "    <div class=\"article-news-new\">\n        <div class=\"article-container\">\n\n<div class=\"article-content\">\n\n<p><strong>Robust Weekly and Monthly Performance Drives Momentum</strong></p>\n<p>Vivid Mercantile’s recent price surge is underpinned by its impressive returns over the past week and month. Over the last seven days, the stock has gained 8.89%, markedly outperforming the Sensex, which declined by 0.59% during the same period. Similarly, the one-month return of 6.37% for Vivid Mercantile surpasses the Sensex’s modest 1.34% gain. This relative strength highlights growing investor confidence in the company’s near-term prospects despite broader market headwinds.</p>\n<p>However, it is important to note that the stock’s year-to-date (YTD) and one-year returns remain negative at -9.08% and -14.71% respectively, contrasting with the Sensex’s positive returns of 8.92% and 5.27% over the same periods. This sugges..."
      },
      {
        "title": "Why is Vivid Mercantile falling/rising?",
        "link": "https://www.marketsmojo.com/news/stocks-in-action/why-is-vivid-mercantile-fallingrising-3709290",
        "imagepath": "",
        "date": "2025-11-17 23:26:59",
        "description": "As of 17-Nov, Vivid Mercantile Ltd's stock price is currently at 5.52, reflecting an increase of 0.82 or 17.45%. The stock has shown a strong performance today, outperforming its sector by 17.16%. However, despite this positive movement, the stock has experienced a significant decline in investor participation, with delivery volume dropping by 92.71% compared to the 5-day average. In terms of returns, the stock has performed well over the 3-year and 5-year periods, with increases of 83.69% and 93.68%, respectively, but it has struggled in the short term, showing a decline of 4.00% over the past month and 12.23% over the past year. There are no specific positive or negative factors available to further explain the stock's recent movement.\n\nBroader market context indicates that Vivid Mercantile's short-term return of 30.81% over the past week significantly outpaces the Sensex, which has only increased by 1.69..."
      },
      {
        "title": "Why is Vivid Mercantile falling/rising?",
        "link": "https://www.marketsmojo.com/news/stocks-in-action/why-is-vivid-mercantile-fallingrising-3691355",
        "imagepath": "",
        "date": "2025-11-11 23:31:46",
        "description": "As of 11-Nov, Vivid Mercantile Ltd's stock price is currently at 4.57, reflecting an increase of 0.35 or 8.29%. The stock has shown a trend reversal, gaining after five consecutive days of decline. However, it is trading below its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages, indicating a generally bearish trend. Additionally, the delivery volume has significantly decreased by 82.32% compared to the 5-day average, suggesting a drop in investor participation. Over the past week, the stock has underperformed the benchmark Sensex, which has gained 0.49%, while Vivid Mercantile has declined by 3.38%. Year-to-date, the stock is down 24.59%, contrasting sharply with the Sensex's gain of 7.34%.\n\nIn the broader market context, Vivid Mercantile's recent performance indicates a struggle against the overall market trend, as it has not only underperformed in the short term but also over the past month an..."
      },
      {
        "title": "Why is Vivid Mercantile falling/rising?",
        "link": "https://www.marketsmojo.com/news/stocks-in-action/why-is-vivid-mercantile-fallingrising-3681534",
        "imagepath": "",
        "date": "2025-11-07 23:48:09",
        "description": "As of 07-Nov, Vivid Mercantile Ltd's stock price is currently at 4.24, reflecting a decline of 0.39, or 8.42%. The stock has been underperforming significantly, having lost 19.54% over the past week and 25.22% over the past month. It has also been on a downward trend for the last four days. The stock is trading below all its moving averages, indicating a bearish sentiment. Additionally, the company has shown weak long-term fundamentals, with a -17.07% CAGR growth in net sales over the last five years and a concerning EBIT to Interest ratio of -1.01. The recent financial results have been poor, with net sales and profit after tax declining sharply, which contributes to the stock's negative performance.\n\nIn the broader market context, Vivid Mercantile's performance has been notably worse than the benchmark, as the Sensex has only declined by 0.86% over the same week. The company's stock has generated a return..."
      },
      {
        "title": "Vivid Mercantile Hits New 52-Week Low at Rs. 3.98 Amid Declining Sales",
        "link": "https://www.marketsmojo.com/news/stocks-in-action/vivid-mercantile-hits-new-52-week-low-at-rs-398-amid-declining-sales-3675270",
        "imagepath": "https://i.marketsmojo.com/newsimg/2025/11/VividMercantile_priceRelatedfactors_3675270.png",
        "date": "2025-11-06 10:10:28",
        "description": "Vivid Mercantile, a microcap in the realty sector, has hit a new 52-week low amid a significant decline in performance. The company has experienced a notable drop in net sales and profit, alongside a decrease in promoter stake, highlighting ongoing challenges and persistent underperformance compared to its sector."
      },
      {
        "title": "Why is Vivid Mercantile falling/rising?",
        "link": "https://www.marketsmojo.com/news/stocks-in-action/why-is-vivid-mercantile-fallingrising-3672606",
        "imagepath": "",
        "date": "2025-11-04 23:37:21",
        "description": "As of 04-Nov, Vivid Mercantile Ltd is experiencing a decline in its stock price, currently at Rs. 4.73, which represents a decrease of 0.45 or 8.69%. The stock has recently hit a new 52-week low of Rs. 4.4 and has underperformed its sector by 7.9%. It has been on a consecutive downward trend for the last two days, with a total decline of 10.25% during this period. Furthermore, the stock is trading below its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages. Notably, there has been a significant drop in investor participation, with delivery volume falling by 94.46% compared to the 5-day average, indicating a lack of interest from investors.\n\nIn the broader market context, Vivid Mercantile's performance over the past week shows a decline of 8.51%, while the benchmark Sensex has only decreased by 1.38%. Over the past month, the stock has fallen by 16.87%, contrasting sharply with the Sensex's increas..."
      },
      {
        "title": "Vivid Mercantile Stock Plummets to New 52-Week Low at Rs. 4.4",
        "link": "https://www.marketsmojo.com/news/stocks-in-action/vivid-mercantile-stock-plummets-to-new-52-week-low-at-rs-44-3671207",
        "imagepath": "https://i.marketsmojo.com/newsimg/2025/11/VividMercantile_priceRelatedfactors_3671207.png",
        "date": "2025-11-04 15:16:48",
        "description": "Vivid Mercantile, a microcap in the realty sector, has hit a new 52-week low, continuing a trend of losses. The company has underperformed its sector significantly over the past year, with weak financial fundamentals and declining stakeholder confidence, as evidenced by a reduction in promoter stakes."
      },
      {
        "title": "Why is Vivid Mercantile falling/rising?",
        "link": "https://www.marketsmojo.com/news/stocks-in-action/why-is-vivid-mercantile-fallingrising-3653861",
        "imagepath": "",
        "date": "2025-10-29 01:29:47",
        "description": "As of 28-Oct, Vivid Mercantile Ltd's stock price is currently at Rs. 5.17, reflecting a decline of Rs. 0.31 or 5.66%. The stock has hit a new 52-week low of Rs. 4.68 today and has been on a downward trend, losing value for the last four consecutive days, resulting in a total decline of 9.93% over the past week. Additionally, the stock is trading below its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages, indicating a persistent bearish sentiment. While there has been a notable increase in investor participation, with delivery volume rising by 87.74% against the 5-day average, the overall performance has underperformed the sector by 4.76%. Unfortunately, there is no information available regarding positive or negative factors that could further explain the stock's recent movement.\n\nIn the broader market context, Vivid Mercantile's short-term performance has significantly lagged behind the benchmar..."
      },
      {
        "title": "Vivid Mercantile Hits New 52-Week Low at Rs. 4.68",
        "link": "https://www.marketsmojo.com/news/stocks-in-action/vivid-mercantile-hits-new-52-week-low-at-rs-468-3651729",
        "imagepath": "https://i.marketsmojo.com/newsimg/2025/10/VividMercantile_priceRelatedfactors_3651729.png",
        "date": "2025-10-28 13:18:23",
        "description": "Vivid Mercantile, a microcap realty firm, has hit a new 52-week low, reflecting a significant decline in its stock performance. Over the past year, the company has faced an 18.56% drop, with poor financial metrics and reduced promoter stake indicating ongoing challenges in its operational landscape."
      }
    ],
    "total": 135,
    "sid": "1003076",
    "stock_news_url": "https://www.marketsmojo.com/news/vivid-mercantile-1003076"
  },
  "announcements": [
    {
      "caption": "Disclosures under Reg. 29(2) of SEBI (SAST) Regulations 2011",
      "datetime": "11-Nov-2025",
      "details": "The Exchange has received the disclosure under Regulation 29(2) of SEBI (Substantial Acquisition of Shares & Takeovers) Regulations 2011 for Kriyansh Gold Pvt Ltd",
      "source": "BSE"
    },
    {
      "caption": "Disclosures under Reg. 29(2) of SEBI (SAST) Regulations 2011",
      "datetime": "11-Nov-2025",
      "details": "The Exchange has received the disclosure under Regulation 29(2) of SEBI (Substantial Acquisition of Shares & Takeovers) Regulations 2011 for Veeram Barter Pvt Ltd",
      "source": "BSE"
    },
    {
      "caption": "Disclosures under Reg. 29(2) of SEBI (SAST) Regulations 2011",
      "datetime": "11-Nov-2025",
      "details": "The Exchange has received the disclosure under Regulation 29(2) of SEBI (Substantial Acquisition of Shares & Takeovers) Regulations 2011 for Veeram Vendors Pvt Ltd",
      "source": "BSE"
    }
  ],
  "corporate_actions": [
    {
      "img": "board-meeting.svg",
      "title": "BOARD MEETING",
      "msg": "<span>No</span> Upcoming Board Meetings",
      "data": []
    },
    {
      "img": "dividend.svg",
      "title": "DIVIDEND",
      "msg": "No <strong>Dividend</strong> history available",
      "data": []
    },
    {
      "img": "splits.svg",
      "title": "SPLITS",
      "msg": "",
      "data": [
        {
          "txt": "Vivid Mercantile Ltd has announced <strong>1:10</strong> stock split, ex-date: 29 Nov 24",
          "dt": "2024-11-29",
          "middle_text": "Split"
        }
      ]
    },
    {
      "img": "bonus.svg",
      "title": "BONUS",
      "msg": "",
      "data": [
        {
          "txt": "Vivid Mercantile Ltd has announced <strong>26:100</strong> bonus issue, ex-date: 08 Oct 20",
          "dt": "2020-10-08",
          "middle_text": "Bonus Alert"
        }
      ]
    },
    {
      "img": "rights-issues.svg",
      "title": "RIGHTS",
      "msg": "No <strong>Rights</strong> history available",
      "data": []
    }
  ]
}

News and Views

Why is Vivid Mercantile falling/rising?

2025-12-04 00:59:12

Robust Weekly and Monthly Performance Drives Momentum

Vivid Mercantile’s recent price surge is underpinned by its impressive returns over the past week and month. Over the last seven days, the stock has gained 8.89%, markedly outperforming the Sensex, which declined by 0.59% during the same period. Similarly, the one-month return of 6.37% for Vivid Mercantile surpasses the Sensex’s modest 1.34% gain. This relative strength highlights growing investor confidence in the company’s near-term prospects despite broader market headwinds.

However, it is important to note that the stock’s year-to-date (YTD) and one-year returns remain negative at -9.08% and -14.71% respectively, contrasting with the Sensex’s positive returns of 8.92% and 5.27% over the same periods. This sugges...

Read More

Why is Vivid Mercantile falling/rising?

2025-11-17 23:26:59

As of 17-Nov, Vivid Mercantile Ltd's stock price is currently at 5.52, reflecting an increase of 0.82 or 17.45%. The stock has shown a strong performance today, outperforming its sector by 17.16%. However, despite this positive movement, the stock has experienced a significant decline in investor participation, with delivery volume dropping by 92.71% compared to the 5-day average. In terms of returns, the stock has performed well over the 3-year and 5-year periods, with increases of 83.69% and 93.68%, respectively, but it has struggled in the short term, showing a decline of 4.00% over the past month and 12.23% over the past year. There are no specific positive or negative factors available to further explain the stock's recent movement. Broader market context indicates that Vivid Mercantile's short-term return of 30.81% over the past week significantly outpaces the Sensex, which has only increased by 1.69...

Read More

Why is Vivid Mercantile falling/rising?

2025-11-11 23:31:46

As of 11-Nov, Vivid Mercantile Ltd's stock price is currently at 4.57, reflecting an increase of 0.35 or 8.29%. The stock has shown a trend reversal, gaining after five consecutive days of decline. However, it is trading below its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages, indicating a generally bearish trend. Additionally, the delivery volume has significantly decreased by 82.32% compared to the 5-day average, suggesting a drop in investor participation. Over the past week, the stock has underperformed the benchmark Sensex, which has gained 0.49%, while Vivid Mercantile has declined by 3.38%. Year-to-date, the stock is down 24.59%, contrasting sharply with the Sensex's gain of 7.34%. In the broader market context, Vivid Mercantile's recent performance indicates a struggle against the overall market trend, as it has not only underperformed in the short term but also over the past month an...

Read More

Why is Vivid Mercantile falling/rising?

2025-11-07 23:48:09

As of 07-Nov, Vivid Mercantile Ltd's stock price is currently at 4.24, reflecting a decline of 0.39, or 8.42%. The stock has been underperforming significantly, having lost 19.54% over the past week and 25.22% over the past month. It has also been on a downward trend for the last four days. The stock is trading below all its moving averages, indicating a bearish sentiment. Additionally, the company has shown weak long-term fundamentals, with a -17.07% CAGR growth in net sales over the last five years and a concerning EBIT to Interest ratio of -1.01. The recent financial results have been poor, with net sales and profit after tax declining sharply, which contributes to the stock's negative performance. In the broader market context, Vivid Mercantile's performance has been notably worse than the benchmark, as the Sensex has only declined by 0.86% over the same week. The company's stock has generated a return...

Read More

Vivid Mercantile Hits New 52-Week Low at Rs. 3.98 Amid Declining Sales

2025-11-06 10:10:28

Vivid Mercantile, a microcap in the realty sector, has hit a new 52-week low amid a significant decline in performance. The company has experienced a notable drop in net sales and profit, alongside a decrease in promoter stake, highlighting ongoing challenges and persistent underperformance compared to its sector.

Read More

Why is Vivid Mercantile falling/rising?

2025-11-04 23:37:21

As of 04-Nov, Vivid Mercantile Ltd is experiencing a decline in its stock price, currently at Rs. 4.73, which represents a decrease of 0.45 or 8.69%. The stock has recently hit a new 52-week low of Rs. 4.4 and has underperformed its sector by 7.9%. It has been on a consecutive downward trend for the last two days, with a total decline of 10.25% during this period. Furthermore, the stock is trading below its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages. Notably, there has been a significant drop in investor participation, with delivery volume falling by 94.46% compared to the 5-day average, indicating a lack of interest from investors. In the broader market context, Vivid Mercantile's performance over the past week shows a decline of 8.51%, while the benchmark Sensex has only decreased by 1.38%. Over the past month, the stock has fallen by 16.87%, contrasting sharply with the Sensex's increas...

Read More

Vivid Mercantile Stock Plummets to New 52-Week Low at Rs. 4.4

2025-11-04 15:16:48

Vivid Mercantile, a microcap in the realty sector, has hit a new 52-week low, continuing a trend of losses. The company has underperformed its sector significantly over the past year, with weak financial fundamentals and declining stakeholder confidence, as evidenced by a reduction in promoter stakes.

Read More

Why is Vivid Mercantile falling/rising?

2025-10-29 01:29:47

As of 28-Oct, Vivid Mercantile Ltd's stock price is currently at Rs. 5.17, reflecting a decline of Rs. 0.31 or 5.66%. The stock has hit a new 52-week low of Rs. 4.68 today and has been on a downward trend, losing value for the last four consecutive days, resulting in a total decline of 9.93% over the past week. Additionally, the stock is trading below its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages, indicating a persistent bearish sentiment. While there has been a notable increase in investor participation, with delivery volume rising by 87.74% against the 5-day average, the overall performance has underperformed the sector by 4.76%. Unfortunately, there is no information available regarding positive or negative factors that could further explain the stock's recent movement. In the broader market context, Vivid Mercantile's short-term performance has significantly lagged behind the benchmar...

Read More

Vivid Mercantile Hits New 52-Week Low at Rs. 4.68

2025-10-28 13:18:23

Vivid Mercantile, a microcap realty firm, has hit a new 52-week low, reflecting a significant decline in its stock performance. Over the past year, the company has faced an 18.56% drop, with poor financial metrics and reduced promoter stake indicating ongoing challenges in its operational landscape.

Read More

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