Why is Vivid Mercantile Ltd ?
1
With a Operating Losses, the company has a Weak Long Term Fundamental Strength
- Company's ability to service its debt is weak with a poor EBIT to Interest (avg) ratio of 1.47
2
Underperformed the market in the last 1 year
- Even though the market (BSE500) has generated returns of 4.11% in the last 1 year, the stock has hugely underperformed and has generate negative returns of -8.53% returns
How much should you sell?
- All quantity irrespective of whether you are making profits or losses
(If sector exposure > 30%, please use optimiser tool to see which are the best stocks to hold in Realty)
When to re-enter? - We will constantly monitor the company and review our call based on new data
Is Vivid Mercantile for you?
High Risk, Low Return
Absolute
Risk Adjusted
Volatility
Vivid Mercantile
-8.53%
-0.13
65.62%
Sensex
-2.63%
-0.19
13.57%
Quality key factors
Factor
Value
Sales Growth (5y)
137.98%
EBIT Growth (5y)
133.80%
EBIT to Interest (avg)
1.47
Debt to EBITDA (avg)
Negative Net Debt
Net Debt to Equity (avg)
-0.66
Sales to Capital Employed (avg)
0.37
Tax Ratio
17.14%
Dividend Payout Ratio
0
Pledged Shares
0
Institutional Holding
7.82%
ROCE (avg)
5.08%
ROE (avg)
16.14%
Valuation Key Factors 
Factor
Value
P/E Ratio
6
Industry P/E
36
Price to Book Value
1.09
EV to EBIT
2.13
EV to EBITDA
2.12
EV to Capital Employed
1.27
EV to Sales
0.40
PEG Ratio
0.01
Dividend Yield
NA
ROCE (Latest)
59.54%
ROE (Latest)
19.18%
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Technical key factors
Indicator
Weekly
Monthly
MACD
Bearish
Mildly Bearish
RSI
No Signal
No Signal
Bollinger Bands
Mildly Bearish
Mildly Bearish
Moving Averages
Mildly Bullish (Daily)
KST
Bearish
Bullish
Dow Theory
Mildly Bearish
Mildly Bearish
Technical Movement
16What is working for the Company
NET SALES(Latest six months)
At Rs 15.68 cr has Grown at 292.98%
PAT(9M)
Higher at Rs 9.17 Cr
DEBTORS TURNOVER RATIO(HY)
Highest at 10.99 times
-7What is not working for the Company
PBDIT(Q)
Lowest at Rs -2.53 cr.
PBT LESS OI(Q)
Lowest at Rs -2.61 cr.
NON-OPERATING INCOME(Q)
is 542.37 % of Profit Before Tax (PBT
EPS(Q)
Lowest at Rs 0.05
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Here's what is working for Vivid Mercantile
Net Sales - Latest six months
At Rs 15.68 cr has Grown at 292.98%
Year on Year (YoY)MOJO Watch
Sales trend is very positive
Net Sales (Rs Cr)
Profit After Tax (PAT) - Nine Monthly
At Rs 9.17 cr has Grown at 375.13%
Year on Year (YoY)MOJO Watch
PAT trend is very positive
PAT (Rs Cr)
Debtors Turnover Ratio- Half Yearly
Highest at 10.99 times
in the last five half yearly periodsMOJO Watch
Company has been able to settle its Debtors faster
Debtors Turnover Ratio
Profit After Tax (PAT) - Nine Monthly
Higher at Rs 9.17 Cr
than preceding 12 month period ended Jun 2026 of Rs 2.84 crMOJO Watch
In the nine month period the company has already crossed sales of the previous twelve months
PAT (Rs Cr)
Here's what is not working for Vivid Mercantile
Profit Before Tax less Other Income (PBT) - Quarterly
At Rs -2.61 cr has Fallen at -192.6% (vs previous 4Q average)
over average PBT of the previous four quarters of Rs 2.82 CrMOJO Watch
Near term PBT trend is very negative
PBT less Other Income (Rs Cr)
Operating Profit (PBDIT) - Quarterly
Lowest at Rs -2.53 cr.
in the last five quartersMOJO Watch
Near term Operating Profit trend is negative
Operating Profit (Rs Cr)
Profit Before Tax less Other Income (PBT) - Quarterly
Lowest at Rs -2.61 cr.
in the last five quartersMOJO Watch
Near term PBT trend is negative
PBT less Other Income (Rs Cr)
Non Operating Income - Quarterly
is 542.37 % of Profit Before Tax (PBT)
MOJO Watch
The company's income from non business activities is high; which is not a sustainable business model
Non Operating Income to PBT
Earnings per Share (EPS) - Quarterly
Lowest at Rs 0.05
in the last five quartersMOJO Watch
Declining profitability; company has created lower earnings for shareholders
EPS (Rs)






