Pricer AB (PRIC B) Stock Analysis | Price, Returns, Financials & Key Metrics

Price Point

High/Low

1Day

52 Week

Valuation

Technical

Day's Volume

CASH

260.85 k

Shareholding (Mar 2016)

FII

0.02%

Held by 1 FIIs

DII

99.98%

Held by 0 DIIs

Promoter

0.00%

Score

Click here to find our call on this stock

Strong Sell

Sell

Hold

Buy

Strong Buy

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Dashboard

Flat results in Jun 25

INTEREST(HY) At SEK 26.4 MM has Grown at 161.39%
INTEREST COVERAGE RATIO(Q) Lowest at 37.1
RAW MATERIAL COST(Y) Grown by 17.61% (YoY)

With ROE of 3.97%, it has a fair valuation with a 0.70 Price to Book Value

Below par performance in long term as well as near term

Mojo Parameters

Stock DNA

Industry

IT - Hardware

Market cap

SEK 648 Million (Micro Cap)

P/E

18.00

Industry P/E

Dividend Yield

0.00%

Debt Equity

0.12

Return on Equity

2.96%

Price to Book

0.60

Revenue and Profits:

Net Sales:

449 Million

(Quarterly Results - Jun 2025)

Net Profit:

-36 Million

Total Returns

Total Returns (Price + Dividend)

TimePeriod

Price Return

Dividend Return

Total Return

3 Months

-13.66%

6 Months

-31.3%

1 Year

-67.14%

2 Years

-46.77%

3 Years

-74.62%

4 Years

-81.56%

5 Years

-88.0%

Pricer AB for the last several years.

Risk Adjusted Returns v/s

News & Corporate Actions

News

Pricer AB Adjusts Valuation Amidst Financial Challenges and Growth Potential

Pricer AB, a microcap IT hardware company, has recently seen a change in its evaluation, influenced by its financial metrics and market position. Despite a long-term growth trajectory in net sales, the company has faced profit declines and reduced stock returns, highlighting its complex financial landscape.

No announcement available

Corporate Actions

No corporate action available

Key Factors

Quality key factors

Factor

Value

Sales Growth (5y)

10.86%

EBIT Growth (5y)

-1.34%

EBIT to Interest (avg)

4.52

Debt to EBITDA (avg)

0.79

Net Debt to Equity (avg)

-0.04

Sales to Capital Employed (avg)

1.99

Tax Ratio

17.04%

Dividend Payout Ratio

Pledged Shares

Institutional Holding

0.02%

ROCE (avg)

10.96%

ROE (avg)

6.46%

Valuation key factors

Factor

Value

P/E Ratio

Industry P/E

Price to Book Value

0.70

EV to EBIT

7.17

EV to EBITDA

4.25

EV to Capital Employed

0.72

EV to Sales

0.36

PEG Ratio

Dividend Yield

ROCE (Latest)

10.05%

ROE (Latest)

3.97%

Technicals key factors

Indicator

Weekly

Monthly

MACD

Mildly Bullish

Bearish

RSI

No Signal

Bullish

Bollinger Bands

Mildly Bearish

Moving Averages

Bearish (Daily)

KST

Mildly Bullish

Bearish

Dow Theory

No Trend

OBV

Mildly Bearish

Technical Indicator Scale: Bearish, Mildly Bearish, Sideways, Mildly Bullish, Bullish Turned

Shareholding

Shareholding Snapshot : Mar 2016

Shareholding Compare (%holding)

Majority shareholders

Foreign Institutions

Domestic Funds

Held in 0 Schemes (0%)

Foreign Institutions

Held by 1 Foreign Institutions (0.02%)

Strategic Entities with highest holding

Highest Public shareholder

Financial

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          "val1": "12.40",
          "val2": "14.00",
          "chgp": "-11.43%",
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          "val1": "-7.90",
          "val2": "0.00",
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          "val2": "102.80",
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          "val1": "46.00",
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          "val1": "131.90",
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Quarterly Results Snapshot (Consolidated) - Jun'25 - QoQ

Jun'25

Mar'25

Change(%)

Net Sales

448.70

528.30

-15.07%

Operating Profit (PBDIT) excl Other Income

4.60

38.20

-87.96%

Interest

12.40

14.00

-11.43%

Exceptional Items

-7.90

0.00

Consolidate Net Profit

-35.70

-5.90

-505.08%

Operating Profit Margin (Excl OI)

-36.30%

38.60%

-7.49%

USD in Million.

Compare with Peers

Net Sales

QoQ Growth in quarter ended Jun 2025 is -15.07% vs -16.14% in Mar 2025

Consolidated Net Profit

QoQ Growth in quarter ended Jun 2025 is -505.08% vs -117.77% in Mar 2025

All Quarterly Results

Annual Results Snapshot (Consolidated) - Dec'24

Dec'24

Dec'23

Change(%)

Net Sales

2,558.00

2,681.20

-4.59%

Operating Profit (PBDIT) excl Other Income

229.80

102.80

123.54%

Interest

46.00

54.10

-14.97%

Exceptional Items

0.00

-32.80

100.00%

Consolidate Net Profit

131.90

-48.30

373.08%

Operating Profit Margin (Excl OI)

75.00%

15.90%

5.91%

USD in Million.

Compare with Peers

Net Sales

YoY Growth in year ended Dec 2024 is -4.59% vs 18.23% in Dec 2023

Consolidated Net Profit

YoY Growth in year ended Dec 2024 is 373.08% vs -1,106.25% in Dec 2023

All Annual Results

Company CV

About Pricer AB

Pricer AB

IT - Hardware

Pricer AB is a provider of digital shelf-edge solutions. The Company develops and markets a system consisting of components for communication in a store environment. The Company has over 15,000 installations in over 50 countries. Its solutions include shopper solutions, store manage solutions, price automation and communication platform. Its product offering enables users to display and change prices of a whole store; help shoppers find what they want in a Pricer equipped store; use scheduled SmartFLASH functionality to automate promotions; validate that all products are in the correct place according to the floor plan; make sure prices are the same in the store as in the Web shop; give any near field communications (NFC) enabled smartphone the ability to show added product info, and draw, synchronize and show maps on mobiles and on the Web, among others. The platform's other features include geofencing, infrared geopositioning, in-store navigation, Shelf label and in-store picking.

Company Coordinates

Company Details

Vastra Jarnvagsgatan 7 , STOCKHOLM None : 111 64

Tel: 46 8 5055820046 730 668904

https://www.pricer.com/

Registrar Details

Pricer AB

1Day

52 Week

CASH

FII

DII

Promoter

MarketsMojo — Loved in India, Now Global

Dashboard

Flat results in Jun 25

With ROE of 3.97%, it has a fair valuation with a 0.70 Price to Book Value

Below par performance in long term as well as near term

Mojo Parameters

Stock DNA

Total Returns (Price + Dividend)

Risk Adjusted Returns v/s

News

Pricer AB Adjusts Valuation Amidst Financial Challenges and Growth Potential

Announcements

Corporate Actions

Quality key factors

Valuation key factors

Technicals key factors

Shareholding Snapshot : Mar 2016

Shareholding Compare (%holding)

Quarterly Results Snapshot (Consolidated) - Jun'25 - QoQ

Annual Results Snapshot (Consolidated) - Dec'24

About Pricer AB

Company Coordinates