Why is Pricer AB ?
1
Healthy long term growth as Net Sales has grown by an annual rate of 4.07%
2
The company has declared negative results in Mar'2025 after 4 consecutive positive quarters
- NET PROFIT(HY) At SEK 42.9 MM has Grown at -42.88%
- INTEREST(Q) At SEK 5.6 MM has Grown at 51.35%
- RAW MATERIAL COST(Y) Grown by 6.47% (YoY)
3
With ROE of 3.97%, it has a fair valuation with a 0.70 Price to Book Value
- The stock is trading at a premium compared to its peers' average historical valuations
- Over the past year, while the stock has generated a return of -65.31%, its profits have fallen by -20.5%
4
Consistent Underperformance against the benchmark over the last 3 years
- Along with generating -65.31% returns in the last 1 year, the stock has also underperformed OMX Stockholm 30 in each of the last 3 annual periods
How much should you hold?
- Overall Portfolio exposure to Pricer AB should be less than 10%
- Overall Portfolio exposure to IT - Hardware should be less than 30%
(If sector exposure > 30%, please use optimiser tool to see which are the best stocks to hold in IT - Hardware)
When to exit? - We will constantly monitor the company and suggest at the appropriate time to exit from the stock
Is Pricer AB for you?
High Risk, Low Return
Absolute
Risk Adjusted
Volatility
Pricer AB
-65.31%
-1.33
58.78%
OMX Stockholm 30
10.97%
0.59
18.59%
Quality key factors
Factor
Value
Sales Growth (5y)
4.07%
EBIT Growth (5y)
-13.57%
EBIT to Interest (avg)
4.52
Debt to EBITDA (avg)
0.79
Net Debt to Equity (avg)
-0.04
Sales to Capital Employed (avg)
1.89
Tax Ratio
17.04%
Dividend Payout Ratio
0
Pledged Shares
0
Institutional Holding
0.02%
ROCE (avg)
10.96%
ROE (avg)
6.46%
Valuation Key Factors 
Factor
Value
P/E Ratio
18
Industry P/E
Price to Book Value
0.70
EV to EBIT
7.17
EV to EBITDA
4.25
EV to Capital Employed
0.72
EV to Sales
0.36
PEG Ratio
NA
Dividend Yield
NA
ROCE (Latest)
10.05%
ROE (Latest)
3.97%
Technical key factors
Indicator
Weekly
Monthly
MACD
Bearish
Bearish
RSI
No Signal
Bullish
Bollinger Bands
Mildly Bearish
Bearish
Moving Averages
Bearish (Daily)
KST
Bearish
Bearish
Dow Theory
Mildly Bullish
Mildly Bearish
OBV
No Trend
Mildly Bearish
Technical Movement
5What is working for the Company
OPERATING CASH FLOW(Y)
Highest at SEK 160 MM
NET PROFIT(HY)
Higher at SEK 42.9 MM
-11What is not working for the Company
NET PROFIT(HY)
At SEK 42.9 MM has Grown at -42.88%
INTEREST(Q)
At SEK 5.6 MM has Grown at 51.35%
RAW MATERIAL COST(Y)
Grown by 6.47% (YoY
DEBTORS TURNOVER RATIO(HY)
Lowest at 3.65 times
Here's what is working for Pricer AB
Operating Cash Flow
Highest at SEK 160 MM and Grown
In each year in the last three yearsMOJO Watch
The company has generated higher cash revenues from business operations
Operating Cash Flows (SEK MM)
Net Profit
Higher at SEK 42.9 MM
than preceding 12 month period ended Dec 2025MOJO Watch
In the half year the company has already crossed Net Profit of the previous twelve months
Net Profit (SEK MM)
Here's what is not working for Pricer AB
Net Profit
At SEK 42.9 MM has Grown at -42.88%
Year on Year (YoY)MOJO Watch
Near term Net Profit trend is very negative
Net Profit (SEK MM)
Interest
At SEK 5.6 MM has Grown at 51.35%
period on period (QoQ)MOJO Watch
Rising interest cost signifies increased borrowings
Interest Paid (SEK MM)
Debtors Turnover Ratio
Lowest at 3.65 times
in the last five Semi-Annual periodsMOJO Watch
Company's pace of selling Debtors has slowed
Debtors Turnover Ratio
Raw Material Cost
Grown by 6.47% (YoY)
MOJO Watch
The company's ability to pass on the cost of raw materials to customers has deteriorated; this may lead to a fall in profit margin
Raw Material Cost as a percentage of Sales






