American Rebel Holdings, Inc. () Stock Recommendation | Score, Valuation, Technicals & Financial Trend

Score

Click here to find our call on this stock

Strong Sell

Sell

Hold

Buy

Strong Buy

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Comparison

Company

Score

Quality

Valuation

Financial

Technical

Jerash Holdings (US), Inc.

Lakeland Industries, Inc.

Rocky Brands, Inc.

Vince Holding Corp.

American Rebel Holdings, Inc.

Digital Brands Group, Inc.

XCel Brands, Inc.

Toughbuilt Industries, Inc.

Delta Apparel, Inc.

Kidpik Corp.

JX Luxventure Ltd.

Why is American Rebel Holdings, Inc. ?

With a Negative Book Value, the company has a Weak Long Term Fundamental Strength

Poor long term growth as Operating profit has grown by an annual rate -160.19% of over the last 5 years
Company's ability to service its debt is weak with a poor EBIT to Interest (avg) ratio of -4.25

The company has declared Negative results for the last 7 consecutive quarters

INTEREST(9M) At USD 3 MM has Grown at 88.16%
NET SALES(HY) At USD 5.35 MM has Grown at -26.65%
NET PROFIT(9M) At USD -15.09 MM has Grown at -27.03%

Risky - Negative EBITDA

The stock is trading risky as compared to its average historical valuations
Over the past year, while the stock has generated a return of -99.90%, its profits have fallen by -47.8%

Consistent Underperformance against the benchmark over the last 3 years

Along with generating -99.90% returns in the last 1 year, the stock has also underperformed S&P 500 in each of the last 3 annual periods

Real-Time Research Report

Verdict Report

How much should you sell?

All quantity irrespective of whether you are making profits or losses

(If sector exposure > 30%, please use optimiser tool to see which are the best stocks to hold in Footwear)

When to re-enter? - We will constantly monitor the company and review our call based on new data

Is American Rebel Holdings, Inc. for you?

High Risk, Low Return

Absolute

Risk Adjusted

Volatility

American Rebel Holdings, Inc.

-99.88%

-0.04

2212.89%

S&P 500

12.66%

0.61

20.17%

Quality

Management Risk

Growth

Capital Structure

Quality grade scale :

Below Average, Average, Good, Excellent

Quality key factors

Factor

Value

Sales Growth (5y)

55.85%

EBIT Growth (5y)

-160.19%

EBIT to Interest (avg)

-4.25

Debt to EBITDA (avg)

Negative Net Debt

Net Debt to Equity (avg)

-0.96

Sales to Capital Employed (avg)

3.46

Tax Ratio

Dividend Payout Ratio

Pledged Shares

Institutional Holding

1.98%

ROCE (avg)

ROE (avg)

Valuation

Valuation Scorecard

Valuation grade scale :

Very Risky, Risky, Very Expensive, Expensive, Fair, Attractive, Very Attractive

Valuation Key Factors

Factor

Value

P/E Ratio

NA (Loss Making)

Industry P/E

Price to Book Value

-1.38

EV to EBIT

-1.45

EV to EBITDA

-1.47

EV to Capital Employed

-18.77

EV to Sales

1.90

PEG Ratio

Dividend Yield

ROCE (Latest)

Negative Capital Employed

ROE (Latest)

Negative BV

Technicals

Technical key factors

Indicator

Weekly

Monthly

MACD

Mildly Bullish

RSI

No Signal

Bullish

Bollinger Bands

Mildly Bearish

Bearish

Moving Averages

Bearish (Daily)

KST

Bearish

Dow Theory

Bearish

OBV

Mildly Bearish

No Trend

Technical Indicator Scale: Bearish, Mildly Bearish, Sideways, Mildly Bullish, Bullish Turned

Technical Movement

Analyse All Technical Factors

Financial Trend

Financial Trend Scorecard

Financial Trend scale:

Very Negative, Negative, Flat, Positive, Very Positive, Outstanding

4What is working for the Company

NET PROFIT(HY)

Higher at USD -8.3 MM

DEBT-EQUITY RATIO (HY)

Lowest at -221.48 %

EPS(Q)

Highest at USD -5.34

-15What is not working for the Company

INTEREST(9M)

At USD 3 MM has Grown at 88.16%

NET SALES(HY)

At USD 5.35 MM has Grown at -26.65%

NET PROFIT(9M)

At USD -15.09 MM has Grown at -27.03%

DEBTORS TURNOVER RATIO(HY)

Lowest at 5.19 times

RAW MATERIAL COST(Y)

Grown by 241% (YoY

Here's what is working for American Rebel Holdings, Inc.

Net Profit

Higher at USD -8.3 MM

than preceding 12 month period ended Jun 2025

MOJO Watch

In the half year the company has already crossed Net Profit of the previous twelve months

Net Profit (USD MM)

EPS

Highest at USD -5.34

in the last five periods

MOJO Watch

Increasing profitability; company has created higher earnings for shareholders

EPS (USD)

Debt-Equity Ratio

Lowest at -221.48 %

in the last five Semi-Annual periods

MOJO Watch

The company has been reducing its borrowing as compared to equity capital

Debt-Equity Ratio

Here's what is not working for American Rebel Holdings, Inc.

Net Sales

At USD 5.35 MM has Grown at -26.65%

Year on Year (YoY)

MOJO Watch

Near term sales trend is very negative

Net Sales (USD MM)

Interest

At USD 3 MM has Grown at 88.16%

over previous Semi-Annual period

MOJO Watch

Rising interest cost signifies increased borrowings

Interest Paid (USD MM)

Debtors Turnover Ratio

Lowest at 5.19 times and Fallen

In each half year in the last five Semi-Annual periods

MOJO Watch

Company's pace of selling Debtors has slowed

Debtors Turnover Ratio

Raw Material Cost

Grown by 241% (YoY)

MOJO Watch

The company's ability to pass on the cost of raw materials to customers has deteriorated; this may lead to a fall in profit margin

Raw Material Cost as a percentage of Sales