How big is American Rebel Holdings, Inc.?

As of Jun 18, American Rebel Holdings, Inc. has a market capitalization of 10.40 million, with net sales of 9.89 million and a net profit of -19.96 million over the latest four quarters. The company's shareholder's funds were -7.63 million, and total assets amounted to 10.01 million.

Market Cap: As of Jun 18, American Rebel Holdings, Inc. has a market capitalization of 10.40 million, categorizing it as a Micro Cap company.<BR><BR>Recent Quarterly Performance: For the latest four quarters, the company reported net sales of 9.89 million and a net profit of -19.96 million.<BR><BR>Balance Sheet Snapshot: As of Dec 24, the company's shareholder's funds were -7.63 million, and total assets amounted to 10.01 million.

What does American Rebel Holdings, Inc. do?

American Rebel Holdings, Inc. is a micro-cap company in the footwear industry, reporting net sales of $3 million and a net loss of $5 million as of March 2025. It has a market cap of $10.40 million and does not pay dividends.

Overview:<BR>American Rebel Holdings, Inc. operates in the footwear industry and is categorized as a micro-cap company.<BR><BR>Financial Snapshot:<BR>Most recent Net Sales: 3 Million (Quarterly Results - Mar 2025)<BR>Most recent Net Profit: -5 Million (Quarterly Results - Mar 2025)<BR>Market cap: USD 10.40 Million (Micro Cap)<BR><BR>Key Metrics:<BR>P/E: NA (Loss Making)<BR>Industry P/E: NA<BR>Dividend Yield: 0.00%<BR>Debt Equity: -0.96<BR>Return on Equity: 214.07%<BR>Price to Book: -1.30<BR><BR>Contact Details:<BR>Registrar Address: Not available.

Should I buy, sell or hold American Rebel Holdings, Inc.?

Is American Rebel Holdings, Inc. overvalued or undervalued?

As of November 15, 2022, American Rebel Holdings, Inc. is rated as risky due to negative valuation ratios and significant underperformance, with a year-to-date return of -98.21%, indicating it is overvalued compared to its peers.

As of 15 November 2022, the valuation grade for American Rebel Holdings, Inc. has moved from does not qualify to risky, indicating a significant deterioration in its financial standing. The company appears to be overvalued given its negative valuation ratios, including a Price to Book Value of -1.38 and an EV to EBITDA of -1.47. Additionally, the EV to Sales ratio stands at 1.90, suggesting that the market is pricing the company at a premium despite its poor financial performance.<BR><BR>In comparison to its peers, American Rebel Holdings, Inc. has a P/E ratio of -0.2847, while Rocky Brands, Inc., a fair-rated competitor, boasts a P/E of 11.8947. Other risky peers like Lakeland Industries, Inc. and Digital Brands Group, Inc. show even higher valuation ratios, highlighting American Rebel's struggles. The company's stock has underperformed significantly, with a year-to-date return of -98.21% compared to the S&P 500's 12.22%, reinforcing the notion that it is currently overvalued in the market.

Is American Rebel Holdings, Inc. technically bullish or bearish?

As of September 4, 2025, American Rebel Holdings, Inc. is in a bearish trend with weak strength, underperforming the S&P 500 significantly, showing a year-to-date return of -98.21%.

As of 4 September 2025, the technical trend for American Rebel Holdings, Inc. has changed from mildly bearish to bearish. The current stance is bearish with weak strength indicated by daily moving averages and a bearish outlook from Dow Theory. While the weekly MACD and KST show mild bullishness, the overall monthly indicators, including RSI and Bollinger Bands, are bearish. The company has significantly underperformed against the S&P 500, with a year-to-date return of -98.21% compared to the S&P 500's 12.22%.