Why is First Finance Co. ?
1
Weak Long Term Fundamental Strength with an average Return on Equity (ROE) of 2.06%
- Poor long term growth as Net Sales has grown by an annual rate of 0.22% and Operating profit at 9.44%
- The company has been able to generate a Return on Equity (avg) of 2.06% signifying low profitability per unit of shareholders funds
2
Poor long term growth as Net Sales has grown by an annual rate of 0.22% and Operating profit at 9.44%
3
Negative results in Dec 24
- NET SALES(9M) At JOD 2 MM has Grown at -21.52%
- ROCE(HY) Lowest at 1.5%
- PRE-TAX PROFIT(Q) At JOD 0.12 MM has Fallen at -54.97%
How much should you sell?
- All quantity irrespective of whether you are making profits or losses
(If sector exposure > 30%, please use optimiser tool to see which are the best stocks to hold in Finance/Rental/Leasing)
When to re-enter? - We will constantly monitor the company and review our call based on new data
Is First Finance Co. for you?
High Risk, Low Return
Absolute
Risk Adjusted
Volatility
First Finance Co.
42.22%
0.67
36.79%
Jordan General Index
41.13%
4.48
9.22%
Quality key factors
Factor
Value
Sales Growth (5y)
0.22%
EBIT Growth (5y)
9.44%
EBIT to Interest (avg)
1.07
Debt to EBITDA (avg)
Negative Net Debt
Net Debt to Equity (avg)
0
Sales to Capital Employed (avg)
0
Tax Ratio
Tax Ratio is Negative%
Dividend Payout Ratio
96.62%
Pledged Shares
0
Institutional Holding
0
ROCE (avg)
2.39%
ROE (avg)
2.06%
Valuation Key Factors 
Factor
Value
P/E Ratio
Industry P/E
Price to Book Value
EV to EBIT
-0.75
EV to EBITDA
-0.65
EV to Capital Employed
-0.02
EV to Sales
-0.35
PEG Ratio
NA
Dividend Yield
NA
ROCE (Latest)
Negative Capital Employed
ROE (Latest)
2.63%
Technical key factors
Indicator
Weekly
Monthly
MACD
Bullish
Bullish
RSI
Bearish
Bearish
Bollinger Bands
Bullish
Bullish
Moving Averages
Bullish (Daily)
KST
Bullish
Bullish
Dow Theory
Mildly Bullish
Mildly Bullish
OBV
Mildly Bullish
Mildly Bullish
Technical Movement
Not enough Data to analyse Financial Trend
Not enough Data to analyse Financial Trend
Here's what is working for First Finance Co.
Cash and Eqv
Highest at JOD 5.53 MM
in the last six Semi-Annual periodsMOJO Watch
Short Term liquidity is improving
Cash and Cash Equivalents
Dividend per share
Highest at JOD 0.09
in the last five yearsMOJO Watch
Company is distributing higher dividend from profits generated
DPS (JOD)
Dividend Payout Ratio
Highest at 465.12%
in the last five yearsMOJO Watch
Company is distributing higher proportion of profits generated as dividend
DPR (%)
Raw Material Cost
Fallen by -9,496% (YoY)
MOJO Watch
The company's ability to pass on the cost of raw materials to customers has improved; this may lead to a rise in profit margin
Raw Material Cost as a percentage of Sales
Here's what is not working for First Finance Co.
Pre-Tax Profit
At JOD 0.12 MM has Fallen at -54.97%
over average net sales of the previous four periods of JOD 0.27 MMMOJO Watch
Near term Pre-Tax Profit trend is very negative
Pre-Tax Profit (JOD MM)
Net Sales
At JOD 2 MM has Grown at -21.52%
Year on Year (YoY)MOJO Watch
Near term sales trend is negative
Net Sales (JOD MM)
Net Profit
At JOD 0.15 MM has Fallen at -39.2%
over average net sales of the previous four periods of JOD 0.25 MMMOJO Watch
Near term Net Profit trend is negative
Net Profit (JOD MM)






