ScoreWhy is Harley-Davidson, Inc. ?
1
Poor long term growth as Net Sales has grown by an annual rate of -0.15% and Operating profit at -30.27% over the last 5 years
- OPERATING CASH FLOW(Y) Highest at USD 995.68 MM
- DIVIDEND PAYOUT RATIO(Y) Highest at 20.45%
- RAW MATERIAL COST(Y) Fallen by 1.49% (YoY)
2
With ROCE of 3.36%, it has a attractive valuation with a 1.02 Enterprise value to Capital Employed
- The stock is trading at a discount compared to its peers' average historical valuations
- Over the past year, while the stock has generated a return of -32.84%, its profits have fallen by -44.5%
3
Consistent Underperformance against the benchmark over the last 3 years
- Along with generating -32.84% returns in the last 1 year, the stock has also underperformed S&P 500 in each of the last 3 annual periods
Real-Time Research ReportHow much should you hold?
- Overall Portfolio exposure to Harley-Davidson, Inc. should be less than 10%
- Overall Portfolio exposure to Automobiles should be less than 30%
(If sector exposure > 30%, please use optimiser tool to see which are the best stocks to hold in Automobiles)
When to exit? - We will constantly monitor the company and suggest at the appropriate time to exit from the stock
Is Harley-Davidson, Inc. for you?
High Risk, Low Return
Absolute
Risk Adjusted
Volatility
Harley-Davidson, Inc.
-27.94%
-0.79
43.73%
S&P 500
13.68%
0.70
20.15%
Quality
Management Risk
Growth
Capital StructureQuality key factors
Factor
Value
Sales Growth (5y)
1.99%
EBIT Growth (5y)
79.84%
EBIT to Interest (avg)
20.06
Debt to EBITDA (avg)
7.95
Net Debt to Equity (avg)
1.64
Sales to Capital Employed (avg)
0.54
Tax Ratio
15.08%
Dividend Payout Ratio
25.90%
Pledged Shares
0
Institutional Holding
97.89%
ROCE (avg)
7.49%
ROE (avg)
19.35%
ValuationValuation Key Factors 
Factor
Value
P/E Ratio
7
Industry P/E
Price to Book Value
0.72
EV to EBIT
9.33
EV to EBITDA
6.02
EV to Capital Employed
0.71
EV to Sales
0.48
PEG Ratio
NA
Dividend Yield
453.95%
ROCE (Latest)
7.58%
ROE (Latest)
10.39%
TechnicalsTechnical key factors
Indicator
Weekly
Monthly
MACD
Bearish
Bearish
RSI
No Signal
No Signal
Bollinger Bands
Mildly Bearish
Mildly Bearish
Moving Averages
Bearish (Daily)
KST
Mildly Bullish
Bearish
Dow Theory
Mildly Bearish
Mildly Bearish
OBV
No Trend
Mildly Bearish
Technical Indicator Scale: Bearish, Mildly Bearish, Sideways, Mildly Bullish, Bullish Turned 
Financial Trend6What is working for the Company
NET PROFIT(HY)
At USD 97.71 MM has Grown at 1,742.45%
DEBT-EQUITY RATIO
(HY)
Lowest at -3.95 %
DIVIDEND PER SHARE(HY)
Highest at USD 2.58
-18What is not working for the Company
OPERATING CASH FLOW(Y)
Lowest at USD 568.92 MM
RAW MATERIAL COST(Y)
Grown by 728.76% (YoY
NET SALES(Q)
Lowest at USD 496.16 MM
OPERATING PROFIT(Q)
Lowest at USD -361.06 MM
OPERATING PROFIT MARGIN(Q)
Lowest at -72.77 %
PRE-TAX PROFIT(Q)
Lowest at USD -341.01 MM
NET PROFIT(Q)
Lowest at USD -279.3 MM
EPS(Q)
Lowest at USD -2.44
Here's what is working for Harley-Davidson, Inc.
Debt-Equity Ratio
Lowest at -3.95 %
in the last five Semi-Annual periodsMOJO Watch
The company has been reducing its borrowing as compared to equity capital
Debt-Equity Ratio
Dividend per share
Highest at USD 2.58
in the last five yearsMOJO Watch
Company is distributing higher dividend from profits generated
DPS (USD)
Here's what is not working for Harley-Davidson, Inc.
Net Sales
At USD 496.16 MM has Fallen at -57.45%
over average net sales of the previous four periods of USD 1,166.16 MMMOJO Watch
Near term sales trend is extremely negative
Net Sales (USD MM)
Pre-Tax Profit
At USD -341.01 MM has Fallen at -317.16%
over average net sales of the previous four periods of USD 157.03 MMMOJO Watch
Near term Pre-Tax Profit trend is very negative
Pre-Tax Profit (USD MM)
Net Profit
At USD -279.3 MM has Fallen at -323.47%
over average net sales of the previous four periods of USD 124.99 MMMOJO Watch
Near term Net Profit trend is very negative
Net Profit (USD MM)
Operating Cash Flow
Lowest at USD 568.92 MM
in the last three yearsMOJO Watch
The company's cash revenues from business operations are falling
Operating Cash Flows (USD MM)
Net Sales
Lowest at USD 496.16 MM
in the last five periodsMOJO Watch
Near term sales trend is negative
Net Sales (USD MM)
Operating Profit
Lowest at USD -361.06 MM
in the last five periodsMOJO Watch
Near term Operating Profit trend is negative
Operating Profit (USD MM)
Operating Profit Margin
Lowest at -72.77 %
in the last five periodsMOJO Watch
Company's profit margin has deteriorated
Operating Profit to Sales
Pre-Tax Profit
Lowest at USD -341.01 MM
in the last five periodsMOJO Watch
Near term Pre-Tax Profit trend is negative
Pre-Tax Profit (USD MM)
Net Profit
Lowest at USD -279.3 MM
in the last five periodsMOJO Watch
Near term Net Profit trend is negative
Net Profit (USD MM)
EPS
Lowest at USD -2.44
in the last five periodsMOJO Watch
Declining profitability; company has created lower earnings for shareholders
EPS (USD)
Raw Material Cost
Grown by 728.76% (YoY)
MOJO Watch
The company's ability to pass on the cost of raw materials to customers has deteriorated; this may lead to a fall in profit margin
Raw Material Cost as a percentage of Sales
InfinHub Market Technologies FZ-LLC, Building-2, Unit 112, Dubai Internet City, Dubai, United Arab Emirates
GET THE MARKETSMOJO APP
Company
Stocks
Portfolio
"Investment in securities markets are subject to market risk. Read all the related documents carefully before investing."
