Why is Harley-Davidson, Inc. ?
1
Poor long term growth as Net Sales has grown by an annual rate of -0.15% and Operating profit at -30.27% over the last 5 years
- OPERATING CASH FLOW(Y) Highest at USD 995.68 MM
- DIVIDEND PAYOUT RATIO(Y) Highest at 20.45%
- RAW MATERIAL COST(Y) Fallen by 1.49% (YoY)
2
With ROCE of 3.36%, it has a attractive valuation with a 1.02 Enterprise value to Capital Employed
- The stock is trading at a discount compared to its peers' average historical valuations
- Over the past year, while the stock has generated a return of -32.84%, its profits have fallen by -44.5%
3
Consistent Underperformance against the benchmark over the last 3 years
- Along with generating -32.84% returns in the last 1 year, the stock has also underperformed S&P 500 in each of the last 3 annual periods
How much should you sell?
- All quantity irrespective of whether you are making profits or losses
(If sector exposure > 30%, please use optimiser tool to see which are the best stocks to hold in Automobiles)
When to re-enter? - We will constantly monitor the company and review our call based on new data
Is Harley-Davidson, Inc. for you?
High Risk, Low Return
Absolute
Risk Adjusted
Volatility
Harley-Davidson, Inc.
-4.16%
-0.79
43.73%
S&P 500
27.93%
0.70
20.15%
Quality key factors
Factor
Value
Sales Growth (5y)
1.99%
EBIT Growth (5y)
79.84%
EBIT to Interest (avg)
20.06
Debt to EBITDA (avg)
7.95
Net Debt to Equity (avg)
1.64
Sales to Capital Employed (avg)
0.54
Tax Ratio
15.08%
Dividend Payout Ratio
25.90%
Pledged Shares
0
Institutional Holding
97.89%
ROCE (avg)
7.49%
ROE (avg)
19.35%
Valuation Key Factors 
Factor
Value
P/E Ratio
7
Industry P/E
Price to Book Value
0.72
EV to EBIT
9.33
EV to EBITDA
6.02
EV to Capital Employed
0.71
EV to Sales
0.48
PEG Ratio
NA
Dividend Yield
453.95%
ROCE (Latest)
7.58%
ROE (Latest)
10.39%
Technical key factors
Indicator
Weekly
Monthly
MACD
Mildly Bullish
Bearish
RSI
No Signal
No Signal
Bollinger Bands
Bullish
Mildly Bearish
Moving Averages
Mildly Bearish (Daily)
KST
Mildly Bullish
Mildly Bullish
Dow Theory
No Trend
Mildly Bearish
OBV
Mildly Bullish
Mildly Bearish
Technical Movement
3What is working for the Company
DIVIDEND PAYOUT RATIO(Y)
Highest at 83.86%
DEBT-EQUITY RATIO
(HY)
Lowest at 12.9 %
DIVIDEND PER SHARE(HY)
Highest at USD 1.92
-17What is not working for the Company
PRE-TAX PROFIT(Q)
At USD 47.05 MM has Fallen at -59.84%
NET PROFIT(Q)
At USD 27.61 MM has Fallen at -68.33%
OPERATING CASH FLOW(Y)
Lowest at USD 199.37 MM
NET SALES(HY)
At USD 1,668.69 MM has Grown at -17.26%
ROCE(HY)
Lowest at 7.38%
RAW MATERIAL COST(Y)
Grown by 16.67% (YoY
Here's what is working for Harley-Davidson, Inc.
Debt-Equity Ratio
Lowest at 12.9 %
in the last five Semi-Annual periodsMOJO Watch
The company has been reducing its borrowing as compared to equity capital
Debt-Equity Ratio
Dividend per share
Highest at USD 1.92
in the last five yearsMOJO Watch
Company is distributing higher dividend from profits generated
DPS (USD)
Dividend Payout Ratio
Highest at 83.86%
in the last five yearsMOJO Watch
Company is distributing higher proportion of profits generated as dividend
DPR (%)
Here's what is not working for Harley-Davidson, Inc.
Pre-Tax Profit
At USD 47.05 MM has Fallen at -59.84%
over average net sales of the previous four periods of USD 117.16 MMMOJO Watch
Near term Pre-Tax Profit trend is very negative
Pre-Tax Profit (USD MM)
Net Profit
At USD 27.61 MM has Fallen at -68.33%
over average net sales of the previous four periods of USD 87.19 MMMOJO Watch
Near term Net Profit trend is very negative
Net Profit (USD MM)
Net Sales
At USD 1,668.69 MM has Grown at -17.26%
Year on Year (YoY)MOJO Watch
Near term sales trend is negative
Net Sales (USD MM)
Operating Cash Flow
Lowest at USD 199.37 MM
in the last three yearsMOJO Watch
The company's cash revenues from business operations are falling
Operating Cash Flows (USD MM)
Raw Material Cost
Grown by 16.67% (YoY)
MOJO Watch
The company's ability to pass on the cost of raw materials to customers has deteriorated; this may lead to a fall in profit margin
Raw Material Cost as a percentage of Sales






