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Harley-Davidson, Inc.

  • Market Cap: Small Cap
  • Industry: Automobiles
  • ISIN: US4128221086
USD
23.73
-0.7 (-2.87%)

Dec 04

NYS

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  • Price Points
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  • Total Return
  • News and Corporate Actions
  • Key factors
  • Shareholding
  • Financials
  • CompanyCV
stock-summaryPrice Point
High/Low

1Day

23.6524.70

52 Week

20.4534.09
Valuation
Technical
Day's Volume

CASH

664.87 k

Shareholding (Mar 2025)

FII

16.96%

Held by 161 FIIs

DII

34.5%

Held by 63 DIIs

Promoter

0.00%

How big is Harley-Davidson, Inc.?

22-Jun-2025

As of Jun 18, Harley-Davidson, Inc. has a market capitalization of 3,212.70 million, with net sales of 4,786.40 million and a net profit of 343.75 million over the latest four quarters.

As of Jun 18, Harley-Davidson, Inc. has a market capitalization of 3,212.70 million, categorizing it as a Mid Cap company.<BR><BR>As of Jun 18, the sum of Net Sales for the latest four quarters is 4,786.40 million, while the sum of Net Profit for the same period is 343.75 million.<BR><BR>As of Dec 24, the reporting period shows Shareholder's Funds at 3,166.05 million and Total Assets at 11,881.58 million.

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What does Harley-Davidson, Inc. do?

22-Jun-2025

Harley-Davidson, Inc. is the parent company of Harley-Davidson Motor Company and Harley-Davidson Financial Services, specializing in motorcycles and related financial services. As of March 2025, it reported net sales of $1.329 billion and a market cap of $3.213 billion.

Overview:<BR>Harley-Davidson, Inc. is the parent company for Harley-Davidson Motor Company and Harley-Davidson Financial Services, operating in the automobiles industry within the mid-cap market segment.<BR><BR>Financial Snapshot:<BR>Most recent Net Sales: 1,329 Million (Quarterly Results - Mar 2025)<BR>Most recent Net Profit: 131 Million (Quarterly Results - Mar 2025)<BR>Market-cap: USD 3,212.70 Million (Mid Cap)<BR><BR>Key Metrics:<BR>P/E: 10.00<BR>Dividend Yield: 231.58%<BR>Debt Equity: 1.64<BR>Return on Equity: 10.94%<BR>Price to Book: 1.01<BR><BR>Contact Details:<BR>Address: 3700 W JUNEAU AVE, MILWAUKEE WI: 53208-2818<BR>Tel: 1 414 3438553<BR>Website: https://www.harley-davidson.com/

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Who are in the management team of Harley-Davidson, Inc.?

22-Jun-2025

As of March 2022, Harley-Davidson, Inc.'s management team includes Jochen Zeitz as Chairman, President, and CEO, with Norman Linebarger as Independent Presiding Director and independent directors Troy Alstead, John Anderson, Allan Golston, and Sara Levinson.

As of March 2022, the management team of Harley-Davidson, Inc. includes Mr. Jochen Zeitz, who serves as the Chairman of the Board, President, and Chief Executive Officer. Additionally, the board features Mr. Norman Linebarger as the Independent Presiding Director, along with independent directors Mr. Troy Alstead, Mr. John Anderson, Mr. Allan Golston, and Ms. Sara Levinson.

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Is Harley-Davidson, Inc. technically bullish or bearish?

23-Sep-2025

As of September 19, 2025, Harley-Davidson's technical trend is mildly bullish despite mixed signals, with year-to-date and one-year returns significantly underperforming the S&P 500.

As of 19 September 2025, the technical trend for Harley-Davidson, Inc. has changed from bullish to mildly bullish. The weekly MACD and Bollinger Bands indicate a bullish stance, while the monthly indicators show bearish signals. The daily moving averages are bullish, but the Dow Theory presents a mildly bearish view on the weekly timeframe. Overall, the mixed signals suggest a mildly bullish stance, albeit with caution due to the bearish monthly indicators. <BR><BR>In terms of performance, Harley-Davidson has underperformed the S&P 500 across multiple periods, with a year-to-date return of -4.61% compared to the S&P 500's 13.31%, and a one-year return of -25.51% versus 16.64% for the index.

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Is Harley-Davidson, Inc. overvalued or undervalued?

21-Oct-2025

As of October 17, 2025, Harley-Davidson, Inc. is fairly valued with a P/E ratio of 10, an EV to EBITDA ratio of 19.36, and a Price to Book Value of 1.06, indicating it is neither a bargain nor excessively priced compared to peers, while its recent stock performance has been poor with a -27.04% return over the past year.

As of 17 October 2025, the valuation grade for Harley-Davidson, Inc. has moved from attractive to fair, indicating a shift in its perceived investment quality. The company appears to be fairly valued at present. Key valuation ratios include a P/E ratio of 10, an EV to EBITDA ratio of 19.36, and a Price to Book Value of 1.06, which suggest that while the company is not excessively priced, it is also not a bargain compared to its peers.<BR><BR>In comparison to its industry, Harley-Davidson's P/E ratio of 10 is higher than Oshkosh Corp.'s attractive P/E of 15.10, but significantly lower than the EV to EBITDA ratio of 50.82 for Harley-Davidson itself. The company's recent stock performance has been underwhelming, with a 1-year return of -27.04% compared to the S&P 500's return of 14.08%, reinforcing the notion that it may be struggling in the current market environment.

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iScoreScore
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Strong Sell
Sell
Hold
Buy
Strong Buy

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Dashboard
1

  • OPERATING CASH FLOW(Y) Highest at USD 995.68 MM
  • DIVIDEND PAYOUT RATIO(Y) Highest at 20.45%
  • RAW MATERIAL COST(Y) Fallen by 1.49% (YoY)
2

With ROCE of 3.36%, it has a attractive valuation with a 1.02 Enterprise value to Capital Employed

stock-summaryMojo Parameters
Mojo Parameters
Stock DNA
stock-summary
Industry

Automobiles

stock-summary
Market cap

USD 4,255 Million (Small Cap)

stock-summary
P/E

10.00

stock-summary
Industry P/E

NA

stock-summary
Dividend Yield

174.85%

stock-summary
Debt Equity

1.54

stock-summary
Return on Equity

7.12%

stock-summary
Price to Book

1.28

Revenue and Profits:
Net Sales:
1,307 Million
(Quarterly Results - Jun 2025)
Net Profit:
106 Million
stock-summaryTotal Returns
Total Returns (Price + Dividend) stock-summary
TimePeriod
Price Return
Dividend Return
Total Return
3 Months
-21.4%
0%
-21.4%
6 Months
-3.26%
0%
-3.26%
1 Year
-28.67%
0%
-28.67%
2 Years
-25.61%
0%
-25.61%
3 Years
-50.2%
0%
-50.2%
4 Years
-35.0%
0%
-35.0%
5 Years
-40.08%
0%
-40.08%

Harley-Davidson, Inc. for the last several years.

Risk Adjusted Returns v/s stock-summary
stock-summaryNews & Corporate Actions
News
Harley-Davidson Experiences Valuation Adjustment Amidst Competitive Market Landscape

Harley-Davidson Experiences Valuation Adjustment Amidst Competitive Market Landscape

Harley-Davidson, Inc. has adjusted its valuation amid shifts in financial metrics and market standing. The company has seen a stock return of -10.93% over the past year, underperforming the S&P 500. Key indicators include a P/E ratio of 10 and a high dividend yield of 221.20%.

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Is Harley-Davidson, Inc. overvalued or undervalued?

As of 17 October 2025, the valuation grade for Harley-Davidson, Inc. has moved from attractive to fair, indicating a shift in its perceived investment quality. The company appears to be fairly valued at present. Key valuation ratios include a P/E ratio of 10, an EV to EBITDA ratio of 19.36, and a Price to Book Value of 1.06, which suggest that while the company is not excessively priced, it is also not a bargain compared to its peers. In comparison to its industry, Harley-Davidson's P/E ratio of 10 is higher than Oshkosh Corp.'s attractive P/E of 15.10, but significantly lower than the EV to EBITDA ratio of 50.82 for Harley-Davidson itself. The company's recent stock performance has been underwhelming, with a 1-year return of -27.04% compared to the S&P 500's return of 14.08%, reinforcing the notion that it may be struggling in the current market environment....

Read More
Harley-Davidson Experiences Revision in Stock Evaluation Amidst Market Challenges

Harley-Davidson Experiences Revision in Stock Evaluation Amidst Market Challenges

Harley-Davidson, Inc. has experienced a valuation adjustment, with a P/E ratio of 10 and an EV to EBITDA ratio of 19.36. The company shows a high dividend yield of 221.20%, but low returns on capital and equity. Its stock has declined significantly over the past year, contrasting with broader market gains.

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Announcements stock-summary
Icon
No announcement available
Corporate Actions stock-summary
Icon
No corporate action available
stock-summaryKey Factors
Quality key factors stock-summary
Factor
Value
Sales Growth (5y)
-0.15%
EBIT Growth (5y)
-30.27%
EBIT to Interest (avg)
20.06
Debt to EBITDA (avg)
7.95
Net Debt to Equity (avg)
1.64
Sales to Capital Employed (avg)
0.53
Tax Ratio
15.08%
Dividend Payout Ratio
20.05%
Pledged Shares
0
Institutional Holding
100.00%
ROCE (avg)
7.49%
ROE (avg)
19.35%
Valuation key factors
Factor
Value
P/E Ratio
10
Industry P/E
Price to Book Value
1.06
EV to EBIT
30.39
EV to EBITDA
19.36
EV to Capital Employed
1.02
EV to Sales
1.79
PEG Ratio
NA
Dividend Yield
221.20%
ROCE (Latest)
3.36%
ROE (Latest)
10.94%
Technicals key factors
Indicator
Weekly
Monthly
MACD
Bearish
Mildly Bullish
RSI
No Signal
No Signal
Bollinger Bands
Mildly Bearish
Bearish
Moving Averages
Mildly Bullish (Daily)
KST
Mildly Bearish
Bearish
Dow Theory
No Trend
Mildly Bearish
OBV
No Trend
Mildly Bullish
stock-summary Technical Indicator Scale: Bearish, Mildly Bearish, Sideways, Mildly Bullish, Bullish  Turned 
stock-summaryShareholding
Shareholding Snapshot : Mar 2025stock-summary
Shareholding Compare (%holding) stock-summary
Majority shareholders

Domestic Funds

Domestic Funds

Held in 92 Schemes (48.51%)

Foreign Institutions

Held by 161 Foreign Institutions (16.96%)

Strategic Entities with highest holding

Highest Public shareholder

stock-summaryFinancial
[
  {
    "link": "quarterly",
    "btn_text": "All Quarterly Results",
    "header": "Quarterly Results Snapshot (Consolidated) - Jun'25 - QoQ",
    "rhs": [
      {
        "prefix": "Net Sales ",
        "suffix": "QoQ Growth in quarter ended Jun 2025 is -1.66% vs 93.31% in Mar 2025",
        "dir": -1
      },
      {
        "prefix": "Consolidated Net Profit ",
        "suffix": "QoQ Growth in quarter ended Jun 2025 is -19.19% vs 210.47% in Mar 2025",
        "dir": -1
      }
    ],
    "table": {
      "header": [
        "Jun'25",
        "Mar'25",
        "Change(%)"
      ],
      "body": [
        {
          "field": "Net Sales",
          "val1": "1,307.10",
          "val2": "1,329.20",
          "chgp": "-1.66%",
          "chgp_class": "negative"
        },
        {
          "field": "Operating Profit (PBDIT) excl Other Income",
          "val1": "27.60",
          "val2": "166.90",
          "chgp": "-83.46%",
          "chgp_class": "negative"
        },
        {
          "field": "Interest",
          "val1": "7.60",
          "val2": "7.60",
          "chgp": "",
          "chgp_class": "neutral"
        },
        {
          "field": "Exceptional Items",
          "val1": "3.10",
          "val2": "-2.20",
          "chgp": "240.91%",
          "chgp_class": "positive"
        },
        {
          "field": "Consolidate Net Profit",
          "val1": "105.70",
          "val2": "130.80",
          "chgp": "-19.19%",
          "chgp_class": "negative"
        },
        {
          "field": "Operating Profit Margin (Excl OI)",
          "val1": "-9.80%",
          "val2": "94.20%",
          "chgp": "-10.40%",
          "chgp_class": "negative"
        }
      ]
    }
  },
  {
    "link": "annual",
    "btn_text": "All Annual Results",
    "header": "Annual Results Snapshot (Consolidated) - Dec'24",
    "rhs": [
      {
        "prefix": "Net Sales ",
        "suffix": "YoY Growth in year ended Dec 2024 is -11.13% vs 1.41% in Dec 2023",
        "dir": -1
      },
      {
        "prefix": "Consolidated Net Profit ",
        "suffix": "YoY Growth in year ended Dec 2024 is -35.94% vs -5.98% in Dec 2023",
        "dir": -1
      }
    ],
    "table": {
      "header": [
        "Dec'24",
        "Dec'23",
        "Change(%)"
      ],
      "body": [
        {
          "field": "Net Sales",
          "val1": "5,186.80",
          "val2": "5,836.50",
          "chgp": "-11.13%",
          "chgp_class": "negative"
        },
        {
          "field": "Operating Profit (PBDIT) excl Other Income",
          "val1": "607.80",
          "val2": "896.40",
          "chgp": "-32.20%",
          "chgp_class": "negative"
        },
        {
          "field": "Interest",
          "val1": "30.50",
          "val2": "30.40",
          "chgp": "0.33%",
          "chgp_class": "negative"
        },
        {
          "field": "Exceptional Items",
          "val1": "-1.30",
          "val2": "-3.20",
          "chgp": "59.38%",
          "chgp_class": "positive"
        },
        {
          "field": "Consolidate Net Profit",
          "val1": "445.20",
          "val2": "695.00",
          "chgp": "-35.94%",
          "chgp_class": "negative"
        },
        {
          "field": "Operating Profit Margin (Excl OI)",
          "val1": "86.20%",
          "val2": "126.50%",
          "chgp": "-4.03%",
          "chgp_class": "negative"
        }
      ]
    }
  }
]
Quarterly Results Snapshot (Consolidated) - Jun'25 - QoQstock-summary
Jun'25
Mar'25
Change(%)
Net Sales
1,307.10
1,329.20
-1.66%
Operating Profit (PBDIT) excl Other Income
27.60
166.90
-83.46%
Interest
7.60
7.60
Exceptional Items
3.10
-2.20
240.91%
Consolidate Net Profit
105.70
130.80
-19.19%
Operating Profit Margin (Excl OI)
-9.80%
94.20%
-10.40%
USD in Million.
stock-summary Compare with Peers
Direction Arrows
Net Sales

QoQ Growth in quarter ended Jun 2025 is -1.66% vs 93.31% in Mar 2025

Direction Arrows
Consolidated Net Profit

QoQ Growth in quarter ended Jun 2025 is -19.19% vs 210.47% in Mar 2025

All Quarterly Resultsstock-summary
Annual Results Snapshot (Consolidated) - Dec'24stock-summary
Dec'24
Dec'23
Change(%)
Net Sales
5,186.80
5,836.50
-11.13%
Operating Profit (PBDIT) excl Other Income
607.80
896.40
-32.20%
Interest
30.50
30.40
0.33%
Exceptional Items
-1.30
-3.20
59.38%
Consolidate Net Profit
445.20
695.00
-35.94%
Operating Profit Margin (Excl OI)
86.20%
126.50%
-4.03%
USD in Million.
stock-summary Compare with Peers
Direction Arrows
Net Sales

YoY Growth in year ended Dec 2024 is -11.13% vs 1.41% in Dec 2023

Direction Arrows
Consolidated Net Profit

YoY Growth in year ended Dec 2024 is -35.94% vs -5.98% in Dec 2023

All Annual Resultsstock-summary
stock-summaryCompany CV
About Harley-Davidson, Inc. stock-summary
stock-summary
Harley-Davidson, Inc.
Automobiles
Harley-Davidson, Inc. is the parent company for the groups of companies doing business as Harley-Davidson Motor Company (HDMC) and Harley-Davidson Financial Services (HDFS). The Company operates in two segments: the Motorcycles & Related Products (Motorcycles) and the Financial Services. The Motorcycles segment consists of HDMC, which designs, manufactures and sells at wholesale on-road Harley-Davidson motorcycles, as well as motorcycle parts, accessories, general merchandise and related services. The Company manufactures and sells at wholesale cruiser and touring motorcycles. The Financial Services segment consists of HDFS, which provides wholesale and retail financing and insurance-related programs to the Harley-Davidson dealers and their retail customers. HDFS is engaged in the business of financing and servicing wholesale inventory receivables and retail consumer loans for the purchase of Harley-Davidson motorcycles.
Company Coordinates stock-summary
Company Details
3700 W JUNEAU AVE , MILWAUKEE WI : 53208-2818
stock-summary
Tel: 1 414 3438553
stock-summary
https://www.harley-davidson.com/
stock-summary
Registrar Details
Stock List
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