MAS FINANC SER

  • Market Cap: Small Cap
  • Industry: Non Banking Financial Company (NBFC)
  • ISIN: INE348L01012
  • NSEID: MASFIN
  • BSEID: 540749
INR
322.25
1.3 (0.41%)
BSENSE

Jan 30

BSE+NSE Vol: 1.67 lacs

  • Price Points
  • Score
  • Mojo Parameters
  • Total Return
  • News and Corporate Actions
  • Key factors
  • Shareholding
  • Financials
  • CompanyCV
stock-summaryPrice Point
High/Low

1Day

52 Week

Valuation
Technical
Day's Volume

CASH

1.67 lacs (-4.45%) Volume

Shareholding (Dec 2025)

FII

3.13%

Held by 89 FIIs

DII

5.81%

Held by 21 DIIs

Promoter

66.63%

What is the bonus history of the MAS FINANC SER?

06-Jun-2025

MAS Financial Services Ltd has announced a 2:1 bonus issue, with an ex-date and record date of February 22, 2024, meaning shareholders will receive two additional shares for every one share held as of that date.

MAS Financial Services Ltd has a recent bonus issue history that includes a 2:1 bonus announcement. The ex-date for this bonus is set for February 22, 2024, which is also the record date. This means that shareholders on record as of this date will receive two additional shares for every one share they currently hold. If you have any more questions about the company or its financial activities, feel free to ask!

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Who are the peers of the MAS FINANC SER?

16-Jul-2025

Peers of MAS FINANC SER include IIFL Finance, Capri Global, SBFC Finance, and others, with varying management and growth risks. MAS FINANC SER has a 1-year return of 18.85%, higher than Capri Global but lower than SBFC Finance's 45.16%.

Peers: The peers of MAS FINANC SER are IIFL Finance, Capri Global, SBFC Finance, Bengal & Assam, Religare Enterp., Fedbank Financi., Indostar Capital, Northern ARC, and Dhani Services.<BR><BR>Quality Snapshot: Excellent management risk is observed at IIFL Finance and MAS FINANC SER, while Average management risk is found at Capri Global, SBFC Finance, Bengal & Assam, Religare Enterp., Fedbank Financi., Northern ARC, and Dhani Services, and Below Average management risk is noted for Indostar Capital. Growth is Excellent for Capri Global, SBFC Finance, and Northern ARC, while Good growth is seen at Religare Enterp. and MAS FINANC SER, Average growth is noted for IIFL Finance and Dhani Services, and Below Average growth is found at Bengal & Assam and Indostar Capital. Excellent capital structure is present in IIFL Finance, Capri Global, SBFC Finance, Bengal & Assam, Religare Enterp., MAS FINANC SER, Fedbank Financi., Indostar Capital, Northern ARC, and Dhani Services.<BR><BR>Return Snapshot: The peer with the highest 1-year return is SBFC Finance at 45.16%, while the lowest is Capri Global at -17.05%. MAS FINANC SER's 1-year return is 18.85%, which is higher than Capri Global's but lower than SBFC Finance's. Additionally, Fedbank Financi. and Dhani Services have negative six-month returns.

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Who are in the management team of MAS FINANC SER?

16-Jul-2025

As of March 2023, the management team of MAS FINANC SER includes Kamlesh Chimanlal Gandhi (Chairman & Managing Director), Darshana Saumil Pandya (CEO), and several independent directors, along with the Company Secretary Riddhi Bhaveshbhai Bhayani. They oversee the company's operations and strategic direction.

As of March 2023, the management team of MAS FINANC SER includes:<BR><BR>1. Kamlesh Chimanlal Gandhi - Chairman & Managing Director<BR>2. Darshana Saumil Pandya - Director & Chief Executive Officer<BR>3. Balabhaskaran - Independent Director<BR>4. Chetan Ramniklal Shah - Independent Director<BR>5. Umesh Rajanikant Shah - Independent Director<BR>6. Riddhi Bhaveshbhai Bhayani - Company Secretary & Compliance Officer<BR>7. Daksha Niranjan Shah - Independent Director<BR>8. Narayanan Sadanandan - Independent Director<BR><BR>This team is responsible for overseeing the operations and strategic direction of the company.

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What does MAS FINANC SER do?

17-Jul-2025

MAS Financial Services Ltd is a Gujarat-based NBFC that provides retail financing to lower and middle-income groups. As of March 2025, it reported net sales of ₹4,376 Cr and a net profit of ₹825 Cr, with a market cap of ₹5,953 Cr.

Overview: <BR>MAS Financial Services Ltd is a Gujarat-headquartered Non Banking Financial Company (NBFC) specializing in providing retail financing services to lower and middle-income groups.<BR><BR>History: <BR>The company has been operational for more than two decades and is based in Ahmedabad. The latest quarterly results reported are for March 2025, showing net sales and profit figures.<BR><BR>Financial Snapshot: <BR>Most recent Net Sales: 4,376 Cr (Quarterly Results - Mar 2025) <BR>Most recent Net Profit: 825 Cr (Quarterly Results - Mar 2025) <BR>Market-cap value: INR 5,953 Cr (Mid Cap)<BR><BR>Key Metrics: <BR>P/E: 20.00 <BR>Industry P/E: 23 <BR>Dividend Yield: 0.47% <BR>Debt Equity: 3.51 <BR>Return on Equity: 11.90% <BR>Price to Book: 2.20<BR><BR>Contact Details: <BR>Address: 6 Narayan Chambers Ground Flr, Behind Patang Hotel Ashram Road Ahmedabad Gujarat : 380009 <BR>Tel: 91-79-30016500 <BR>Email: secretarial@mas.co.in <BR>Website: http://www.mas.co.in

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Who are the top shareholders of the MAS FINANC SER?

17-Jul-2025

The top shareholders of MAS FINANC SER include Shweta Kamlesh Gandhi with 27.01%, mutual funds with 12.86%, 82 foreign institutional investors holding 3.12%, and the Business Excellence Trust III at 6.69%, along with individual investors representing 7.66%.

The top shareholders of MAS FINANC SER include several key players. The majority shareholder is Shweta Kamlesh Gandhi, who holds 27.01% of the shares. Additionally, the company has mutual funds represented by six schemes, collectively holding 12.86%. There are also 82 foreign institutional investors (FIIs) with a combined holding of 3.12%. The highest public shareholder is the Business Excellence Trust III - India Business Excellence Fund III, which holds 6.69%. Individual investors account for 7.66% of the total holdings.

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How big is MAS FINANC SER?

24-Jul-2025

As of 24th July, MAS Financial Services Ltd has a market capitalization of 6,042.00 Cr, with Net Sales of 1,698.12 Cr and a Net Profit of 324.21 Cr reported in the latest 4 quarters. Shareholder's Funds are valued at 1,782.71 Cr, and Total Assets amount to 9,535.49 Cr for the annual period ending March 2024.

As of 24th July, MAS Financial Services Ltd has a market capitalization of 6,042.00 Cr, categorizing it as a Mid Cap company.<BR><BR>In the latest 4 quarters, the company reported Net Sales of 1,698.12 Cr and a Net Profit of 324.21 Cr.<BR><BR>For the latest annual period ending in March 2024, Shareholder's Funds were valued at 1,782.71 Cr, while Total Assets amounted to 9,535.49 Cr.

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Is MAS FINANC SER technically bullish or bearish?

03-Oct-2025

As of October 1, 2025, the trend has shifted to mildly bullish, supported by daily moving averages, though caution is advised due to mixed signals from weekly indicators.

As of 1 October 2025, the technical trend has changed from sideways to mildly bullish. The current stance is mildly bullish, driven primarily by the daily moving averages indicating a bullish sentiment. However, the weekly MACD and KST are mildly bearish, suggesting some caution. The monthly indicators, including MACD and Bollinger Bands, are bullish, reinforcing the overall positive outlook. The RSI shows no signals, indicating a lack of momentum in either direction. Overall, while there are mixed signals in the weekly timeframe, the shift to a mildly bullish trend suggests a positive outlook in the short term.

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How has been the historical performance of MAS FINANC SER?

03-Dec-2025

MAS FINANC SER has shown consistent growth in net sales and profits, with net sales increasing from 690.24 Cr in March 2022 to 1,596.48 Cr in March 2025, and profit after tax rising from 161.20 Cr to 313.98 Cr in the same period, despite higher interest expenses and negative cash flow from operations. Total liabilities and assets both rose to 12,191.61 Cr by March 2025.

Answer:<BR>The historical performance of MAS FINANC SER shows a consistent growth trend in net sales and profits over the years, culminating in the fiscal year ending March 2025.<BR><BR>Breakdown:<BR>MAS FINANC SER has demonstrated significant growth in net sales, increasing from 690.24 Cr in March 2022 to 1,596.48 Cr in March 2025. The total operating income followed a similar trajectory, reaching 1,596.48 Cr in March 2025, up from 690.24 Cr in March 2022. Operating profit (PBDIT) also saw a rise, climbing to 1,189.41 Cr in March 2025 from 557.30 Cr in March 2022. However, interest expenses increased notably, reaching 762.80 Cr in March 2025, compared to 338.68 Cr in March 2022, impacting profit before tax, which was 421.01 Cr in March 2025, up from 216.55 Cr in March 2022. The profit after tax increased to 313.98 Cr in March 2025 from 161.20 Cr in March 2022. On the balance sheet, total liabilities rose to 12,191.61 Cr in March 2025 from 6,294.35 Cr in March 2022, while total assets increased to 12,191.61 Cr from 6,294.35 Cr in the same period. Cash flow from operating activities remained negative but improved to -1,133.00 Cr in March 2025 from -805.00 Cr in March 2022, while cash flow from financing activities surged to 2,197.00 Cr in March 2025, indicating strong financing support. Overall, MAS FINANC SER has shown robust growth in revenue and profits, despite rising interest costs and negative cash flow from operations.

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Is MAS FINANC SER overvalued or undervalued?

05-Dec-2025

As of December 4, 2025, MAS FINANC SER is considered undervalued with a favorable PE ratio of 16.77 and an attractive valuation compared to peers, having outperformed the Sensex with a year-to-date return of 13.34%.

As of 4 December 2025, the valuation grade for MAS FINANC SER has moved from fair to attractive, indicating a positive shift in its perceived value. The company is currently considered undervalued, with a PE ratio of 16.77, an EV to EBITDA ratio of 10.71, and a PEG ratio of 0.84, suggesting that it is trading at a lower valuation compared to its growth prospects.<BR><BR>In comparison to its peers, MAS FINANC SER's valuation metrics stand out favorably. For instance, Bajaj Finance is deemed very expensive with a PE ratio of 34.9, while Life Insurance is classified as very attractive with a PE of 10.85. This highlights that MAS FINANC SER is positioned competitively within its industry. Additionally, the company's recent stock performance has outpaced the Sensex, with a year-to-date return of 13.34% compared to the Sensex's 9.12%, reinforcing the attractiveness of its current valuation.

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When is the next results date for MAS Financial Services Ltd?

22-Jan-2026

The next results date for MAS Financial Services Ltd is January 28, 2026.

The next results date for MAS Financial Services Ltd is scheduled for January 28, 2026.

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Are MAS Financial Services Ltd latest results good or bad?

29-Jan-2026

MAS Financial Services Ltd's latest Q2 FY26 results are generally positive, with a 17.75% increase in net profit and a 24.97% rise in net sales. However, declining operating margins and a modest return on equity suggest potential challenges in profitability that investors should monitor.

MAS Financial Services Ltd's latest results for Q2 FY26 can be characterized as generally positive, although there are some areas of concern. The company reported a net profit of ₹90.34 crores, which reflects a year-on-year increase of 17.75%. Additionally, net sales grew significantly by 24.97% year-on-year, reaching ₹480.23 crores. This strong top-line growth indicates the company's ability to expand its loan book effectively.<BR><BR>However, there are challenges regarding profitability metrics. The operating margin has seen a decline, dropping to 72.13%, which is a decrease of 353 basis points from the same quarter last year. This margin compression suggests increasing competitive pressures in the retail lending space, which could impact future profitability.<BR><BR>The return on equity (ROE) for the latest quarter stands at 12.02%, which is relatively modest compared to some peers in the industry. This indicates that while the company is generating profits, there may be limited scope for significant improvement in capital efficiency without either enhancing margins or increasing asset turnover.<BR><BR>Overall, while MAS Financial Services has demonstrated robust revenue growth and maintained a strong market position, the decline in operating margins and modest ROE warrant careful monitoring. Investors may view the results as a mixed bag, with strong sales growth tempered by concerns over profitability.

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Should I buy, sell or hold MAS Financial Services Ltd?

29-Jan-2026

Why is MAS Financial Services Ltd falling/rising?

29-Jan-2026

As of 29-Jan, MAS Financial Services Ltd's stock price is Rs 319.00, reflecting a 0.65% increase, driven by strong performance metrics and positive investor sentiment. The stock has outperformed the Sensex and is trading above key moving averages, indicating a positive trend despite a decline in delivery volume.

As of 29-Jan, MAS Financial Services Ltd is experiencing a rise in its stock price, currently at Rs 319.00, reflecting an increase of 2.05 (0.65%). This upward movement can be attributed to several factors. Over the past week, the stock has outperformed the benchmark Sensex, gaining 3.72% compared to the Sensex's 0.31% increase. Additionally, the stock has shown a strong performance over the last three days, with a total rise of 5.56%.<BR><BR>Today's trading has seen the stock reach an intraday high of Rs 330.7, marking a 4.34% increase. Furthermore, MAS Financial Services Ltd is trading above its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages, indicating a positive trend in its price movement. The company has also demonstrated strong long-term fundamentals, with an average Return on Equity (ROE) of 12.50% and consistent growth in net sales and operating profit.<BR><BR>Despite a decline in delivery volume, which fell by 24.02% against the 5-day average, the stock remains liquid enough for trading. High institutional holdings at 23.37% suggest confidence from larger investors, who typically have more resources to analyze company fundamentals. Overall, the combination of strong performance metrics, positive investor sentiment, and solid fundamentals contributes to the rising stock price of MAS Financial Services Ltd.

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Has MAS Financial Services Ltd declared dividend?

30-Jan-2026

Yes, MAS Financial Services Ltd has declared a dividend of 12% (₹0.70 per share) with an ex-date of February 4, 2026. The company has shown positive total returns across most periods, with a 1-year total return of 27.19%.

MAS Financial Services Ltd has declared a dividend.<BR><BR>Dividend Details:<BR>- Percentage announced: 12%<BR>- Amount per share: 0.70<BR>- Ex-date: 04 Feb 26<BR><BR>Dividend Yield: 0.53%<BR><BR>Total Returns by Period:<BR>In the last 3 months, the price return was 4.56%, the dividend return was 0.37%, resulting in a total return of 4.93%.<BR><BR>Over the past 6 months, the price return was 4.8%, the dividend return was 0.63%, leading to a total return of 5.43%.<BR><BR>In the 1-year period, the price return was 26.05%, the dividend return was 1.14%, culminating in a total return of 27.19%.<BR><BR>For the 2-year period, the price return was -2.66%, the dividend return was 1.04%, resulting in a total return of -1.62%.<BR><BR>In the last 3 years, the price return was 26.51%, the dividend return was 3.04%, leading to a total return of 29.55%.<BR><BR>Over the past 4 years, the price return was 95.48%, the dividend return was 6.15%, culminating in a total return of 101.63%.<BR><BR>In the 5-year period, the price return was 11.15%, the dividend return was 5.24%, resulting in a total return of 16.39%.<BR><BR>Overall, MAS Financial Services Ltd has declared a significant dividend and has shown positive total returns across most periods, indicating a favorable performance for investors.

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iScoreScore
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Strong Sell
Sell
Hold
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Strong Buy

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Dashboard

1

Strong Long Term Fundamental Strength with an average Return on Equity (ROE) of 12.50%

 
2

Healthy long term growth as Net Sales has grown by an annual rate of 23.49% and Operating profit at 22.86%

 
3

The company has declared Positive results for the last 18 consecutive quarters

4

With ROE of 12, it has a Fair valuation with a 2.1 Price to Book Value

5

High Institutional Holdings at 23.37%

stock-summaryMojo Parameters

Mojo Parameters

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Stock DNA

stock-summary
Industry

Non Banking Financial Company (NBFC)

stock-summary
Market cap

INR 5,755 Cr (Small Cap)

stock-summary
P/E

17.00

stock-summary
Industry P/E

22

stock-summary
Dividend Yield

0.53%

stock-summary
Debt Equity

3.53

stock-summary
Return on Equity

12.02%

stock-summary
Price to Book

2.06

Revenue and Profits:
Net Sales:
507 Cr
(Quarterly Results - Dec 2025)
Net Profit:
92 Cr
stock-summaryTotal Returns
Total Returns (Price + Dividend) stock-summary
Dividend Yield (0.53%)
TimePeriod
Price Return
Dividend Return
Total Return
3 Months
4.56%
0.37%
4.93%
6 Months
4.8%
0.63%
5.43%
1 Year
26.05%
0.74%
26.79%
2 Years
-2.66%
1.04%
-1.62%
3 Years
26.51%
3.05%
29.56%
4 Years
95.48%
6.15%
101.63%
5 Years
11.15%
4.98%
16.13%

Latest dividend: 0.6999999999999998 per share ex-dividend date: Aug-26-2025

Risk Adjusted Returns v/s stock-summary
Returns Beta
Icon
Beta has not been calculated since enough price history is not available
stock-summaryNews & Corporate Actions

News

Announcements stock-summary

Announcement under Regulation 30 (LODR)-Newspaper Publication

29-Jan-2026 | Source : BSE

Newspaper advertisement about dispatch of Notice of Postal Ballot.

Announcement under Regulation 30 (LODR)-Analyst / Investor Meet - Outcome

29-Jan-2026 | Source : BSE

Audio / Video Recording of Earnings Call on Unaudited Financial Results (Standalone & Consolidated) for the quarter and nine months ended on December 31 2025

Announcement under Regulation 30 (LODR)-Analyst / Investor Meet - Intimation

29-Jan-2026 | Source : BSE

Investor Meet Intimation

Corporate Actions stock-summary

stock-summary
BOARD MEETING

No Upcoming Board Meetings

stock-summary
DIVIDEND

MAS Financial Services Ltd has declared 12% dividend, ex-date: 04 Feb 26

stock-summary
SPLITS

No Splits history available

stock-summary
BONUS

MAS Financial Services Ltd has announced 2:1 bonus issue, ex-date: 22 Feb 24

stock-summary
RIGHTS

No Rights history available

stock-summaryKey Factors

Quality key factors stock-summary

Factor
Value
Sales Growth (5y)
23.49%
EBIT Growth (5y)
22.86%
Net Debt to Equity (avg)
3.53
Institutional Holding
23.37%
ROE (avg)
12.50%

Valuation key factors

Factor
Value
P/E Ratio
17
Industry P/E
22
Price to Book Value
2.08
EV to EBIT
10.42
EV to EBITDA
10.37
EV to Capital Employed
1.27
EV to Sales
7.45
PEG Ratio
0.86
Dividend Yield
0.53%
ROCE (Latest)
11.69%
ROE (Latest)
12.02%

Technicals key factors

Indicator
Weekly
Monthly
MACD
Mildly Bearish
Bullish
RSI
No Signal
No Signal
Bollinger Bands
Bullish
Mildly Bullish
Moving Averages
Bullish (Daily)
KST
Bullish
Bullish
Dow Theory
Mildly Bullish
Mildly Bullish
OBV
Mildly Bearish
Mildly Bullish
stock-summary Technical Indicator Scale: Bearish, Mildly Bearish, Sideways, Mildly Bullish, Bullish  Turned 
stock-summaryShareholding
Shareholding Snapshot : Dec 2025stock-summary
Shareholding Compare (%holding) stock-summary
Majority shareholders

Promoters

Pledged Promoter Holdings

None

Mutual Funds

Held by 6 Schemes (13.91%)

FIIs

Held by 89 FIIs (3.13%)

Promoter with highest holding

Shweta Kamlesh Gandhi (27.01%)

Highest Public shareholder

Nippon Life India Trustee Ltd-a/c Nippon India Small Cap Fund (7.81%)

Individual Investors Holdings

7.45%

stock-summaryFinancial
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          "val2": "646.71",
          "chgp": "17.95%",
          "chgp_class": "negative"
        },
        {
          "field": "Exceptional Items",
          "val1": "0.00",
          "val2": "0.00",
          "chgp": "",
          "chgp_class": "neutral"
        },
        {
          "field": "Consolidate Net Profit",
          "val1": "310.38",
          "val2": "251.05",
          "chgp": "23.63%",
          "chgp_class": "positive"
        },
        {
          "field": "Operating Profit Margin (Excl OI)",
          "val1": "74.27%",
          "val2": "76.65%",
          "chgp": "-2.38%",
          "chgp_class": "negative"
        }
      ]
    }
  }
]

Quarterly Results Snapshot (Consolidated) - Dec'25 - YoYstock-summary

Dec'25
Dec'24
Change(%)
Net Sales
506.75
409.73
23.68%
Operating Profit (PBDIT) excl Other Income
363.73
303.47
19.86%
Interest
231.09
194.69
18.70%
Exceptional Items
-4.82
0.00
Consolidate Net Profit
92.20
79.47
16.02%
Operating Profit Margin (Excl OI)
71.78%
74.07%
-2.29%
Values in Rs Cr.
Direction Arrows
Net Sales

YoY Growth in quarter ended Dec 2025 is 23.68% vs 22.36% in Dec 2024

Direction Arrows
Consolidated Net Profit

YoY Growth in quarter ended Dec 2025 is 16.02% vs 24.95% in Dec 2024

Half Yearly Results Snapshot (Consolidated) - Sep'25stock-summary

Sep'25
Sep'24
Change(%)
Net Sales
946.21
748.61
26.40%
Operating Profit (PBDIT) excl Other Income
680.28
567.95
19.78%
Interest
440.91
366.43
20.33%
Exceptional Items
0.00
0.00
Consolidate Net Profit
175.89
148.44
18.49%
Operating Profit Margin (Excl OI)
71.90%
75.87%
-3.97%
Values in Rs Cr.
Direction Arrows
Net Sales

Growth in half year ended Sep 2025 is 26.40% vs 24.28% in Sep 2024

Direction Arrows
Consolidated Net Profit

Growth in half year ended Sep 2025 is 18.49% vs 25.70% in Sep 2024

Nine Monthly Results Snapshot (Consolidated) - Dec'25stock-summary

Dec'25
Dec'24
Change(%)
Net Sales
1,452.96
1,158.34
25.43%
Operating Profit (PBDIT) excl Other Income
1,044.01
871.42
19.81%
Interest
672.00
561.12
19.76%
Exceptional Items
-4.82
0.00
Consolidate Net Profit
268.09
227.91
17.63%
Operating Profit Margin (Excl OI)
71.85%
75.23%
-3.38%
Values in Rs Cr.
Direction Arrows
Net Sales

YoY Growth in nine months ended Dec 2025 is 25.43% vs 23.59% in Dec 2024

Direction Arrows
Consolidated Net Profit

YoY Growth in nine months ended Dec 2025 is 17.63% vs 25.44% in Dec 2024

Annual Results Snapshot (Consolidated) - Mar'25stock-summary

Mar'25
Mar'24
Change(%)
Net Sales
1,596.48
1,283.87
24.35%
Operating Profit (PBDIT) excl Other Income
1,185.74
984.15
20.48%
Interest
762.80
646.71
17.95%
Exceptional Items
0.00
0.00
Consolidate Net Profit
310.38
251.05
23.63%
Operating Profit Margin (Excl OI)
74.27%
76.65%
-2.38%
Values in Rs Cr.
Direction Arrows
Net Sales

YoY Growth in year ended Mar 2025 is 24.35% vs 31.19% in Mar 2024

Direction Arrows
Consolidated Net Profit

YoY Growth in year ended Mar 2025 is 23.63% vs 23.51% in Mar 2024

stock-summaryCompany CV
About MAS Financial Services Ltd stock-summary
stock-summary
MAS Financial Services Ltd
Small Cap
Non Banking Financial Company (NBFC)
MAS Financial Services Limited is a Gujarat-headquartered NBFC with more than two decades of business operations. The Company operates out of Ahmedabad and specialises in providing retail financing services to the lower and middle-income groups of society. The Company offers financial services for Micro Enterprises Loans, SME Loans, Home Loans, Two Wheeler Loans, Used Car Loans, Salaried Personal Loan, Housing Loans and Commercial Vehicle Loans to satisfy their varied needs.
Company Coordinates stock-summary
Company Details
6 Narayan Chambers Ground Flr, Behind PatangHotel Ashram Road Ahmedabad Gujarat : 380009
stock-summary
Tel: 91-79-30016500
stock-summary
secretarial@mas.co.in
Registrar Details
Link Intime India Pvt Ltd, C-13 Pannalal Silk Compound, L B S Marg, Bhandup , Mumbai